BigCommerce Taps Technology Industry Veteran with Strong Record of Innovation as Chief Product Officer

Rhea-AI Summary

BigCommerce (BIGC) has appointed Vipul Shah as its new Chief Product Officer, bringing over 20 years of experience in technology innovation. Shah will lead product management, design, and strategy across the company's three products: BigCommerce, Feedonomics, and Makeswift.

Shah's extensive background includes leadership roles at PayPal, Google, J.P. Morgan, and Wells Fargo. Most recently, he served as president and COO of NEXT Trucking, where he helped modernize supply chain processes. His career spans various industries, from aircraft engine design to biotech, with a focus on financial inclusion and economic empowerment in the fintech sector.

CEO Travis Hess emphasized Shah's proven technical expertise and cultural fit with BigCommerce's vision. Shah expressed enthusiasm about leveraging AI in ecommerce to deliver innovation and growth for BigCommerce's merchant and partner community.

Positive

• Appointment of an experienced CPO with over 20 years of innovation expertise
• Strong leadership background from major tech companies (PayPal, Google, J.P. Morgan)
• Expertise across multiple relevant sectors: payments, supply chain, fintech, and AI
• Strategic focus on unifying three product lines under one cohesive strategy

Negative

• None.

Vipul Shah brings experience across payments, supply chain, fintech and AI to lead product strategy across BigCommerce, Feedonomics and Makeswift

AUSTIN, Texas, May 05, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands, retailers, manufacturers and distributors, today announced that Vipul Shah has joined the company as its new Chief Product Officer, bringing over two decades of experience building innovative products and business models at PayPal, Google, J.P. Morgan and Wells Fargo.

At BigCommerce, Shah leads product management, product design and product strategy groups across all three of the company’s products – BigCommerce, Feedonomics and Makeswift.

“Vipul brings an unmatched record of innovation across a range of industries. That experience will be crucial to helping us unite BigCommerce, Feedonomics, and Makeswift under one holistic product strategy,” said Travis Hess, CEO at BigCommerce. “Beyond that proven technical expertise, he is also a great culture fit for BigCommerce and shares our vision for the company moving forward.”

Prior to BigCommerce, Shah was president and chief operating officer of venture capital-backed NEXT Trucking, where he helped digitize shipping container movement and modernize broken supply chain processes exposed during the pandemic.

Passionate about technology and its potential to help people, Shah began his career designing aircraft engines and later worked with biotech and pharmaceutical companies to improve drug development processes. Influenced by the economic disparity he observed growing up in India, Greece and the United States, Shah then tackled the world of banking and fintech with the goal of driving financial inclusion and economic empowerment. Over 20 years at PayPal, Google, J.P. Morgan and Wells Fargo, Shah has built innovative products and business models to help consumers and businesses worldwide capitalize on the burgeoning digital economy.

“My personal experiences have always shaped my professional work, and I’m excited to bring my perspective to BigCommerce and the broader ecommerce industry,” Shah said. “As AI ushers in a new era of ecommerce, BigCommerce, Feedonomics and Makeswift have a tremendous opportunity to deliver powerful innovation, engaging customer experiences and meaningful growth for our global community of merchants and partners.”

Learn more about BigCommerce’s leadership team here: https://www.bigcommerce.com/company/leaders/

About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

Media Contact:
Brad Hem
pr@bigcommerce.com

FAQ

Who is the new Chief Product Officer of BigCommerce (BIGC)?

Vipul Shah is BigCommerce's new Chief Product Officer, bringing over 20 years of experience from companies like PayPal, Google, J.P. Morgan, and Wells Fargo.

What will be Vipul Shah's responsibilities at BigCommerce (BIGC)?

Shah will lead product management, product design, and product strategy groups across BigCommerce's three products: BigCommerce, Feedonomics, and Makeswift.

What is Vipul Shah's previous work experience before joining BigCommerce?

Shah was previously president and COO of NEXT Trucking, and held positions at PayPal, Google, J.P. Morgan, and Wells Fargo. He also has experience in aircraft engine design and biotech sectors.

How does BigCommerce (BIGC) plan to integrate AI into their business?

According to Shah, BigCommerce plans to leverage AI to deliver powerful innovation, engaging customer experiences, and meaningful growth for their global community of merchants and partners.