Welcome to our dedicated page for Vital Farms SEC filings (Ticker: VITL), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Vital Farms, Inc. filings document operating results, governance matters and material events for a public ethical food company built around pasture-raised eggs and related food products. Form 8-K reports furnish earnings releases, Regulation FD updates, product portfolio actions and exit or disposal activity tied to butter offerings.
Proxy and stockholder-meeting disclosures cover director elections, board structure, executive compensation advisory votes, governance policies and shareholder voting results. Other current reports document board appointments, board leadership transitions, committee service, indemnification arrangements and related corporate-governance matters for the Nasdaq-listed Delaware public benefit corporation.
Vital Farms insider sale by Director Denny Marie Post — On 08/14/2025 the reporting person sold 6,086 shares of Vital Farms, Inc. (VITL) common stock at a weighted average price of $47.75 per share. After the reported disposition the reporting person beneficially owned 16,312 shares. The filing notes the sale occurred in multiple transactions at prices ranging from $47.74 to $47.81 and that the signer, an attorney-in-fact, executed the Form 4 on behalf of the reporting person.
Vital Farms insider activity: Chief Financial Officer Thilo Wrede exercised employee stock options and sold common shares on 08/14/2025. The CFO exercised options with a $13.91 exercise price to acquire 7,189 shares, and reported ownership of 14,378 derivative shares following the transactions. On the same date, the Reporting Person sold 600 shares at a weighted average price of $47.06 and 2,793 shares at a weighted average price of $47.70 under a Rule 10b5-1 trading plan adopted May 15, 2025. Beneficial ownership reported after the transactions ranged from 62,176 to 58,783 common shares in the table entries.
Notice of proposed sale of 9,999 common shares by a person associated with Vital Farms, Inc. (VITL). The filing names Morgan Stanley Smith Barney LLC as the broker and lists an aggregate market value of $476,947.30 for the shares, against 44,685,980 shares outstanding. The planned approximate sale date is 08/15/2025. The shares were acquired through restricted stock vesting on 03/10/2024 (9,609 shares) and 04/26/2024 (390 shares). The filer reports no securities sold in the past three months and certifies no undisclosed material adverse information.
The filing notifies a proposed sale of 12,005 shares of Vital Farms, Inc. common stock, with an aggregate market value of $573,238.75, to be sold on or about 08/15/2025 through Morgan Stanley Smith Barney LLC Executive Financial Services on NASDAQ. The shares were acquired as Restricted Stock Units on 03/22/2022 from the issuer. The filing reports 44,685,980 shares outstanding for the class and indicates no securities sold in the past three months by the reporting person. No additional remarks, trading plan date, or signatures are provided in the disclosed content.
Vital Farms, Inc. (VITL) Form 4: Director Karl Khoury reported the sale of 20,000 shares of Vital Farms common stock on 08/13/2025 at a weighted average price of $47.63 per share, with prices in the range $47.60 to $47.64. After the sale, Mr. Khoury beneficially owned 114,789 shares. The Form 4 was signed by an attorney-in-fact on 08/15/2025 and indicates the filing was submitted by a single reporting person. The filing discloses the weighted-average pricing and offers to provide details of the number of shares sold at each price within the stated range.
Vital Farms, Inc. filed an amended report to update the outcome of its advisory “say-on-frequency” vote from the 2025 annual stockholders meeting. Stockholders indicated a preference for holding the advisory vote on executive compensation every year rather than every two or three years.
In line with that stockholder vote and the Board of Directors’ prior recommendation, Vital Farms has decided to hold future non-binding advisory say-on-pay votes annually. This annual cadence will continue until the next required say-on-frequency vote, which must occur no later than the company’s 2031 annual stockholders meeting.
Russell Diez-Canseco, President, CEO and Director of Vital Farms, Inc. (VITL), reported an open-market sale of 16,700 shares on 08/12/2025 under a Rule 10b5-1 trading plan adopted May 12, 2025. The filing shows a weighted average sale price of $46.11, with individual trade prices ranging from $45.39 to $46.31. After the disposition, the reporting person beneficially owns 702,476 shares directly, which includes 277 shares acquired on May 15, 2025 under the companys Employee Stock Purchase Plan. The Form 4 was signed by an attorney-in-fact on 08/14/2025.
Stephanie Coon, SVP Strategy at Vital Farms, Inc. (VITL), reported an insider sale. On 08/12/2025 she disposed of 10,005 shares of Vital Farms common stock in transactions executed at a weighted average price of $46.15 per share. After the sale she beneficially owned 45,779 shares. The filing notes 359 shares included in the post-transaction total were purchased on May 15, 2025 under the company Employee Stock Purchase Plan in an exempt transaction. The Form 4 was signed by an attorney-in-fact on 08/14/2025.
Form 144 notice for Vital Farms, Inc. (VITL): The filer proposes to sell 3,393 shares of Common stock with an aggregate market value of $161,981.82. The shares are scheduled for sale on or about 08/14/2025 on NASDAQ. The securities were acquired as Restricted Stock Units from the issuer on 03/17/2024 and the acquisition/vesting date is recorded as 03/17/2024. The filing also discloses three prior 10b5-1 sales by the same account: 1,200 shares sold on 06/12/2025 for $38,316.00, 1,200 shares sold on 07/11/2025 for $46,764.00, and 1,200 shares sold on 08/11/2025 for $54,672.00. Certain filer identification fields (CIK/Name) and contact details are not provided in the visible content.
Vital Farms, Inc. is the subject of a Form 144 reporting a proposed sale of 6,086 common shares with an aggregate market value of $290,376.64, slated for sale on 08/14/2025 on Nasdaq. The filing shows these securities were acquired on 08/11/2025 as a stock bonus from Vital Farms Inc, where the holder received 18,475 shares and now proposes to sell a portion. The company has 44,685,980 shares outstanding, so the proposed sale represents approximately 0.014% of outstanding shares. The notice states there were no securities sold in the past three months by the reporting person and includes the standard representation that the seller is not aware of any undisclosed material adverse information.