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SoFi Technologies (NASDAQ: SOFI) CEO adds 28,900 shares in open-market buy

Filing Impact
(Very High)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

SoFi Technologies CEO Anthony Noto reported an open-market purchase of 28,900 shares of common stock. The transaction took place on March 17, 2026 at a weighted average price of $17.3189 per share, within a trade range of $17.255 to $17.340.

Following this purchase, Noto directly holds 11,704,352 SoFi shares. The filing notes that the transaction was executed in multiple trades and that full trade-by-trade price details are available upon request.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Noto Anthony

(Last) (First) (Middle)
C/O SOFI TECHNOLOGIES, INC.
234 1ST STREET

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
03/17/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/17/2026 P 28,900 A $17.3189(1) 11,704,352 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The reported transactions were executed in multiple trades. The purchase price of $17.3189 reported in Column 4 is the weighted average purchase price for the 28,900 shares acquired by the Reporting Person within a range of $17.255 to $17.340 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares acquired at each separate price within the price range noted above.
Remarks:
/s/ Deanna M. Smith, Attorney-in-Fact 03/17/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did SoFi (SOFI) CEO Anthony Noto report?

Anthony Noto reported buying 28,900 shares of SoFi common stock in the open market. The purchase occurred on March 17, 2026, and was executed as multiple trades at prices between $17.255 and $17.340 per share, according to the filed Form 4.

At what price did Anthony Noto buy SoFi (SOFI) shares?

Anthony Noto’s SoFi share purchase had a weighted average price of $17.3189 per share. The filing explains this reflected multiple trades executed within a range of $17.255 to $17.340, and that detailed trade-by-trade prices are available from him upon request.

How many SoFi (SOFI) shares does Anthony Noto own after this trade?

After the reported purchase, Anthony Noto directly owns 11,704,352 shares of SoFi common stock. This total reflects his holdings immediately following the March 17, 2026 open-market acquisition of 28,900 additional shares, as disclosed in the Form 4 insider filing.

Was Anthony Noto’s SoFi (SOFI) purchase a single trade or multiple trades?

The SoFi CEO’s purchase was executed in multiple trades rather than a single transaction. The Form 4 states that the 28,900 shares were acquired across a price range of $17.255 to $17.340, producing a weighted average purchase price of $17.3189 per share overall.

What does Anthony Noto’s SoFi (SOFI) stock purchase indicate?

The filing shows Anthony Noto increased his direct stake in SoFi through an open-market purchase. Insider buying is often watched because it aligns executives with shareholders, and this trade modestly raises his ownership to 11,704,352 shares based on the reported post-transaction holdings.
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