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Asure Celebrates 50 Small and Mid-Sized Business Honorees at 2026 Asure50 Awards

Asure Software (Nasdaq: ASUR) announced the honoree class for its second annual 2026 Asure50 Awards, recognizing 50 small and mid-sized businesses across 13 industries, 20 U.S. states, and one Canadian province.

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Asure Software (Nasdaq: ASUR) announced the honoree class for its second annual 2026 Asure50 Awards, recognizing 50 small and mid-sized businesses across 13 industries, 20 U.S. states, and one Canadian province. The awards ceremony will be held on September 3, 2026, at the Stephen F. Austin Royal Sonesta in Austin, Texas, featuring a keynote on employee retention, the debut of Asure’s 2026 HR Benchmark Report, and a roundtable with Asure50 honorees on growth, AI adoption, and talent competition.

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Argus Aug 28 session
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News Market Reaction – ASUR

On Aug 28, the first trading day after this news, ASUR closed 1.11% above the previous close.

Data tracked by StockTitan Argus for the Aug 28 session.

Key Figures

Honoree companies: 50 companies Industries represented: 13 industries U.S. states represented: 20 U.S. states +5 more
Honoree companies
50 companies
2026 Asure50 Awards class
Industries represented
13 industries
2026 honoree class
U.S. states represented
20 U.S. states
2026 honoree class
Canadian provinces represented
1 Canadian province
2026 honoree class
Ceremony date
September 3, 2026
Austin, Texas ceremony
Average employees
41 employees
average per honoree company
SMB-sized honorees
38 companies
most fall into the 1-49 employee category
California honorees
11 companies
leading state by honoree count

Historical Context

5 past events · Latest: Aug 21
5 events
  1. Aug 21

    AWS channel expansion

    24h Move
    +3.7%

    AWS Marketplace co-selling expanded enterprise distribution for payroll tax and treasury solutions.

  2. Aug 20

    Investor conference schedule

    24h Move
    +3.7%

    Three investor conference appearances were scheduled for August and September 2026.

  3. Jul 30

    Second-quarter earnings

    24h Move
    -4.1%

    Second-quarter revenue and EBITDA increased, but the reported 24-hour reaction was negative.

  4. Jul 16

    Earnings call scheduling

    24h Move
    -3.9%

    Conference call was scheduled to discuss second-quarter 2026 financial results.

  5. Jul 01

    Hospitality partnership

    24h Move
    +2.4%

    Partnership offered HR, payroll, time, attendance, tax, and compliance tools to NCRLA members.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

smb
1 terms
smb financial
"fall into the SMB category of 1 to 49 employees"
Small and medium-sized businesses (SMBs) are privately or publicly owned companies that fall below larger enterprises in revenue, employee count, or market reach. They are the economy’s local shops and neighborhood services compared to national chains, and their health matters to investors because SMB demand drives sales for suppliers, affects loan and credit markets, and signals broader consumer and economic trends that can influence company earnings and market performance.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Second annual awards program spans 13 industries, 20 U.S. states, and one Canadian province ahead of September 3 ceremony in Austin

AUSTIN, Texas, Aug. 27, 2026 (GLOBE NEWSWIRE) -- Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, previewed the honoree class for its second annual Asure50 Awards, a program recognizing excellence among small and mid-sized businesses (SMBs) across North America. The 2026 class includes 50 companies spanning 13 industries, 20 U.S. states, and one Canadian province. Asure will present the awards at the Stephen F. Austin Royal Sonesta in Austin, Texas, on September 3, 2026.

This year’s honorees are led by companies in healthcare, manufacturing, restaurant and hospitality, nonprofit, and government and public sector industries. California leads all states with 11 honoree companies, followed by Ohio and Oregon with four each. Honoree companies average 41 employees; while most — roughly 38 — fall into the SMB category of 1 to 49 employees, the class also includes mid-market (50 to 249 employees) and enterprise-scale (250 or more employees) organizations, reflecting the range of growth stages Asure serves.

“Our second annual Asure50 Awards spotlight organizations with strong leadership, high levels of community impact, and growth — the backbone of the North American small business economy,” said Pat Goepel, Chairman and CEO of Asure Software. “This year’s honoree class reflects the diversity and resilience of the SMB and mid-market segment that Asure serves every day.”

The September 3 ceremony will also feature a keynote from Danny Goldberg, founder of Groundwork, titled “The Retention Advantage.” Drawing on his experience building an eight-figure manufacturing company with brands including Peloton, Traeger, and Gravity Blankets, Goldberg will present a framework for building workplace cultures where employees stay, commit, and perform. Asure Chief Marketing Officer Mike Vannoy will debut the company’s 2026 HR Benchmark Report, offering SMB and mid-market leaders new data on workforce trends, compensation, retention, and compliance heading into 2027. Asure SVP Jay Whitehead will lead a roundtable discussion with four Asure50 honorees on the challenges and opportunities facing growing businesses today, including AI adoption and the ongoing competition for talent.

“Small and mid-sized businesses are the engine of the North American economy, and the Asure50 honorees represent organizations from family-run local firms to fast-growing national enterprises,” Goepel said. “We’re proud to celebrate these organizations and the people who lead them at this year’s ceremony in Austin.”

Event Details
What: 2026 Asure50 Awards Ceremony
When: September 3, 2026
Where: Stephen F. Austin Royal Sonesta, Austin, Texas
Who: Leaders from the 50 honoree companies, joined by Asure leadership and partners

About Asure Software

Asure (Nasdaq: ASUR) provides payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure for large organizations. For employers, Asure’s platform covers payroll, HR, recruiting, time and attendance, benefits, and compliance — delivered through AsureCentral, its connected platform, or through AsureWorks, its managed services offering for employers who prefer to outsource the work entirely. For large enterprises, Asure’s payroll tax and treasury infrastructure handles multi-jurisdiction tax filing, funding, and money movement, integrating with platforms including Workday, Oracle, and SAP. For more information, visit www.asuresoftware.com.

Investor Relations Contact

Patrick McKillop
Vice President, Investor Relations
Asure Software
617-335-5058
patrick.mckillop@asuresoftware.com


FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What are the 2026 Asure50 Awards announced by Asure Software (NASDAQ: ASUR)?

The 2026 Asure50 Awards are Asure Software’s second annual program honoring 50 standout small and mid-sized businesses across North America. According to Asure, honorees span 13 industries, 20 U.S. states, and one Canadian province, highlighting leadership, community impact, and growth.

When and where will the 2026 Asure50 Awards ceremony for ASUR take place?

The 2026 Asure50 Awards ceremony will be held on September 3, 2026, at the Stephen F. Austin Royal Sonesta in Austin, Texas. According to Asure, leaders from the 50 honoree companies will attend alongside Asure leadership and partners.

How many companies and industries are recognized in the 2026 Asure50 Awards by Asure (ASUR)?

The 2026 Asure50 Awards recognize 50 companies spanning 13 industries. According to Asure, honorees represent sectors including healthcare, manufacturing, restaurant and hospitality, nonprofit, and government and public sector, with representation from 20 U.S. states and one Canadian province.

What is the average company size among 2026 Asure50 honorees selected by Asure Software?

According to Asure, honoree companies average 41 employees. Most honorees, about 38 companies, fall within the 1–49 employee SMB category, but the class also includes mid-market (50–249 employees) and enterprise-scale (250+ employees) organizations.

Who will keynote the 2026 Asure50 Awards ceremony and what is the topic?

Danny Goldberg, founder of Groundwork, will deliver the keynote titled “The Retention Advantage.” According to Asure, he will share a framework for building workplace cultures that encourage employees to stay, commit, and perform, drawing on his manufacturing and brand-building experience.

What is Asure’s 2026 HR Benchmark Report being launched at the Asure50 Awards?

At the 2026 Asure50 Awards, Asure Chief Marketing Officer Mike Vannoy will debut the 2026 HR Benchmark Report. According to Asure, the report provides SMB and mid-market leaders with new data on workforce trends, compensation, retention, and compliance heading into 2027.

What topics will be covered in the Asure50 honoree roundtable at the 2026 ceremony?

Asure SVP Jay Whitehead will lead a roundtable with four Asure50 honorees on key growth issues. According to Asure, the discussion will focus on challenges and opportunities such as AI adoption and the ongoing competition for talent in growing businesses.

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