Beacon Financial appoints Gary Levante Chief Marketing Officer
Rhea-AI Summary
Beacon Financial (NYSE: BBT) appointed Gary Levante as Chief Marketing Officer effective April 23, 2026. Levante will report to President and CEO Paul Perrault and lead brand strategy, marketing, communications, and public affairs, including rollout of a new Beacon Bank brand and efforts to deepen client engagement.
Levante joins from Berkshire Bank, where he served as Chief Communication & Sustainability Officer, and will sit on the Executive Management Committee.
Positive
- Named Gary Levante as Chief Marketing Officer, strengthening executive leadership
- Board and CEO alignment with CMO reporting to CEO Paul Perrault
- Mandate includes launch of a new Beacon Bank brand and integrated marketing programs
Negative
- None.
News Market Reaction – BBT
In the Apr 24 session, BBT declined 1.39%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 08 | Earnings date announcement | Neutral | +3.3% | Set timing for Q1 2026 earnings release and conference call. |
| Feb 23 | Brand launch / merger | Positive | -3.5% | Debut of Beacon Bank, combining four legacy banks into one brand. |
| Jan 30 | Annual meeting notice | Neutral | -2.0% | Announced details for 2026 virtual annual meeting and record date. |
| Jan 28 | Earnings results | Positive | +2.7% | Reported Q4 2025 and full-year results with dividend declaration. |
| Jan 08 | Earnings date announcement | Neutral | -0.6% | Set schedule and access details for Q4 2025 earnings call. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
BBT has generally shown modest price alignment with neutral and earnings-related news, with one divergence on the major rebranding announcement.
Over the last few months, Beacon Financial has focused on merger integration, disclosure, and earnings. On Jan 28, 2026, it reported Q4 2025 net income of $53.4M and full-year net income of $90.3M, which coincided with a 2.66% gain. The February 23 launch of Beacon Bank, combining four legacy banks into a single brand with over 145 branches, saw a 3.52% decline. Today’s CMO appointment follows that brand rollout, reinforcing leadership around marketing and strategy.
AI-generated analysis. How Rhea-AI works. Not financial advice.
As a member of the Executive Management Committee, Levante reports to President and CEO Paul Perrault and leads all aspects of the brand strategy, marketing, communications and public affairs for the Company.
In this role, he is responsible for advancing the Company's strategic goals by establishing Beacon's new brand, deepening client engagement and delivering integrated marketing and communications programs. He will work closely with other members of the leadership team and board to strengthen the brand and deepen Beacon's connection to its employees, clients and broader communities. Most recently, Levante served as Chief Communication & Sustainability Officer of Berkshire Bank which he joined in 2010.
"Gary's extensive subject matter expertise, ability to drive business growth, navigate complex topics, build high-performing teams, and deep understanding of our business, clients and communities make him the ideal choice for this critical executive role," said Beacon Bank President and CEO Paul Perrault.
"I'm honored to lead the creation and rollout of the new Beacon Bank brand at this pivotal moment in our company's journey," Levante said. "We have a differentiated value proposition built on a foundation of strength and trust nearly 200 years in the making. I look forward to partnering with the management committee, board, and all my Beacon colleagues to establish the brand, strengthen client experience, support disciplined growth across our business and enhance long-term value for our clients and stockholders."
A native of
About Beacon Financial Corporation
Beacon Financial Corporation (NYSE: BBT) is the holding company for Beacon Bank & Trust, commonly known as Beacon Bank, a full-service regional bank serving the Northeast. Headquartered in
Media Contact:
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413.769.6007
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Carl M. Carlson
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617.425.5331
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SOURCE Beacon Financial Corporation