Trade Desk (TTD) CEO adds 6M shares and receives large equity grants
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Trade Desk, Inc. director, President and CEO, and 10% owner Jeffrey Terry Green reported a series of insider transactions involving Class A Common Stock and equity awards. A limited partnership associated with him bought a total of 6,000,000 Class A shares in open-market purchases at weighted average prices reported around $23.49, $24.16, $24.97, and $25.08 per share, with individual trades occurring in ranges from $22.93 to $25.25 per share.
Green also received a direct grant of 398,089 restricted Class A shares, with one-sixteenth vesting on May 15, 2026 and the remainder vesting ratably over 15 quarterly anniversaries, subject to continued employment. In addition, he was granted 737,028 employee stock options at an exercise price of $0.00, vesting in forty-eight equal monthly installments starting on March 3, 2026, also contingent on continued employment. The filing also reflects indirect holdings through the Jeff Green Trust and the Jeff T. Green Family Foundation, where he has investment and voting control.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Buyer: 6,000,000 shares ($148,101,266)
Net Buy
8 txns
Insider
Green Jeffrey Terry
Role
President and CEO
Bought
6,000,000 shs ($148.10M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Class A Common Stock | 2,314,304 | $25.08 | $58.04M |
| Grant/Award | Employee Stock Option (Right to Buy) | 737,028 | $0.00 | -- |
| Purchase | Class A Common Stock | 1,685,696 | $24.97 | $42.09M |
| Grant/Award | Class A Common Stock | 398,089 | $0.00 | -- |
| Purchase | Class A Common Stock | 527,324 | $23.49 | $12.39M |
| Purchase | Class A Common Stock | 1,472,676 | $24.16 | $35.58M |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 6,000,000 shares (Indirect, By Limited Partnership);
Employee Stock Option (Right to Buy) — 737,028 shares (Direct);
Class A Common Stock — 655,917 shares (Direct)
Footnotes (1)
- The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $22.93 to $23.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $23.93 to $24.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.81 to $24.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote. Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.59 to $25.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote. Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation. The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
FAQ
What insider transactions did Trade Desk (TTD) CEO Jeff Green report?
Jeff Green reported indirect open-market purchases totaling 6,000,000 Class A shares via a limited partnership, plus a grant of 398,089 restricted shares and 737,028 employee stock options, all as disclosed in the Form 4 filing.
What are the vesting terms of Jeff Green’s new restricted stock award at Trade Desk (TTD)?
The restricted stock award of 398,089 Class A shares has a vesting commencement date of March 3, 2026. One-sixteenth vests on May 15, 2026, and the remaining shares vest ratably over 15 quarterly anniversaries, subject to continued employment.
How do Jeff Green’s new employee stock options at Trade Desk (TTD) vest?
The 737,028 stock options granted on March 3, 2026 vest over four years. One forty-eighth of the options vests on each monthly anniversary of the vesting commencement date, assuming Jeff Green remains employed through each vesting date.