SoFi Executive Kelli Keough Sells 10,203 Shares
The executive vice president's sale was completed pursuant to a Rule 10b5-1 Trading Plan adopted on July 30, 2025.
Rhea-AI Filing Summary
SoFi Technologies, Inc. EVP, GBUL, SIPS Kelli Keough sold 10,203 shares of common stock on September 21, 2026, at a weighted average sale price of $16.9862 per share; individual trades ranged from $16.9020 to $17.0766 per share. The sale was completed pursuant to a Rule 10b5-1 Trading Plan adopted on July 30, 2025. She held 408,073 shares directly after the sale.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 10,203 shares
Net Sell
1 txn
Insider
Keough Kelli
Role
EVP, GBUL, SIPS
Sold
10,203 shs ($173K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 10,203 | $16.9862 | $173K |
Holdings After Transaction:
Common Stock — 408,073 shares (Direct)
Footnotes (2)
- F1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.
- F2. The reported transactions were executed in multiple trades. The sale price of $16.9862 reported in Column 4 is the weighted average sale price for the 10,203 shares sold by the Reporting Person within a range of $16.9020 to $17.0766 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.
Key Figures
Common shares sold: 10,203 shares
Weighted average sale price: $16.9862 per share
Low end of sale price range: $16.9020 per share
+2 more
5 metrics
Common shares sold
10,203 shares
September 21, 2026
Weighted average sale price
$16.9862 per share
Sale on September 21, 2026
Low end of sale price range
$16.9020 per share
Range for the reported trades
High end of sale price range
$17.0766 per share
Range for the reported trades
Direct shares held after sale
408,073 shares
After the September 21, 2026 sale
Key Terms
Rule 10b5-1 Trading Plan, weighted average sale price
2 terms
Rule 10b5-1 Trading Plan regulatory
"completed pursuant to a Rule 10b5-1 Trading Plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"weighted average sale price for the 10,203 shares sold"
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