Clearwater Credit Union Launches Alkami's Digital Banking Platform Activating Its Member Connection Strategy
Rhea-AI Summary
Alkami Technology (NASDAQ: ALKT) announced that Montana-based Clearwater Credit Union has implemented Alkami's Digital Banking Platform to enhance its digital experience strategy. The platform provides a unified digital banking experience across devices through a single, scalable platform. By integrating Alkami's Data & Marketing Solutions, Clearwater gains tools for personalized marketing, financial wellness support, and data-driven member communications.
The partnership enables Clearwater to leverage transaction data insights for better member service across life stages, while providing a digital alternative to physical branches. The platform empowers Clearwater's teams with actionable analytics and connected member insights, supporting a long-term engagement strategy. Notably, Alkami has received J.D. Power certification in 2024 and 2025 for outstanding mobile banking platform experience.
Positive
- Platform provides unified digital banking experience across all devices
- Integration enables data-driven personalization and marketing capabilities
- Solution offers alternative to costly physical branch expansion
- J.D. Power certification in 2024 and 2025 validates platform quality
Negative
- None.
Enhancing its digital experience strategy, Clearwater Credit Union deepens member connections with timely insights and intuitive member marketing engagements
Clearwater now delivers a more intuitive and unified digital banking experience across devices—all through a single, scalable digital experience platform. By incorporating Alkami's Data & Marketing Solutions, the credit union also gains powerful tools to create personalized marketing engagements, help their members strengthen their financial wellness, and deliver timely, relevant communications that deepen member relationships.
"Alkami's technology allows our marketing team to do what they've long wanted to, connect the dots across data and behavior to deliver meaningful, timely communications to our members," said Deborah Colby, chief marketing officer at Clearwater. "The insights from the transaction data enables us to understand and walk alongside our members through all their life stages, helping them to thrive financially. And given the size and reach of our membership base, we needed a best-in-class digital platform that could serve all our members, regardless of location, since building brick-and-mortar branches in every county isn't feasible. Alkami delivers on that need by providing a digital experience that functions as a top-tier branch, accessible anytime, anywhere."
Financial services data analytics is catalyzing the personal experience for account holders - converting financial institution leaders into data-informed, member engagement leaders - where they can anticipate needs and optimize engagements. Clearwater's internal teams are maximizing the impact from the new data capabilities, empowering them with actionable analytics and a more connected understanding of member needs. By integrating Alkami's Platform, the credit union is laying the groundwork for a member engagement strategy that supports long-term relationships.
"Clearwater exemplifies how mission-driven financial institutions can harness digital tools to meet the rising expectations for personalization," said Mazen Letayf, vice president, customer lifecycle management and data solutions at Alkami. "It's incredibly rewarding to see how our Platform helps their team operate more strategically, making data not just accessible, but actionable."
To learn more about Alkami's Digital Banking Platform, visit here.
Alkami has been certified by J.D. Power in 2024 and 2025 for providing "An Outstanding Mobile Banking Platform Experience."[1]
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in
About Clearwater Credit Union
Established in 1956, Clearwater Credit Union is a values-based, member-owned financial cooperative committed to using finance to make the world a better place. Clearwater is
Media Relations Contacts
Vested
alkami@fullyvested.com
Marla Pieton
marla.pieton@alkami.com
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1J.D. Power 2025 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards. |
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SOURCE Alkami Technology, Inc.