Welcome to our dedicated page for American Rebel H news (Ticker: AREB), a resource for investors and traders seeking the latest updates and insights on American Rebel H stock.
American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
Champion Safe (NASDAQ: AREB) supported Norcal Safe & Vault at the Sacramento Sportsmen’s Expo, showcasing Champion high-security safes and dealer expertise to thousands of Northern California consumers.
Norcal Safe & Vault, family owned by Dan and Kevin Engstrom, staffed show booths offering hands-on guidance, consultations, delivery and installation services. Champion Safe highlighted Norcal as a long-time dealer partner and regional leader with strong online customer reviews and showroom presence in Sacramento and San Jose.
American Rebel Holdings (NASDAQ: AREB) will effect a 1-for-20 reverse stock split at 12:00 AM ET on February 2, 2026, with the Common Stock to trade on a split-adjusted basis at Nasdaq open that day under the same symbol AREB and a new CUSIP 02919L 802. The record date is January 30, 2026. The company says the split aims to increase per-share price to support marketability and maintain compliance with Nasdaq's $1.00 minimum bid requirement. Fractional shares will be rounded up and shareholders holding at least 100 pre-split shares will be protected to retain a minimum of 100 shares post-split. Transfer agent: Securities Transfer Corporation.
The company reports common shares outstanding of approximately 8,707,171 as of January 20, 2026, which the release says will be reduced to approximately 435,359 after the reverse split (before any round-lot rounding).
American Rebel Holdings (NASDAQ: AREB) announced a strategic distribution agreement with Lawrence Distributing Company of Danville, Virginia executed on Nov. 15, 2025, expanding American Rebel Light Beer’s Virginia footprint. Through Dec. 31, 2025, Lawrence added 4 on-premise and 26 retail accounts. Lawrence operates two climate-controlled warehouses, employs 80+ staff, serves 1,000+ customers across 10+ counties, and reports annual volume just over 1,000,000 equivalent cases, reaching an estimated regional population of ~375,000. The partnership is presented as part of American Rebel’s Distributor-First strategy to convert distributor engagement into broader retail rollouts in 2026.
Champion Safe Company (NASDAQ: AREB) recognized SafeSource USA’s Farmingdale, New York location after orders placed with Champion Safe Company rose over 75% year-over-year (2024 to 2025). The growth was attributed to SafeSource NY’s customer education, targeted social campaigns, educational video content, and showroom engagement. SafeSource USA has partnered with Champion since 2013 and traces safe-rigging roots to 1894. SafeSource NY will also showcase Champion safes at the nine-day Great American Outdoor Show in Harrisburg, Pennsylvania.
American Rebel Holdings (NASDAQ: AREB) announced a strategic Virginia distribution partnership with Lawrence Distributing Company on Jan. 13, 2026 to expand placement and on-/off-premise growth for American Rebel Light Beer. The agreement deepens coverage alongside existing Valley Distributing momentum and supports accelerating retail rollouts into 2026, following recent wins including placement in 416 Southeastern Grocers locations and multiple new-state distributor agreements. Lawrence Distributing operates two climate-controlled warehouses, serves 1,000+ customers across 10+ counties, and reports annual volume of ~1,000,000 equivalent cases, providing local sales, delivery, merchandising, and draft support.
American Rebel (NASDAQ: AREB) announced that its board, executive leadership and a former president converted approximately $2.05 million of accrued fees, compensation and other obligations into Series D Convertible Preferred Stock (stated value $7.50 per share) on or about Jan 6, 2026.
The non-cash exchanges reduce accrued liabilities, are intended to improve stockholders’ equity, preserve cash, and increase insider equity alignment. Series D shares are convertible into five common shares each, and the company reserved specific common-share amounts under its amended 2025 Stock Incentive Plan for those conversions. Final U.S. GAAP accounting treatment may affect reported equity.
American Rebel Holdings (NASDAQ: AREB) announced a strategic distribution partnership with Working Distributors to carry American Rebel Light Beer across Knox, Warrick, Posey, Gibson, and Vanderburgh counties in Southern Indiana. Working Distributors becomes the company’s second Indiana distributor, complementing existing coverage with Zink Distributing and supporting the company’s Distributor-First national expansion. The agreement follows a month of new distribution partnerships in Pennsylvania, Massachusetts, and Arkansas and emphasizes Working Distributors’ modern warehouse, six-day delivery network, and Anheuser-Busch wholesaler credibility. The company said discussions continue to pursue full Indiana coverage.
Champion Safe Company (NASDAQ: AREB) reported an over 35% year-over-year increase in orders from West Coast Safe Company as of January 6, 2026, highlighting strengthened dealer demand on the U.S. West Coast.
Champion’s Trophy Series — built with U.S.-made steel and offering 1200°F two-hour fire protection plus reinforced locks — is cited as a key driver. West Coast Safe Company, an Ontario, CA retailer serving Orange, Los Angeles, and Riverside counties, credits Champion’s product refinement, dealer responsiveness, and competitive pricing for higher customer demand and showroom sales.
Champion Safe Company (NASDAQ: AREB) recognized West Side Safe & Gun of Marietta, Ohio, after the dealer reported a 104% year‑over‑year increase in Champion Safe orders as of Dec. 26, 2025. The release highlights a partnership built on product quality, dealer feedback, and community education led by owner Chip Ditchendorf, a certified NRA instructor. Champion executives emphasized dealer-driven product refinements, American-made steel construction, and shared priorities around safety, installation, and customer education.
The announcement invites Marietta residents to visit West Side Safe & Gun at 205 Pearl St for guidance on safe selection, installation, and responsible firearm ownership.
American Rebel (NASDAQ: AREB) hosts the American Rebel Christmas Party presented by American Rebel Light Beer at Kid Rock’s Big Ass Honky Tonk & Rock ’n’ Roll Steakhouse in Nashville on December 16, 2025. Music starts at 6:00 PM at 221 Broadway (corner of 3rd Ave and Broadway). Co-headliners John Stone (leading off at 6PM) and American Rebel CEO & Patriotic Rocker Andy Ross will perform, with American Rebel Light Beer 16 oz Tall Boys served at the event. The night is promoted as a patriotic, high-energy holiday celebration on Lower Broadway featuring special guests and Broadway-style live music.