Beacon Financial appoints Gary Levante Chief Marketing Officer

Q: Who is Gary Levante and what role did Beacon Financial (BBT) appoint him to on April 23, 2026?

Gary Levante was appointed Chief Marketing Officer on April 23, 2026. According to the company, he will join the Executive Management Committee, report to CEO Paul Perrault, and lead brand, marketing, communications and public affairs.

Q: What responsibilities will the new CMO at Beacon Financial (BBT) have?

The CMO will lead brand strategy, marketing, communications, and public affairs. According to the company, responsibilities include establishing the new Beacon Bank brand, deepening client engagement, and delivering integrated marketing programs.

Q: What is Gary Levante's background before joining Beacon Financial (BBT)?

Levante most recently served as Chief Communication & Sustainability Officer at Berkshire Bank. According to the company, he joined Berkshire Bank in 2010 and has experience in communications, sustainability, and team leadership.

Q: How does Beacon Financial (BBT) describe the strategic purpose of the new CMO hire?

The hire is aimed at advancing strategic goals through brand and client engagement. According to the company, Levante will strengthen the brand, support disciplined growth, and enhance long-term value for clients and stockholders.

Q: Will Gary Levante work with Beacon Financial's board and leadership team at BBT?

Yes. Levante will collaborate with the management committee, board, and leadership team. According to the company, he will work closely with leadership to strengthen employee and client connections and execute the brand rollout.

Beacon Financial (NYSE: BBT) appointed Gary Levante as Chief Marketing Officer effective April 23, 2026.

Rhea-AI Impact

(Neutral)

Rhea-AI Sentiment

(Neutral)

Rhea-AI Summary

Beacon Financial (NYSE: BBT) appointed Gary Levante as Chief Marketing Officer effective April 23, 2026. Levante will report to President and CEO Paul Perrault and lead brand strategy, marketing, communications, and public affairs, including rollout of a new Beacon Bank brand and efforts to deepen client engagement.

Levante joins from Berkshire Bank, where he served as Chief Communication & Sustainability Officer, and will sit on the Executive Management Committee.

Positive

Named Gary Levante as Chief Marketing Officer, strengthening executive leadership
Board and CEO alignment with CMO reporting to CEO Paul Perrault
Mandate includes launch of a new Beacon Bank brand and integrated marketing programs

Negative

None.

Argus Apr 24 session

-1.39% close to close Open Argus

Details

News Market Reaction – BBT

In the Apr 24 session, BBT declined 1.39%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement adds leadership depth to Beacon’s ongoing brand and integration efforts following ...

Analysis

This announcement adds leadership depth to Beacon’s ongoing brand and integration efforts following the Beacon Bank launch. The appointment of a Chief Marketing Officer connects directly to establishing the new brand and deepening client engagement after combining four legacy banks. In context of recent earnings and merger-related milestones, investors may monitor how marketing execution influences deposit growth, client retention, and financial performance over upcoming quarters.

Key Figures

Share price: $31.25 52-week range: $22.81 - $55.66 Market cap: $2,639,326,547 +5 more

Share price: $31.25; Pre-news current price
52-week range: $22.81 - $55.66; 52-week low and high
Market cap: $2,639,326,547; Pre-news valuation
Volume today: 400,411 shares; Vs 20-day average 702,739 shares
Q4 2025 net income: $53.4M; Quarterly results announced Jan 28, 2026
Full-year 2025 net income: $90.3M; Full-year results announced Jan 28, 2026
Operating earnings after tax: $142.3M; Excluding $70.1M merger charges, FY 2025
Brand history: Nearly 200 years; Beacon brand foundation mentioned in CMO quote

Historical Context

5 past events · Latest: Apr 08

5 events

Apr 08
Earnings date announcement

24h Move

+3.3%

Set timing for Q1 2026 earnings release and conference call.
Feb 23
Brand launch / merger

24h Move

-3.5%

Debut of Beacon Bank, combining four legacy banks into one brand.
Jan 30
Annual meeting notice

24h Move

-2.0%

Announced details for 2026 virtual annual meeting and record date.
Jan 28
Earnings results

24h Move

+2.7%

Reported Q4 2025 and full-year results with dividend declaration.
Jan 08
Earnings date announcement

24h Move

-0.6%

Set schedule and access details for Q4 2025 earnings call.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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04/23/2026 - 04:05 PM

BOSTON, April 23, 2026 /PRNewswire/ -- Beacon Financial Corporation (NYSE: BBT) (the "Company"), the holding company for Beacon Bank, today announced the appointment of Gary Levante as Chief Marketing Officer.

As a member of the Executive Management Committee, Levante reports to President and CEO Paul Perrault and leads all aspects of the brand strategy, marketing, communications and public affairs for the Company.

In this role, he is responsible for advancing the Company's strategic goals by establishing Beacon's new brand, deepening client engagement and delivering integrated marketing and communications programs. He will work closely with other members of the leadership team and board to strengthen the brand and deepen Beacon's connection to its employees, clients and broader communities. Most recently, Levante served as Chief Communication & Sustainability Officer of Berkshire Bank which he joined in 2010.

"Gary's extensive subject matter expertise, ability to drive business growth, navigate complex topics, build high-performing teams, and deep understanding of our business, clients and communities make him the ideal choice for this critical executive role," said Beacon Bank President and CEO Paul Perrault.

"I'm honored to lead the creation and rollout of the new Beacon Bank brand at this pivotal moment in our company's journey," Levante said. "We have a differentiated value proposition built on a foundation of strength and trust nearly 200 years in the making. I look forward to partnering with the management committee, board, and all my Beacon colleagues to establish the brand, strengthen client experience, support disciplined growth across our business and enhance long-term value for our clients and stockholders."

A native of Pittsfield, Massachusetts, Levante is committed to giving back to his communities, including as chairperson for the national nonprofit America's Charities, a member of the Massachusetts Bankers Association State Legislative & Regulatory Affairs Committee; trustee with the bank's foundation; board member of Berkshire Omega and vice chair of the City of Pittsfield Community Development Board.

About Beacon Financial Corporation
Beacon Financial Corporation (NYSE: BBT) is the holding company for Beacon Bank & Trust, commonly known as Beacon Bank, a full-service regional bank serving the Northeast. Headquartered in Boston, the Company has $23.2 billion in assets and more than 145 branches throughout New England and New York. Beacon Bank offers a full suite of tailored banking solutions including commercial, cash management, asset-based lending, retail, consumer and residential products and services. The Company also provides equipment financing through its Eastern Funding subsidiary, SBA lending through its 44 Business Capital division and private wealth services through Clarendon Private. Learn more at BeaconFinancialCorporation.com.

Media Contact:
Alison Skratt
Director of Communications
413.769.6007

Investor Relations:
Carl M. Carlson
Chief Financial and Strategy Officer
617.425.5331

View original content to download multimedia:https://www.prnewswire.com/news-releases/beacon-financial-appoints-gary-levante-chief-marketing-officer-302752236.html

SOURCE Beacon Financial Corporation

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who is Gary Levante and what role did Beacon Financial (BBT) appoint him to on April 23, 2026?

Gary Levante was appointed Chief Marketing Officer on April 23, 2026. According to the company, he will join the Executive Management Committee, report to CEO Paul Perrault, and lead brand, marketing, communications and public affairs.

What responsibilities will the new CMO at Beacon Financial (BBT) have?

The CMO will lead brand strategy, marketing, communications, and public affairs. According to the company, responsibilities include establishing the new Beacon Bank brand, deepening client engagement, and delivering integrated marketing programs.

What is Gary Levante's background before joining Beacon Financial (BBT)?

Levante most recently served as Chief Communication & Sustainability Officer at Berkshire Bank. According to the company, he joined Berkshire Bank in 2010 and has experience in communications, sustainability, and team leadership.

How does Beacon Financial (BBT) describe the strategic purpose of the new CMO hire?

The hire is aimed at advancing strategic goals through brand and client engagement. According to the company, Levante will strengthen the brand, support disciplined growth, and enhance long-term value for clients and stockholders.

Will Gary Levante work with Beacon Financial's board and leadership team at BBT?

Yes. Levante will collaborate with the management committee, board, and leadership team. According to the company, he will work closely with leadership to strengthen employee and client connections and execute the brand rollout.

Beacon Financial appoints Gary Levante Chief Marketing Officer