Trade Desk (TTD) CEO adds 6M shares and receives large equity grants

Rhea-AI Filing Summary

Trade Desk, Inc. director, President and CEO, and 10% owner Jeffrey Terry Green reported a series of insider transactions involving Class A Common Stock and equity awards. A limited partnership associated with him bought a total of 6,000,000 Class A shares in open-market purchases at weighted average prices reported around $23.49, $24.16, $24.97, and $25.08 per share, with individual trades occurring in ranges from $22.93 to $25.25 per share.

Green also received a direct grant of 398,089 restricted Class A shares, with one-sixteenth vesting on May 15, 2026 and the remainder vesting ratably over 15 quarterly anniversaries, subject to continued employment. In addition, he was granted 737,028 employee stock options at an exercise price of $0.00, vesting in forty-eight equal monthly installments starting on March 3, 2026, also contingent on continued employment. The filing also reflects indirect holdings through the Jeff Green Trust and the Jeff T. Green Family Foundation, where he has investment and voting control.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Green Jeffrey Terry

(Last) (First) (Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA CA 93001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
03/02/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/02/2026		P		527,324	A	$23.49(1)	527,324	I	By Limited Partnership
Class A Common Stock	03/02/2026		P		1,472,676	A	$24.16(2)	2,000,000	I	By Limited Partnership
Class A Common Stock	03/03/2026		P		1,685,696	A	$24.97(3)	3,685,696	I	By Limited Partnership
Class A Common Stock	03/03/2026		A		398,089(4)	A	$0	655,917	D
Class A Common Stock	03/04/2026		P		2,314,304	A	$25.08(5)	6,000,000	I	By Limited Partnership
Class A Common Stock								31,729	I	See Footnote(6)
Class A Common Stock								920,901	I	See Footnote(7)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$25	03/03/2026		A		737,028		(8)	03/03/2036	Class A Common Stock	737,028	$0	737,028	D

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $22.93 to $23.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

2. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $23.93 to $24.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

3. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.81 to $24.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

4. Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

5. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.59 to $25.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

6. Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

7. Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.

8. The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Remarks:

	/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green	03/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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FAQ

What insider transactions did Trade Desk (TTD) CEO Jeff Green report?

Jeff Green reported indirect open-market purchases totaling 6,000,000 Class A shares via a limited partnership, plus a grant of 398,089 restricted shares and 737,028 employee stock options, all as disclosed in the Form 4 filing.

At what prices were the Trade Desk (TTD) shares purchased in Jeff Green’s Form 4?

The Form 4 reports weighted average purchase prices around $23.49, $24.16, $24.97, and $25.08, with individual trades executed in multiple transactions ranging from $22.93 to $25.25 per share.

What are the vesting terms of Jeff Green’s new restricted stock award at Trade Desk (TTD)?

The restricted stock award of 398,089 Class A shares has a vesting commencement date of March 3, 2026. One-sixteenth vests on May 15, 2026, and the remaining shares vest ratably over 15 quarterly anniversaries, subject to continued employment.

How do Jeff Green’s new employee stock options at Trade Desk (TTD) vest?

The 737,028 stock options granted on March 3, 2026 vest over four years. One forty-eighth of the options vests on each monthly anniversary of the vesting commencement date, assuming Jeff Green remains employed through each vesting date.

Does Jeff Green hold Trade Desk (TTD) shares indirectly through other entities?

Yes. The Form 4 notes securities held by the Jeff Green Trust and the Jeff T. Green Family Foundation, where Jeff Green has investment and voting control and may be deemed to indirectly beneficially own the shares held by these entities.

How many Trade Desk (TTD) shares does the limited partnership associated with Jeff Green hold after the purchases?

After the reported open-market purchases, the limited partnership associated with Jeff Green holds 6,000,000 Class A Common Stock shares, as shown in the post-transaction share balances in the Form 4 filing.