SoFi EVP Keough sells 11K shares at ~$18

Q: What insider transaction did SOFI disclose for Kelli Keough?

SOFI disclosed that Kelli Keough sold 11,286 shares of common stock on 2026-08-20. The sale was reported as an open-market or private transaction under a Rule 10b5-1 Trading Plan adopted on July 30, 2025.

Q: At what prices were Kelli Keough’s SOFI shares sold?

The reported weighted average sale price was $18.0032 per SOFI share. The 11,286 shares were sold in multiple trades executed within a price range of $17.7392 to $18.9300 per share.

Q: How many SOFI shares does Kelli Keough own after this transaction?

After the reported sale, Kelli Keough directly held 356,442 shares of SoFi Technologies, Inc. common stock. This figure reflects her direct ownership immediately following the 11,286-share disposition.

Q: How many SOFI shares were sold in total by Kelli Keough in this Form 4?

The Form 4 reports a single transaction in which 11,286 shares of SOFI common stock were sold. The transaction direction is classified as a sale with a net-sell total of 11,286 shares in the filing’s transaction summary.

SoFi Technologies, Inc. (SOFI) reported that officer Kelli Keough, EVP, GBUL, SIPS, sold 11,286 shares of common stock on 2026-08-20 in an open-market transaction under a Rule 10b5-1 Trading Plan adopted on July 30, 2025.

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Filing Sentiment

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Rhea-AI Filing Summary

SoFi Technologies, Inc. (SOFI) reported that officer Kelli Keough, EVP, GBUL, SIPS, sold 11,286 shares of common stock on 2026-08-20 in an open-market transaction under a Rule 10b5-1 Trading Plan adopted on July 30, 2025. The weighted average sale price was $18.0032 per share, from trades executed between $17.7392 and $18.9300 per share. Following this sale, Keough directly held 356,442 shares of SoFi common stock.

Insider Trade Summary 10b5-1

Net Seller: 11,286 shares

Net Sell 1 txn

Insider Keough Kelli

Role EVP, GBUL, SIPS

Sold 11,286 shs ($203K)

Type	Security	Shares	Price	Value
Sale	Common Stock ^{F1, F2}	11,286	$18.0032	$203K

Holdings After Transaction: Common Stock — 356,442 shares (Direct)

Footnotes (2)

F1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.
F2. The reported transactions were executed in multiple trades. The sale price of $18.0032 reported in Column 4 is the weighted average sale price for the 11,286 shares sold by the Reporting Person within a range of $17.7392 to $18.9300 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Key Figures

Shares sold: 11,286 shares Weighted average sale price: $18.0032 per share Sale price range: $17.7392 to $18.9300 per share +2 more

5 metrics

Shares sold 11,286 shares Common stock sale on 2026-08-20 by Kelli Keough

Weighted average sale price $18.0032 per share Weighted average for 11,286 shares sold within stated range

Sale price range $17.7392 to $18.9300 per share Range of prices for multiple trades comprising the reported sale

Shares owned after transaction 356,442 shares Directly held SoFi common stock by Kelli Keough after sale

Rule 10b5-1 plan adoption date July 30, 2025 Trading plan under which the 2026-08-20 sale was executed

Key Terms

Rule 10b5-1 Trading Plan, weighted average sale price, open market or private transaction

3 terms

Rule 10b5-1 Trading Plan regulatory

"The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The sale price of $18.0032 reported in Column 4 is the weighted average sale price"

open market or private transaction market

"transaction_code_description: Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did SOFI disclose for Kelli Keough?

SOFI disclosed that Kelli Keough sold 11,286 shares of common stock on 2026-08-20. The sale was reported as an open-market or private transaction under a Rule 10b5-1 Trading Plan adopted on July 30, 2025.

At what prices were Kelli Keough’s SOFI shares sold?

The reported weighted average sale price was $18.0032 per SOFI share. The 11,286 shares were sold in multiple trades executed within a price range of $17.7392 to $18.9300 per share.

How many SOFI shares does Kelli Keough own after this transaction?

After the reported sale, Kelli Keough directly held 356,442 shares of SoFi Technologies, Inc. common stock. This figure reflects her direct ownership immediately following the 11,286-share disposition.

Was Kelli Keough’s SOFI stock sale under a Rule 10b5-1 plan?

Yes. The filing states the sale was completed pursuant to a Rule 10b5-1 Trading Plan adopted by Kelli Keough on July 30, 2025, indicating the trades were pre-arranged under that plan.

How many SOFI shares were sold in total by Kelli Keough in this Form 4?

The Form 4 reports a single transaction in which 11,286 shares of SOFI common stock were sold. The transaction direction is classified as a sale with a net-sell total of 11,286 shares in the filing’s transaction summary.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/24/2026 - 06:27 PM EDT Accepted by SEC EDGAR 08/24/2026 - 06:26 PM EDT

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keough Kelli

(Last)

(First)

(Middle)

234 1ST STREET

(Street)

SAN FRANCISCO

CALIFORNIA

94105

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	EVP, GBUL, SIPS

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/20/2026		S		11,286⁽¹⁾	D	$18.0032⁽²⁾	356,442	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.

2. The reported transactions were executed in multiple trades. The sale price of $18.0032 reported in Column 4 is the weighted average sale price for the 11,286 shares sold by the Reporting Person within a range of $17.7392 to $18.9300 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Remarks:

	/s/ Deanna M. Smith, Attorney-in-Fact	08/24/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR