Director Falberg exits Trade Desk (TTD) board, forfeits equity awards

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

Trade Desk director Kathryn E. Falberg reported disposing of a total of 1,946 shares of Class A common stock on March 23, 2026 through transactions coded as dispositions to the issuer. The footnotes explain these shares were unvested restricted stock awards that were forfeited in connection with her resignation from the board, leaving no directly held shares reported after the transactions.

Insider Trade Summary

4 transactions reported

Mixed 4 txns

Insider FALBERG KATHRYN E

Role Director

Type	Security	Shares	Price	Value
Disposition	Class A Common Stock	1,226	$0.00	--
Disposition	Class A Common Stock	212	$59.17	$13K
Disposition	Class A Common Stock	296	$59.17	$18K
Disposition	Class A Common Stock	212	$59.17	$13K

Holdings After Transaction: Class A Common Stock — 720 shares (Direct)

Footnotes (1)

The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 27, 2025 pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity award that were subject to vesting based on the Reporting Person's service as a member of the board of directors. In connection with the Reporting Person's resignation from the Issuer's board of directors, the unvested restricted stock awards were forfeited. The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 27, 2025 pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meetings fees that were subject to vesting based on the Reporting Person's service as a member of the board of directors. This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted. The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 27, 2025 pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meetings fees that were subject to vesting based on the Reporting Person's service as a member of the audit committee. The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 27, 2025 pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meetings fees that were subject to vesting based on the Reporting Person's service as a member of the compensation committee.

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Form 4 Insider Transactions: What Each Field Means →

03/25/2026 - 08:23 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

FALBERG KATHRYN E

(Last)

(First)

(Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA

CALIFORNIA

93001

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/23/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	03/23/2026		D		1,226⁽¹⁾⁽²⁾	D	$0	720	D
Class A Common Stock	03/23/2026		D		212⁽²⁾⁽³⁾	D	$59.17⁽⁴⁾	508	D
Class A Common Stock	03/23/2026		D		296⁽²⁾⁽⁵⁾	D	$59.17⁽⁴⁾	212	D
Class A Common Stock	03/23/2026		D		212⁽²⁾⁽⁶⁾	D	$59.17⁽⁴⁾	0	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 27, 2025 pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity award that were subject to vesting based on the Reporting Person's service as a member of the board of directors.

2. In connection with the Reporting Person's resignation from the Issuer's board of directors, the unvested restricted stock awards were forfeited.

3. The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 27, 2025 pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meetings fees that were subject to vesting based on the Reporting Person's service as a member of the board of directors.

4. This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted.

5. The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 27, 2025 pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meetings fees that were subject to vesting based on the Reporting Person's service as a member of the audit committee.

6. The related shares were represented by restricted stock awards previously granted to the Reporting Person on May 27, 2025 pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meetings fees that were subject to vesting based on the Reporting Person's service as a member of the compensation committee.

Remarks:

	/s/ Kelli Faerber, Attorney-in-Fact for Kathryn E. Falberg	03/25/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Trade Desk (TTD) director Kathryn Falberg report?

Director Kathryn E. Falberg reported disposing of 1,946 shares of Trade Desk Class A common stock. All entries were coded as dispositions to the issuer, reflecting the cancellation of unvested restricted stock awards rather than open-market sales or purchases.

Why were Kathryn Falberg’s Trade Desk (TTD) restricted shares forfeited?

The unvested restricted stock awards were forfeited in connection with Kathryn Falberg’s resignation from Trade Desk’s board. These awards were subject to vesting based on her continued board and committee service under the company’s Non-Employee Director Compensation Policy.

Were Kathryn Falberg’s Trade Desk (TTD) transactions open-market sales?

No, the transactions were not open-market sales. They were coded as issuer dispositions, representing forfeiture of unvested restricted stock awards back to Trade Desk rather than shares being sold on the open market for cash proceeds.

What type of equity awards did Kathryn Falberg hold at Trade Desk (TTD)?

Kathryn Falberg held restricted stock awards in Trade Desk Class A common stock. These awards were granted under the Non-Employee Director Compensation Policy as annual equity, and in lieu of director retainers and meeting fees for board, audit, and compensation committee service.

How was the number of Kathryn Falberg’s Trade Desk (TTD) restricted shares determined?

A footnote states the grant used the average closing stock price of $59.17 for forty-five consecutive trading days ending on the grant date to calculate the number of restricted stock awards issued to Kathryn Falberg under the director compensation policy.

Does Kathryn Falberg report any remaining Trade Desk (TTD) shares after these transactions?

After the reported dispositions, the final transaction line shows zero shares of Trade Desk Class A common stock held directly. This indicates all reported restricted stock awards tied to her board and committee service were forfeited upon her resignation.