BigCommerce Taps Technology Industry Veteran with Strong Record of Innovation as Chief Product Officer
BigCommerce (BIGC) has appointed Vipul Shah as its new Chief Product Officer, bringing over 20 years of experience in technology innovation. Shah will lead product management, design, and strategy across the company's three products: BigCommerce, Feedonomics, and Makeswift.
Shah's extensive background includes leadership roles at PayPal, Google, J.P. Morgan, and Wells Fargo. Most recently, he served as president and COO of NEXT Trucking, where he helped modernize supply chain processes. His career spans various industries, from aircraft engine design to biotech, with a focus on financial inclusion and economic empowerment in the fintech sector.
CEO Travis Hess emphasized Shah's proven technical expertise and cultural fit with BigCommerce's vision. Shah expressed enthusiasm about leveraging AI in ecommerce to deliver innovation and growth for BigCommerce's merchant and partner community.
BigCommerce (BIGC) ha nominato Vipul Shah come nuovo Chief Product Officer, portando con sé oltre 20 anni di esperienza nell'innovazione tecnologica. Shah guiderà la gestione del prodotto, il design e la strategia per i tre prodotti dell'azienda: BigCommerce, Feedonomics e Makeswift.
Il suo ampio background include ruoli di leadership presso PayPal, Google, J.P. Morgan e Wells Fargo. Recentemente è stato presidente e COO di NEXT Trucking, dove ha contribuito a modernizzare i processi della catena di approvvigionamento. La sua carriera abbraccia diversi settori, dal design di motori aeronautici alla biotecnologia, con un focus sull'inclusione finanziaria e l'empowerment economico nel settore fintech.
Il CEO Travis Hess ha sottolineato la comprovata competenza tecnica di Shah e la sua compatibilità culturale con la visione di BigCommerce. Shah ha espresso entusiasmo nell'utilizzo dell'IA nell'ecommerce per promuovere innovazione e crescita per la comunità di commercianti e partner di BigCommerce.
BigCommerce (BIGC) ha nombrado a Vipul Shah como su nuevo Chief Product Officer, aportando más de 20 años de experiencia en innovación tecnológica. Shah liderará la gestión de productos, el diseño y la estrategia en los tres productos de la empresa: BigCommerce, Feedonomics y Makeswift.
Su amplia trayectoria incluye roles de liderazgo en PayPal, Google, J.P. Morgan y Wells Fargo. Más recientemente, fue presidente y COO de NEXT Trucking, donde ayudó a modernizar los procesos de la cadena de suministro. Su carrera abarca diversas industrias, desde el diseño de motores aeronáuticos hasta la biotecnología, con un enfoque en la inclusión financiera y el empoderamiento económico en el sector fintech.
El CEO Travis Hess destacó la probada experiencia técnica de Shah y su encaje cultural con la visión de BigCommerce. Shah expresó entusiasmo por aprovechar la IA en el comercio electrónico para impulsar la innovación y el crecimiento para la comunidad de comerciantes y socios de BigCommerce.
BigCommerce (BIGC)는 20년 이상의 기술 혁신 경험을 가진 Vipul Shah를 새로운 최고 제품 책임자(Chief Product Officer)로 임명했습니다. Shah는 BigCommerce, Feedonomics, Makeswift 세 가지 제품의 제품 관리, 디자인 및 전략을 총괄할 예정입니다.
Shah는 PayPal, Google, J.P. Morgan, Wells Fargo에서의 리더십 경험을 포함한 폭넓은 경력을 가지고 있습니다. 최근에는 NEXT Trucking의 사장 겸 COO로 재직하며 공급망 프로세스 현대화에 기여했습니다. 그의 경력은 항공기 엔진 설계부터 바이오테크에 이르기까지 다양하며, 핀테크 분야에서 금융 포용성과 경제적 권한 부여에 중점을 두고 있습니다.
CEO Travis Hess는 Shah의 검증된 기술 전문성과 BigCommerce의 비전과의 문화적 적합성을 강조했습니다. Shah는 AI를 전자상거래에 활용하여 BigCommerce의 상인 및 파트너 커뮤니티에 혁신과 성장을 제공하는 데 대한 열의를 표명했습니다.
BigCommerce (BIGC) a nommé Vipul Shah en tant que nouveau Chief Product Officer, apportant plus de 20 ans d'expérience en innovation technologique. Shah dirigera la gestion des produits, le design et la stratégie des trois produits de l'entreprise : BigCommerce, Feedonomics et Makeswift.
Son parcours étendu comprend des postes de direction chez PayPal, Google, J.P. Morgan et Wells Fargo. Plus récemment, il a été président et COO de NEXT Trucking, où il a contribué à moderniser les processus de la chaîne d'approvisionnement. Sa carrière couvre divers secteurs, de la conception de moteurs d'avion à la biotechnologie, avec un accent sur l'inclusion financière et l'autonomisation économique dans le secteur fintech.
Le PDG Travis Hess a souligné l'expertise technique avérée de Shah ainsi que son adéquation culturelle avec la vision de BigCommerce. Shah a exprimé son enthousiasme à exploiter l'IA dans le commerce électronique pour stimuler l'innovation et la croissance au sein de la communauté des commerçants et partenaires de BigCommerce.
BigCommerce (BIGC) hat Vipul Shah als neuen Chief Product Officer ernannt, der über 20 Jahre Erfahrung in technologischer Innovation mitbringt. Shah wird das Produktmanagement, Design und die Strategie für die drei Produkte des Unternehmens leiten: BigCommerce, Feedonomics und Makeswift.
Shahs umfangreicher Hintergrund umfasst Führungspositionen bei PayPal, Google, J.P. Morgan und Wells Fargo. Zuletzt war er Präsident und COO von NEXT Trucking, wo er half, die Lieferkettenprozesse zu modernisieren. Seine Karriere erstreckt sich über verschiedene Branchen, von der Triebwerksentwicklung für Flugzeuge bis hin zur Biotechnologie, mit einem Fokus auf finanzielle Inklusion und wirtschaftliche Stärkung im Fintech-Bereich.
CEO Travis Hess betonte Shahs nachgewiesene technische Expertise und seine kulturelle Passung zur Vision von BigCommerce. Shah äußerte seine Begeisterung, KI im E-Commerce einzusetzen, um Innovation und Wachstum für die Händler- und Partnergemeinschaft von BigCommerce zu fördern.
- Appointment of an experienced CPO with over 20 years of innovation expertise
- Strong leadership background from major tech companies (PayPal, Google, J.P. Morgan)
- Expertise across multiple relevant sectors: payments, supply chain, fintech, and AI
- Strategic focus on unifying three product lines under one cohesive strategy
- None.
Vipul Shah brings experience across payments, supply chain, fintech and AI to lead product strategy across BigCommerce, Feedonomics and Makeswift
AUSTIN, Texas, May 05, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands, retailers, manufacturers and distributors, today announced that Vipul Shah has joined the company as its new Chief Product Officer, bringing over two decades of experience building innovative products and business models at PayPal, Google, J.P. Morgan and Wells Fargo.
At BigCommerce, Shah leads product management, product design and product strategy groups across all three of the company’s products – BigCommerce, Feedonomics and Makeswift.
“Vipul brings an unmatched record of innovation across a range of industries. That experience will be crucial to helping us unite BigCommerce, Feedonomics, and Makeswift under one holistic product strategy,” said Travis Hess, CEO at BigCommerce. “Beyond that proven technical expertise, he is also a great culture fit for BigCommerce and shares our vision for the company moving forward.”
Prior to BigCommerce, Shah was president and chief operating officer of venture capital-backed NEXT Trucking, where he helped digitize shipping container movement and modernize broken supply chain processes exposed during the pandemic.
Passionate about technology and its potential to help people, Shah began his career designing aircraft engines and later worked with biotech and pharmaceutical companies to improve drug development processes. Influenced by the economic disparity he observed growing up in India, Greece and the United States, Shah then tackled the world of banking and fintech with the goal of driving financial inclusion and economic empowerment. Over 20 years at PayPal, Google, J.P. Morgan and Wells Fargo, Shah has built innovative products and business models to help consumers and businesses worldwide capitalize on the burgeoning digital economy.
“My personal experiences have always shaped my professional work, and I’m excited to bring my perspective to BigCommerce and the broader ecommerce industry,” Shah said. “As AI ushers in a new era of ecommerce, BigCommerce, Feedonomics and Makeswift have a tremendous opportunity to deliver powerful innovation, engaging customer experiences and meaningful growth for our global community of merchants and partners.”
Learn more about BigCommerce’s leadership team here: https://www.bigcommerce.com/company/leaders/
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.
Media Contact:
Brad Hem
pr@bigcommerce.com
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