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  4. [Form 4] URBAN OUTFITTERS INC Insider Trading Activity

Urban Outfitters (URBN) trust sales under 10b5-1 plan reported in Form 4 filing

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Urban Outfitters Inc. reported insider-related trust sales of common shares. A trust associated with director and Co-President & CCO Margaret Hayne reported multiple open-market sales of Urban Outfitters common shares on January 7 and 8, 2026, under a Rule 10b5-1 trading plan adopted on July 10, 2025. The trust sold several share blocks at weighted average prices ranging from $78.833 to $84.217 per share. Following the final reported transaction, the trust held 2,160,065 Urban Outfitters common shares indirectly for the benefit of Hayne and her spouse, while Hayne disclaims beneficial ownership except to the extent of any pecuniary interest.

Positive

  • None.

Negative

  • None.
Insider Hayne Margaret
Role Co-President & CCO
Sold 18,666 shs ($1.52M)
Type Security Shares Price Value
Sale Common Shares 772 $80.127 $62K
Sale Common Shares 1,266 $81.709 $103K
Sale Common Shares 3,274 $82.645 $271K
Sale Common Shares 3,881 $83.323 $323K
Sale Common Shares 140 $84.217 $12K
Sale Common Shares 1,023 $78.833 $81K
Sale Common Shares 6,934 $79.708 $553K
Sale Common Shares 1,376 $80.392 $111K
holding Common Shares -- -- --
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Holdings After Transaction: Common Shares — 2,168,626 shares (Indirect, By Trust); Common Shares — 1,176,273 shares (Direct)
Footnotes (1)
  1. The reported transaction was effected pursuant to a Rule 105b-1 trading plan adopted by the reporting person on 7/10/2025. The price in Column 4 is a weighted average price. The price actually received ranged from $78.259 to $79.257. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. These shares are owned indirectly by Margaret Hayne and indirectly by her spouse, Richard A. Hayne. Margaret Hayne disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest therein. The price in Column 4 is a weighted average price. The price actually received ranged from $79.26 to $80.254. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. The price in Column 4 is a weighted average price. The price actually received ranged from $80.26 to $80.65. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. The price in Column 4 is a weighted average price. The price actually received ranged from $79.92 to $80.70. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. The price in Column 4 is a weighted average price. The price actually received ranged from $80.96 to $81.95. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. The price in Column 4 is a weighted average price. The price actually received ranged from $81.98 to $82.975. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. The price in Column 4 is a weighted average price. The price actually received ranged from $82.98 to $83.91. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. The price in Column 4 is a weighted average price. The price actually received ranged from $84.05 to $84.32. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. These shares are owned by three trusts, of which members of Margaret Hayne's immediate family are among the beneficiaries. These shares are owned indirectly by Margaret Hayne and directly by her spouse, Richard A Hayne. Margaret Hayne disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest therein.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Hayne Margaret
(Last) (First) (Middle)
5000 SOUTH BROAD STREEET
(Street)
PHILADELPHIA PA 19112
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
URBAN OUTFITTERS INC [ URBN ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Co-President & CCO
3. Date of Earliest Transaction (Month/Day/Year)
01/07/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Shares 01/07/2026 S 1,023 D(1) $78.833(2) 2,177,708 I(3) By Trust
Common Shares 01/07/2026 S 6,934 D(1) $79.708(4) 2,170,774 I(3) By Trust
Common Shares 01/07/2026 S 1,376 D(1) $80.392(5) 2,169,398 I(3) By Trust
Common Shares 01/08/2026 S 772 D(1) $80.127(6) 2,168,626 I(3) By Trust
Common Shares 01/08/2026 S 1,266 D(1) $81.709(7) 2,167,360 I(3) By Trust
Common Shares 01/08/2026 S 3,274 D(1) $82.645(8) 2,164,086 I(3) By Trust
Common Shares 01/08/2026 S 3,881 D(1) $83.323(9) 2,160,205 I(3) By Trust
Common Shares 01/08/2026 S 140 D(1) $84.217(10) 2,160,065 I(3) By Trust
Common Shares 1,176,273 D
Common Shares 11,300 I(3) By Profit Sharing Fund (401(k)) Plan
Common Shares 2,597,268 I(11) By Trust
Common Shares 17,707,929 I(12) By Spouse
Common Shares 23,481 I(3) By Spouse through Profit Sharing Fund (401(k)) Plan
Common Shares 185,573 I(3) By Spouse as Trustee
Common Shares 35,140 I(3) By Hayne Foundation
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The reported transaction was effected pursuant to a Rule 105b-1 trading plan adopted by the reporting person on 7/10/2025.
2. The price in Column 4 is a weighted average price. The price actually received ranged from $78.259 to $79.257. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
3. These shares are owned indirectly by Margaret Hayne and indirectly by her spouse, Richard A. Hayne. Margaret Hayne disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest therein.
4. The price in Column 4 is a weighted average price. The price actually received ranged from $79.26 to $80.254. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
5. The price in Column 4 is a weighted average price. The price actually received ranged from $80.26 to $80.65. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
6. The price in Column 4 is a weighted average price. The price actually received ranged from $79.92 to $80.70. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
7. The price in Column 4 is a weighted average price. The price actually received ranged from $80.96 to $81.95. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
8. The price in Column 4 is a weighted average price. The price actually received ranged from $81.98 to $82.975. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
9. The price in Column 4 is a weighted average price. The price actually received ranged from $82.98 to $83.91. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
10. The price in Column 4 is a weighted average price. The price actually received ranged from $84.05 to $84.32. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
11. These shares are owned by three trusts, of which members of Margaret Hayne's immediate family are among the beneficiaries.
12. These shares are owned indirectly by Margaret Hayne and directly by her spouse, Richard A Hayne. Margaret Hayne disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest therein.
/s/ Margaret Hayne 01/09/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

Who is the insider involved in this Urban Outfitters (URBN) Form 4 filing?

The filing relates to Margaret Hayne, a director and Co-President & CCO of Urban Outfitters Inc. The reported transactions involve shares held indirectly through a trust and other indirect holdings.

What transactions were reported for Urban Outfitters (URBN) on January 7-8, 2026?

On January 7 and 8, 2026, a trust associated with Margaret Hayne reported multiple open-market sales of Urban Outfitters common shares, each coded as transaction type S (sale) in non-derivative securities.

At what prices were the Urban Outfitters (URBN) shares sold in this Form 4?

The reported sales were executed at weighted average prices per share, including $78.833, $79.708, $80.392, $80.127, $81.709, $82.645, $83.323, and $84.217. Footnotes state that, for each line, the actual prices received fell within specified ranges.

How many Urban Outfitters (URBN) shares did the trust hold after the reported sales?

After the final reported sale on January 8, 2026, the trust shown in the filing held 2,160,065 Urban Outfitters common shares indirectly.

Were these Urban Outfitters (URBN) insider sales under a 10b5-1 trading plan?

Yes. A footnote explains that the reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 10, 2025.

What indirect holdings besides the trust are disclosed for Urban Outfitters (URBN)?

The filing lists additional indirect holdings in Urban Outfitters common shares, including shares held by a profit sharing (401(k)) plan, by three trusts with family beneficiaries, by spouse, by spouse through a 401(k) plan, by spouse as trustee, and by the Hayne Foundation.

Does Margaret Hayne claim full beneficial ownership of the Urban Outfitters (URBN) trust shares?

No. A footnote states that the trust shares are owned indirectly by Margaret Hayne and her spouse and that Hayne disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest.