BNY joins Atlassian Williams F1 Team as Official Institutional Banking Partner

Rhea-AI Summary

BNY (NYSE: BK) has entered a long-term institutional banking partnership with Atlassian Williams F1 Team ahead of the 2026 season. The collaboration will feature BNY branding on the FW48 car and team kit, client events across the 24-race calendar, and a joint presence at Williams' livery launch on February 3, 2026.

Both brands cite heritage and innovation—BNY's 242-year market presence and Williams' nearly 50 years in Formula 1—as drivers for the partnership aimed at connecting financial clients with global racing audiences.

News Market Reaction

-1.29%

1 alert

-1.29% News Effect

On the day this news was published, BK declined 1.29%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Global markets coverage: over 100 markets BNY operating history: 242 years Williams F1 history: nearly 50 years +5 more

8 metrics

Global markets coverage over 100 markets BNY helps organisations invest, trade and transact

BNY operating history 242 years BNY at forefront of financial markets

Williams F1 history nearly 50 years Formula 1 competition for Williams

Constructors' titles 9 Williams Constructors' World Championships

Drivers' titles 7 Williams Drivers' World Championships

Race calendar 24 races Length of the Formula 1 season mentioned

Season year 2026 Partnership tied to 2026 F1 season and regulations era

Livery launch date February 3 Williams livery launch showcasing BNY branding

Market Reality Check

Price: $120.51 Vol: Volume 3,663,486 is sligh...

normal vol

$120.51 Last Close

Volume Volume 3,663,486 is slightly below the 20-day average of 3,894,485 (relative volume 0.94). normal

Technical Shares at $121.49 trade above the 200-day MA of $102.30 and about 3.5% below the 52-week high of $125.89.

Peers on Argus

BK gained 2.18% while key peers showed mixed, modest moves (e.g., BNS +1.11%, BM...

BK gained 2.18% while key peers showed mixed, modest moves (e.g., BNS +1.11%, BMO +1.09%, BCS -0.3%). Momentum scanners flagged no peers, suggesting a stock-specific move rather than a sector rotation.

Historical Context

5 past events · Latest: Jan 27 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 27	Leadership realignment	Positive	-0.1%	Reorganized leadership to drive coordinated growth in Wealth Solutions and markets.
Jan 25	Digital product launch	Positive	+1.2%	DigiFT launched tokenized equity income fund with BNY as investment manager.
Jan 22	Fund distributions	Positive	-2.1%	Municipal bond funds raised monthly distributions and highlighted higher portfolio yields.
Jan 22	Dividend declaration	Neutral	-2.1%	High Yield Strategies Fund declared an unchanged monthly cash dividend.
Jan 22	Conference appearance	Neutral	-2.1%	CFO scheduled to speak at a major financial services conference in February.

Pattern Detected

Recent news often saw muted or inverse reactions, with some positive operational updates followed by small or negative price moves.

Recent Company History

Over the past weeks, BNY has reported several business and capital-markets updates. Leadership changes on Jan. 27 aimed to accelerate Wealth Solutions growth, while on Jan. 26 BNY supported DigiFT’s tokenized U.S. equity income fund. Earlier, municipal bond closed-end funds increased monthly distributions, and the High Yield Strategies Fund maintained its dividend. The company also flagged a conference appearance in February. Today’s sponsorship partnership adds a brand and relationship-building layer to this sequence of strategic and capital-markets developments.

Market Pulse Summary

This announcement highlights a long-term partnership positioning BNY alongside the Atlassian William...

Analysis

This announcement highlights a long-term partnership positioning BNY alongside the Atlassian Williams F1 Team as Official Institutional Banking Partner. The deal extends BNY’s brand across a 24-race global calendar and leverages Formula 1 as a meeting point for financial audiences. In context of recent leadership realignments, fund product initiatives, and debt issuance, this move emphasizes client engagement and brand reach rather than immediate financial metrics. Investors may watch how such visibility supports future mandates and relationships.

Key Terms

chassis, halo

2 terms

chassis technical

"BNY branding featured on driver and team kit, as well as the bargeboards, chassis top..."

Chassis is the underlying frame or platform that holds a product’s components together — commonly used for vehicles, servers, telecom equipment and other hardware. Investors care because a well-designed chassis can lower manufacturing costs, simplify upgrades, and speed new products to market; like a building’s foundation, it determines how easy and cheap it is to renovate, affects durability, and shapes long-term margins and supply-chain risk.

halo technical

"and the Halo of Carlos Sainz and Alex Albon's FW48 – Williams' challenger..."

A halo is a positive spillover effect where one product, event, or piece of news makes a company’s other products or its brand look better by association; imagine a standout smartphone that makes customers more likely to try the maker’s headphones or services. For investors, a halo can boost sales, lift profit margins and improve market sentiment without proportionate new investment, so it can signal higher growth potential or a cheaper path to better results.

AI-generated analysis. Not financial advice.

NEW YORK and GROVE, England, Jan. 30, 2026 /PRNewswire/ -- BNY (NYSE: BK), a global financial services company, and Atlassian Williams F1 Team today announce a long-term partnership, bringing together two global brands anchored in heritage, a focus on performance, and a shared drive for innovation.

BNY operates at the heart of the world's capital markets, helping organisations invest, trade and transact in over 100 markets globally. Through this initiative, BNY joins Williams as a partner, supporting one of the most successful teams in Formula 1 history. Williams has won nine Constructors' World Championships and seven Drivers' World Championships. The team is now on a mission to win again, with the support of world-leading organisations within its partner suite.

Both organisations share a demonstrated track record of adapting and transforming to succeed — whether across BNY's 242 years at the forefront of financial markets or nearly 50 years of Formula 1 competition for Williams. This partnership brings the two organisations together ahead of another big milestone: Formula 1's all-new regulations era, which marks the next opportunity for Williams to move forward in its transformation.

BNY and Williams will work together to bring the world of finance even closer to the thrill of racing. Throughout the 24-race season, BNY will curate meaningful touchpoints that strengthen relationships with clients and the BNY community. With Formula 1 emerging as a global meeting point for financial audiences, this partnership provides BNY with a unique platform to bring those groups together in key financial hubs around the world.

Fans will be able to experience BNY branding featured on driver and team kit, as well as the bargeboards, chassis top, and the Halo of Carlos Sainz and Alex Albon's FW48 – Williams' challenger for the 2026 season. The placements will be showcased at Williams' livery launch on February 3^rd – when the team's design for the new regulatory cycle will be shown to worldwide audiences for the very first time.

James Vowles, Team Principal of Atlassian Williams F1 Team: "We are delighted to welcome BNY to the team for the 2026 season and beyond. As our team builds for long-term success, we look forward to working with BNY to champion new ways of thinking and embrace the opportunities of the future, both on the circuit and across global markets." 

Jayee Koffey, Chief Global Affairs Officer at BNY: "Enduring performance belongs to organisations willing to embrace innovation with discipline and responsibility. BNY recognises that spirit in Atlassian Williams F1 Team, a team that shares our growth ambitions and values high performance."

About Atlassian Williams F1 Team

Atlassian Williams F1 Team is one of the world's most iconic Formula 1 teams. Founded in 1977 by Sir Frank Williams and Sir Patrick Head, the team has won nine Constructors' World Championships, seven Drivers' World Championships and 114 Grand Prix races – making it one of the three most-successful teams in history. Based in Grove, Oxfordshire and competing at the pinnacle of motorsport, Williams continues to build for the future of Formula 1 through world-class engineering, racing excellence and a commitment to bringing fans closer to the sport than ever before.

About BNY

BNY is a global financial services platforms company at the heart of the world's capital markets. For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth. Today BNY serves over 90% of Fortune 100 companies and nearly all the top 100 banks globally. BNY supports governments in funding local projects and works with over 90% of the top 100 pension plans to safeguard investments for millions of individuals. As of December 31, 2025, BNY oversees $59.3 trillion in assets under custody and/or administration and $2.2 trillion in assets under management.

BNY is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Headquartered in New York City, BNY has been named among Fortune's World's Most Admired Companies and Fast Company's Best Workplaces for Innovators. Additional information is available on www.bny.com. Follow on LinkedIn or visit the BNY Newsroom for the latest company news. 

Craig Woodhouse
Head of Communications
+44 (0) 7485 988 562
craig.woodhouse@williamsf1.com 

Dominique Heyer-Wright
F1 Communications Lead
+44 (0) 7483 012 993
d.heyerwright@williamsf1.com 

Jules Jackson
Communications Manager
+44 (0) 7483 015 356
jules.jackson@williamsf1.com 

Ella Wilton
Communications Manager
+44 (0) 7485 988 575
ella.wilton@williamsf1.com 

Abby Ridsdill Smith
Corporate Communications Manager
+44 (0) 7485 988 566
abby.ridsdillsmith@williamsf1.com 

Anneliese Diedrichs
Global Head of External & Business Communications, BNY
+1 646 468 6026
anneliese.diedrichs@bny.com 

Jessica Thomas
Head of Corporate Communications, International, BNY
+44 7805 068 686  
jessica.thomas@bny.com 

Zakaria Drif
Communications, EMEA, BNY
+44 7398 502 891
zakaria.drif@bny.com 

 

 

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SOURCE BNY

FAQ

What does the BNY (BK) partnership with Atlassian Williams F1 Team include for 2026?

The partnership includes branding on the FW48, team kit, and Halo for the 2026 season. According to the company, BNY will also host curated client touchpoints across the 24-race calendar and appear at Williams' livery launch on February 3, 2026.

How will BNY use the Williams F1 partnership to engage financial clients?

BNY will leverage race events and branded experiences to connect clients and the BNY community with global financial hubs. According to the company, curated touchpoints will be delivered throughout the 24-race season to strengthen client relationships and networking opportunities.

Which Williams drivers will feature BNY branding on the FW48 in 2026?

BNY branding will appear on the FW48 driven by Carlos Sainz and Alex Albon during the 2026 season. According to the company, placements include driver and team kit, bargeboards, chassis top, and the Halo for expanded visibility.

When and where will Williams reveal the 2026 FW48 livery featuring BNY (BK)?

Williams will unveil the 2026 FW48 livery on February 3, 2026. According to the company, the livery launch will show the team's new design for the regulatory cycle and showcase BNY placements to a worldwide audience.

Why did BNY (BK) choose to partner with Williams F1 and what strategic benefits are cited?

BNY cites shared heritage, performance focus, and innovation as reasons for the partnership. According to the company, the collaboration offers a unique platform to connect financial audiences with global racing events and support Williams' transformation under new regulations.