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[Form 4] Trade Desk, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Trade Desk, Inc. reported that director Andrew Vollero acquired a total of 12,304 shares of Class A common stock through awards of restricted stock units granted as equity compensation. The grants, made under the company’s 2025 Equity Incentive Plan and Non-Employee Director Compensation Policy, vest over time based on his continued board service.

Positive

  • None.

Negative

  • None.
Insider Vollero Andrew
Role Director
Type Security Shares Price Value
Grant/Award Class A Common Stock 11,341 $0.00 --
Grant/Award Class A Common Stock 963 $0.00 --
Holdings After Transaction: Class A Common Stock — 11,341 shares (Direct)
Footnotes (1)
  1. Grant of restricted stock units under the Issuer's 2025 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock. The restricted stock units vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a member of the board of directors through such date. This restricted stock unit award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant. The restricted stock units will vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. This restricted stock unit award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant prorated from the date of grant to the date of the Issuer's next annual meeting of stockholders.
RSU grant 1 11,341 shares Restricted stock units granted on April 3, 2026
RSU grant 2 963 shares Additional restricted stock units granted on April 3, 2026
Total shares after grants 12,304 shares Director’s direct holdings following reported awards
Grant price $0.00 per share Compensation awards, not open-market purchases
restricted stock units financial
"Grant of restricted stock units under the Issuer's 2025 Equity Incentive Plan."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
2025 Equity Incentive Plan financial
"Grant of restricted stock units under the Issuer's 2025 Equity Incentive Plan."
Non-Employee Director Compensation Policy financial
"issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant."
annual director equity grant financial
"as an annual director equity grant prorated from the date of grant to the date of the Issuer's next annual meeting"
quarterly installments financial
"The restricted stock units vest in quarterly installments over the three-year period following the grant"
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Vollero Andrew
(Last)(First)(Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
(Street)
VENTURA CALIFORNIA 93001
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/03/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock04/03/2026A(1)11,341(2)A$0(3)11,341D
Class A Common Stock04/03/2026A(1)963(4)A$0(5)12,304D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Grant of restricted stock units under the Issuer's 2025 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.
2. The restricted stock units vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a member of the board of directors through such date.
3. This restricted stock unit award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant.
4. The restricted stock units will vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
5. This restricted stock unit award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant prorated from the date of grant to the date of the Issuer's next annual meeting of stockholders.
Remarks:
/s/ Kelli Faerber, Attorney-in-Fact for Andrew Vollero04/07/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Trade Desk (TTD) director Andrew Vollero report?

Andrew Vollero reported receiving equity awards totaling 12,304 restricted stock units of Trade Desk Class A common stock. These awards are compensation rather than open-market purchases and were granted under the company’s equity incentive and non-employee director compensation programs.

How many Trade Desk (TTD) shares did Andrew Vollero acquire in this Form 4?

Andrew Vollero acquired 12,304 shares through two grants of restricted stock units, one for 11,341 units and another for 963 units. Each unit represents a contingent right to receive one share of Trade Desk’s Class A common stock upon vesting conditions being met.

At what price were the Trade Desk (TTD) restricted stock units granted to Andrew Vollero?

The restricted stock units were granted at a price of $0.00 per share because they are compensation awards, not market purchases. Their value depends on Trade Desk’s share price when the units vest and convert into Class A common stock for the director.

What are the vesting terms of Andrew Vollero’s Trade Desk (TTD) restricted stock units?

One award vests in quarterly installments over three years following the grant date, conditioned on continuous board service. Another award is scheduled to vest in full on the date of Trade Desk’s next annual stockholder meeting, also requiring continued service until that date.

Under which plans were Andrew Vollero’s Trade Desk (TTD) equity awards granted?

The Form 4 states the grants were made under Trade Desk’s 2025 Equity Incentive Plan and its Non-Employee Director Compensation Policy. One is described as an initial director equity grant and the other as an annual director equity grant prorated to the next annual meeting.