Was cash paid for Samantha Jacobson’s 12,477-share Trade Desk award?

No cash was paid for the 12,477-share grant; the reported transaction price per share is $0.00. The filing describes it as a grant of restricted stock issued as part of non-employee director equity compensation, rather than a market purchase or sale of existing shares.

Director Jacobson (NASDAQ: TTD) receives 12,477-share Trade Desk equity grant

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

Jacobson Samantha reported acquisition or exercise transactions in this Form 4 filing.

Trade Desk, Inc. director Samantha Jacobson reported an equity compensation grant of 12,477 shares of Class A common stock. The award is a restricted stock grant under the company’s 2025 Incentive Award Plan and its Non-Employee Director Compensation Policy, issued as a prorated annual director equity grant.

The shares vest in four installments: 2,772 shares on August 4, 2026, 3,270 shares on November 4, 2026, 3,271 shares on February 4, 2027, and 3,164 shares on May 4, 2027, or earlier on the date of the applicable regularly scheduled quarterly board meeting. All unvested shares will vest in full on the date of the next annual meeting of stockholders, subject to her continued service as a director, bringing her direct holdings to 66,780 shares after this grant.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Jacobson Samantha

Role null

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock	12,477	$0.00	--

Holdings After Transaction: Class A Common Stock — 66,780 shares (Direct, null)

Footnotes (1)

Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 2,772 shares vesting August 4, 2026, 3,270 shares vesting November 4, 2026, 3,271 shares vesting February 4, 2027 and 3,164 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant, prorated from the date the Reporting Person became a non-employee director and the one-year anniversary of the Issuer's last annual meeting of stockholders.

Key Figures

Restricted stock grant: 12,477 shares Total holdings after grant: 66,780 shares Vesting tranche 1: 2,772 shares +4 more

7 metrics

Restricted stock grant 12,477 shares Director equity grant under 2025 Incentive Award Plan

Total holdings after grant 66,780 shares Class A common stock directly held after transaction

Vesting tranche 1 2,772 shares Scheduled to vest on August 4, 2026

Vesting tranche 2 3,270 shares Scheduled to vest on November 4, 2026

Vesting tranche 3 3,271 shares Scheduled to vest on February 4, 2027

Vesting tranche 4 3,164 shares Scheduled to vest on May 4, 2027

Grant price per share $0.00 per share Reported transaction price for restricted stock award

Key Terms

restricted stock award, 2025 Incentive Award Plan, Non-Employee Director Compensation Policy, annual director equity grant, +1 more

5 terms

restricted stock award financial

"Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan."

A restricted stock award is company shares given to an employee or executive that cannot be sold or fully owned until certain conditions—like staying with the company for a set time or hitting performance targets—are met. Think of it as a gift that only becomes yours after you fulfill specific obligations; for investors, these awards matter because they can increase the total shares outstanding when they vest, reveal how management is being paid and motivated, and create potential selling pressure when restrictions lift.

2025 Incentive Award Plan financial

"Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan."

Non-Employee Director Compensation Policy financial

"pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant"

annual director equity grant financial

"issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant"

continuous service financial

"all subject to the Reporting Person's continuous service as a member of the board of directors"

Form 4 Insider Transactions: What Each Field Means →

05/27/2026 - 06:01 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jacobson Samantha

(Last)

(First)

(Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA

CALIFORNIA

93001

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/24/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	05/24/2026		A		12,477⁽¹⁾	A	$0⁽²⁾	66,780	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four installments with 2,772 shares vesting August 4, 2026, 3,270 shares vesting November 4, 2026, 3,271 shares vesting February 4, 2027 and 3,164 shares vesting May 4, 2027 or, if earlier for each installment, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.

2. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant, prorated from the date the Reporting Person became a non-employee director and the one-year anniversary of the Issuer's last annual meeting of stockholders.

Remarks:

	/s/ Kelli Faerber, Attorney-In-Fact for Samantha Jacobson	05/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Trade Desk (TTD) director Samantha Jacobson report in this Form 4?

Samantha Jacobson reported receiving a grant of 12,477 shares of Trade Desk Class A common stock as restricted stock. The award is equity compensation under the 2025 Incentive Award Plan and Non-Employee Director Compensation Policy, increasing her direct holdings to 66,780 shares after the grant.

How do Samantha Jacobson’s 12,477 Trade Desk (TTD) shares vest?

The 12,477-share restricted stock award vests in four installments tied to future dates and meetings. Tranches vest on August 4, 2026, November 4, 2026, February 4, 2027, and May 4, 2027, or earlier on applicable quarterly board meetings, subject to continued board service conditions.

What are the vesting acceleration terms for Samantha Jacobson’s TTD restricted stock?

Any then-unvested restricted shares will fully vest on the date of Trade Desk’s next annual meeting of stockholders. This full vesting is conditional on Jacobson’s continuous service as a member of the board of directors immediately before that date, according to the award’s footnote disclosure.

Under which plans was Samantha Jacobson’s Trade Desk (TTD) equity grant issued?

The restricted stock award was granted under Trade Desk’s 2025 Incentive Award Plan and its Non-Employee Director Compensation Policy. It is described as an annual director equity grant, prorated from when Jacobson became a non-employee director to the one-year anniversary of the last annual meeting.

Is Samantha Jacobson’s Form 4 for Trade Desk (TTD) a buy or a sale?

The Form 4 reflects an acquisition via grant, not an open-market trade. The transaction code is “A” for grant or award, with 12,477 restricted shares received as director compensation, raising her direct ownership to 66,780 shares without any reported sales or disposals.