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  4. [Form 4] SoFi Technologies, Inc. Insider Trading Activity

SoFi Technologies (NASDAQ: SOFI) exec sells 11K shares under 10b5-1 plan

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

SoFi Technologies, Inc. (SOFI) reported that officer Kelli Keough, EVP, GBUL, SIPS, sold 11,286 shares of common stock on 2026-08-20 in an open-market transaction under a Rule 10b5-1 Trading Plan adopted on July 30, 2025. The weighted average sale price was $18.0032 per share, from trades executed between $17.7392 and $18.9300 per share. Following this sale, Keough directly held 356,442 shares of SoFi common stock.

Positive

  • None.

Negative

  • None.
Insider Keough Kelli
Role EVP, GBUL, SIPS
Sold 11,286 shs ($203K)
Type Security Shares Price Value
Sale Common Stock F1, F2 11,286 $18.0032 $203K
Holdings After Transaction: Common Stock — 356,442 shares (Direct)
Footnotes (2)
  1. F1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.
  2. F2. The reported transactions were executed in multiple trades. The sale price of $18.0032 reported in Column 4 is the weighted average sale price for the 11,286 shares sold by the Reporting Person within a range of $17.7392 to $18.9300 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.
Shares sold 11,286 shares Common stock sale on 2026-08-20 by Kelli Keough
Weighted average sale price $18.0032 per share Weighted average for 11,286 shares sold within stated range
Sale price range $17.7392 to $18.9300 per share Range of prices for multiple trades comprising the reported sale
Shares owned after transaction 356,442 shares Directly held SoFi common stock by Kelli Keough after sale
Rule 10b5-1 plan adoption date July 30, 2025 Trading plan under which the 2026-08-20 sale was executed
Rule 10b5-1 Trading Plan regulatory
"The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The sale price of $18.0032 reported in Column 4 is the weighted average sale price"
open market or private transaction market
"transaction_code_description: Sale in open market or private transaction"

FAQ

What insider transaction did SOFI disclose for Kelli Keough?
SOFI disclosed that Kelli Keough sold 11,286 shares of common stock on 2026-08-20. The sale was reported as an open-market or private transaction under a Rule 10b5-1 Trading Plan adopted on July 30, 2025.

At what prices were Kelli Keough’s SOFI shares sold?
The reported weighted average sale price was $18.0032 per SOFI share. The 11,286 shares were sold in multiple trades executed within a price range of $17.7392 to $18.9300 per share.

How many SOFI shares does Kelli Keough own after this transaction?
After the reported sale, Kelli Keough directly held 356,442 shares of SoFi Technologies, Inc. common stock. This figure reflects her direct ownership immediately following the 11,286-share disposition.

Was Kelli Keough’s SOFI stock sale under a Rule 10b5-1 plan?
Yes. The filing states the sale was completed pursuant to a Rule 10b5-1 Trading Plan adopted by Kelli Keough on July 30, 2025, indicating the trades were pre-arranged under that plan.

How many SOFI shares were sold in total by Kelli Keough in this Form 4?
The Form 4 reports a single transaction in which 11,286 shares of SOFI common stock were sold. The transaction direction is classified as a sale with a net-sell total of 11,286 shares in the filing’s transaction summary.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Keough Kelli
(Last)(First)(Middle)
234 1ST STREET
(Street)
SAN FRANCISCO CALIFORNIA 94105
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
EVP, GBUL, SIPS
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/20/2026S11,286(1)D$18.0032(2)356,442D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.
2. The reported transactions were executed in multiple trades. The sale price of $18.0032 reported in Column 4 is the weighted average sale price for the 11,286 shares sold by the Reporting Person within a range of $17.7392 to $18.9300 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.
Remarks:
/s/ Deanna M. Smith, Attorney-in-Fact08/24/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR