Welcome to our dedicated page for Mediaalpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. director and officer Steven Yi sold 24,000 shares of Class A common stock in an open-market transaction. The weighted-average price was about $10.01 per share, with individual trades between $10.00 and $10.035. These sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After the sale, Yi directly holds 2,855,690 shares, indicating he retains a substantial equity position.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 23,202 shares of Class A Common Stock over two days. On June 16, 2026, entities associated with him sold 13,334 indirect shares at $10.0011 and 2,134 direct shares at $10.0014. On June 17, 2026, they sold 6,667 indirect shares at $10.0072 and 1,067 direct shares at $10.00.
The filing shows that 20,001 shares were sold through O.N.E. Holdings, LLC (indirect ownership) and 3,201 shares from Nonko’s direct holdings. After these transactions, he continues to hold 953,373 shares directly and 1,207,272 shares indirectly. A footnote states the sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, and that prices ranged from $10.00 to between $10.01 and $10.06 per share on a weighted-average basis.
MediaAlpha, Inc. (MAX) reported proposed and recent resale transactions by an affiliate under a notice on Form 144. The filing lists equity compensation grants (RSUs / capital contributions) dated 04/30/2022 and 08/15/2023, and a series of sales by Eugene Nonko between 03/17/2026 and 06/16/2026.
The reported sales include multiple transactions with disclosed share counts and gross proceeds (for example, 74,373 shares for $774,285.00 on 04/20/2026 and 37,446 shares for $377,327.00 on 04/21/2026), showing affiliate resale activity in the public market.
MediaAlpha, Inc. submitted a Rule 144 notice related to 24,000 shares of Common Stock tied to an equity compensation award listed as a Restricted Stock Lapse dated 10/30/2021. The filing lists multiple prior sales by the reporting person, Steven Yi, across March–May–April 2026 with varying share amounts and dollar values.
MediaAlpha, Inc. filed a Form 144 disclosing proposed and completed sales of Common stock by Eugene Nonko. The filing lists multiple dispositions in March–June 2026 and earlier equity contributions/RSUs dated 04/30/2022 and 08/15/2023.
Examples in the filing include sales of 74,373 shares for $774,285 on 04/20/2026 and 23,202 shares for $232,049 on 06/10/2026. Several other sale dates and amounts are listed in the filing.
MediaAlpha, Inc.’s Chief Revenue Officer Keith Cramer reported an open-market sale of 13,000 shares of Class A Common Stock at $9.47 per share. After the transaction, he directly holds 280,528 shares. According to a disclosed footnote, the sale was executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, indicating a routine, pre-planned disposition rather than a discretionary trade.
MediaAlpha filed a Form 144 reporting proposed sales of 39,000 shares of Common Stock. The filing lists the securities as related to an Equity Compensation event with a Restricted Stock Lapse dated 08/15/2025. The cover shows 06/15/2026 and NYSE as the exchange. The filing also records three reported sales by Keith Cramer of 10,000, 10,000 and 13,000 shares on 03/16/2026, 04/15/2026, and 05/15/2026 respectively, with associated dollar proceeds listed.
MediaAlpha, Inc. director Eugene Nonko reported selling a total of 23,202 shares of Class A Common Stock. The sales occurred on June 10, 2026 in open-market transactions at weighted-average prices around $10 per share, across price ranges from $10.00 to $10.05.
The transactions included 20,001 shares sold indirectly through O.N.E. Holdings, LLC and 3,201 shares sold from his direct holdings. These trades were executed under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, and Nonko continues to hold 1,227,273 shares indirectly and 956,574 shares directly.
MediaAlpha, Inc. affiliate filed a Form 144 reporting proposed sales of Common Stock by an affiliate. The filing lists multiple recent transactions by Eugene Nonko with specific trade dates, share counts and dollar amounts, and notes RSU/capital-contribution origin for certain shares.
MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy sold 3,000 shares of Class A common stock in an open-market transaction at a weighted-average price of $8.8896 per share. The trades were executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting.
Following this sale, the CTO directly holds 569,985 shares. The footnotes note that the 3,000 shares were sold in multiple transactions at prices ranging from $8.675 to $9.01 per share, and detailed price information is available upon request.