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  4. [Form 4] Taboola.com Ltd. Insider Trading Activity

Apollo Entities Report Sale of 201,646 TBLA Shares Under Buyback Program

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Taboola.com Ltd. (TBLA) reported insider transactions on 09/22/2025 by several Apollo-related reporting persons, each identified as a director and 10% owner. The filing shows a reported sale of 201,646 Non-Voting Ordinary Shares at $3.45 per share (transaction code J), and the reporting persons continue to beneficially own shares indirectly: 30,559,589 Non-Voting Ordinary Shares and 39,525,691 Ordinary Shares. The filing explains these sales occurred between the issuer and College Top Holdings, Inc. under the issuer's share repurchase program and were made to prevent the reporting persons' ownership from reaching 25% or more.

Positive

  • Transactions conducted under the issuer's share repurchase program, indicating management-led activity to manage capital structure
  • Reporting persons retain substantial indirect holdings (30,559,589 non-voting and 39,525,691 ordinary shares), showing continued investment alignment

Negative

  • Disposition of 201,646 shares (sale) reduces the reporting persons' direct holdings
  • Filing indicates ownership cap concern—sales were done to prevent ownership from reaching 25% or more, suggesting limits on stake consolidation

Insights

TL;DR Routine insider dispositions under a share repurchase program; modest in size relative to total reported holdings.

The transactions are a disposal of 201,646 Non-Voting Ordinary Shares at $3.45 each and are executed as part of the issuer's repurchase program, per the filing. The reporting entities remain large indirect holders with reported balances of 30.56 million non-voting shares and 39.53 million ordinary shares. The filing does not disclose pro forma ownership percentages or total outstanding shares, limiting assessment of dilution or voting control effects.

TL;DR Governance action appears procedural—sales to keep ownership under 25%—not a change in board composition or control.

The explanatory note states the sales were intended to prevent the reporting persons' stake from reaching 25% or more, indicating regulatory or governance thresholds are being managed. The filing identifies multiple Apollo entities as reporting persons and references exhibits for further detail. No departures, new appointments, or other governance changes are disclosed in this Form 4.

Insider Apollo Management Holdings GP, LLC, Apollo Management GP, LLC, Apollo Management Holdings, L.P.
Role 10% Owner | 10% Owner | 10% Owner
Type Security Shares Price Value
Other Non-Voting Ordinary Shares, No Par Value 201,646 $3.45 $696K
holding Ordinary Shares, No Par Value -- -- --
Holdings After Transaction: Non-Voting Ordinary Shares, No Par Value — 30,559,589 shares (Indirect, See Footnote); Ordinary Shares, No Par Value — 39,525,691 shares (Indirect, See Footnote)
Footnotes (1)
  1. The reported sales are between the Issuer and College Top Holdings, Inc., as part of the Issuer's share repurchase program and are intended to keep the Reporting Persons' ownership of Taboola's outstanding shares from reaching 25% or more. See Exhibit 99.1 for more information. See Exhibit 99.1.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Apollo Management Holdings GP, LLC
(Last) (First) (Middle)
9 WEST 57TH STREET, 41ST FLOOR
(Street)
NEW YORK NY 10019
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
09/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Non-Voting Ordinary Shares, No Par Value 09/22/2025 J(1) 201,646 D $3.45 30,559,589 I See Footnote(2)
Ordinary Shares, No Par Value 39,525,691 I See Footnote(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
1. Name and Address of Reporting Person*
Apollo Management Holdings GP, LLC
(Last) (First) (Middle)
9 WEST 57TH STREET, 41ST FLOOR
(Street)
NEW YORK NY 10019
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Apollo Management GP, LLC
(Last) (First) (Middle)
9 WEST 57TH STREET, 41ST FLOOR
(Street)
NEW YORK NY 10019
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Apollo Management Holdings, L.P.
(Last) (First) (Middle)
9 WEST 57TH STREET, 41ST FLOOR
(Street)
NEW YORK NY 10019
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
Explanation of Responses:
1. The reported sales are between the Issuer and College Top Holdings, Inc., as part of the Issuer's share repurchase program and are intended to keep the Reporting Persons' ownership of Taboola's outstanding shares from reaching 25% or more. See Exhibit 99.1 for more information.
2. See Exhibit 99.1.
see signatures attached as Exhibit 99.2 09/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Taboola (TBLA) report on 09/22/2025?

The filing reports a sale of 201,646 Non-Voting Ordinary Shares at $3.45 per share executed on 09/22/2025 by Apollo-related reporting persons.

Who filed the Form 4 for TBLA?

The Form 4 was filed by Apollo-related entities including Apollo Management Holdings GP, LLC, Apollo Management GP, LLC, and Apollo Management Holdings, L.P., each listed as a director and 10% owner.

Why were the shares sold according to the filing?

The filing states the sales were between the issuer and College Top Holdings, Inc. as part of the issuer's share repurchase program and were intended to keep the reporting persons' ownership from reaching 25% or more.

How many shares do the reporting persons beneficially own after the transaction?

After the reported transaction, the filing shows indirect beneficial ownership of 30,559,589 Non-Voting Ordinary Shares and 39,525,691 Ordinary Shares.

Does the Form 4 disclose any changes in board membership or control?

No. The Form 4 only discloses share dispositions and states the purpose related to the repurchase program; it does not report any board changes or control transfers.