SoFi Technologies, Inc. (SOFI) EVP sells 10,954 shares under 10b5-1 plan

Rhea-AI Filing Summary

SoFi Technologies, Inc. executive Kelli Keough sold 10,954 shares of Common Stock on July 20, 2026 at a weighted average price of $17.1892 per share in open-market trades within a $16.99–$17.42 range, under a pre-arranged Rule 10b5-1 Trading Plan adopted July 30, 2025. Keough continues to hold 367,728 shares directly after this transaction.

Insider Trade Summary 10b5-1

Net Seller: 10,954 shares

Net Sell 1 txn

Insider Keough Kelli

Role EVP, GBUL, SIPS

Sold 10,954 shs ($188K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	10,954	$17.1892	$188K

Holdings After Transaction: Common Stock — 367,728 shares (Direct)

Footnotes (2)

1. F1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.
2. F2. The reported transactions were executed in multiple trades. The sale price of $17.1892 reported in Column 4 is the weighted average sale price for the 10,954 shares sold by the Reporting Person within a range of $16.9900 to $17.4200 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Key Figures

Shares sold: 10,954 shares Weighted average sale price: $17.1892 per share Sale price range: $16.9900–$17.4200 per share +2 more

5 metrics

Shares sold 10,954 shares Common Stock sold on July 20, 2026

Weighted average sale price $17.1892 per share Weighted average for 10,954 shares sold

Sale price range $16.9900–$17.4200 per share Range of multiple trades on July 20, 2026

Shares held after sale 367,728 shares Direct holdings after reported transaction

Rule 10b5-1 plan adoption date July 30, 2025 Date the reporting person adopted the trading plan

Key Terms

Rule 10b5-1 Trading Plan, weighted average sale price, multiple trades, open market or private transaction

4 terms

Rule 10b5-1 Trading Plan regulatory

"completed pursuant to a Rule 10b5-1 Trading Plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The sale price of $17.1892 reported is the weighted average sale price"

multiple trades financial

"The reported transactions were executed in multiple trades"

open market or private transaction financial

"Sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/21/2026 - 06:29 PM Accepted by SEC EDGAR 07/21/2026 - 06:29 PM Learn about SEC filing dates

FAQ

What insider transaction did SoFi (SOFI) report for Kelli Keough?

SoFi reported that executive Kelli Keough sold 10,954 shares of the company’s common stock on July 20, 2026. The disposition was classified as a sale in an open market or private transaction and was reported on a Form 4 insider trading report.

How many SoFi (SOFI) shares did Kelli Keough sell and at what price?

Kelli Keough sold 10,954 SoFi shares at a weighted average price of $17.1892 per share. The trades were executed in multiple transactions within a price range from $16.9900 to $17.4200 per share, as disclosed in the Form 4 footnotes.

Was Kelli Keough’s SoFi (SOFI) stock sale made under a Rule 10b5-1 plan?

Yes. The filing states the sale was completed pursuant to a Rule 10b5-1 Trading Plan adopted by Kelli Keough on July 30, 2025. Such plans pre-arrange trading parameters, so the timing of trades is set in advance rather than decided at the moment of sale.

How many SoFi (SOFI) shares does Kelli Keough hold after this sale?

After the reported sale, Kelli Keough directly holds 367,728 shares of SoFi common stock. This post-transaction balance reflects her remaining direct ownership position as reported in the Form 4, separate from the 10,954 shares that were sold in the transaction.

Over what price range were Kelli Keough’s SoFi (SOFI) shares sold?

The shares sold by Kelli Keough were executed in multiple trades within a price range of $16.9900 to $17.4200 per share. The reported $17.1892 figure represents the weighted average sale price across all 10,954 shares sold on July 20, 2026.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keough Kelli

(Last) (First) (Middle)

234 1ST STREET

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, GBUL, SIPS

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/20/2026		S		10,954(1)	D	$17.1892(2)	367,728	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.

2. The reported transactions were executed in multiple trades. The sale price of $17.1892 reported in Column 4 is the weighted average sale price for the 10,954 shares sold by the Reporting Person within a range of $16.9900 to $17.4200 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Remarks:

	/s/ Sara C. Thompson, Attorney-in-Fact	07/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)