PharmaDirect Treats Its Growth Strategy With Bridgeline Subscription

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) announced that its AI-driven search tool, Celebros, will power PharmaDirect's on-site search across the AB Commerce platform. This collaboration aims to enhance user experience by accurately understanding searcher intent and delivering relevant results swiftly. Celebros will offer personalized experiences and optimize performance with indexed product data, supporting revenue growth for PharmaDirect's extensive product catalog. Bridgeline serves multiple pharmacies, positioning itself as a key player in the pharmaceutical digital space.

Positive

• Partnership with PharmaDirect enhances Bridgeline's market presence in the pharmaceutical sector.
• Celebros improves search functionality, potentially increasing PharmaDirect's revenue with personalized customer experiences.

Negative

• None.

WOBURN, Mass., July 12, 2022 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a cloud-based marketing technology software provider, announced today that their natural language processing and artificial intelligence search tool, Celebros, has been chosen by PharmaDirect to power its on-site search.

PharmaDirect has selected Celebros to implement its powerful site search solution across its site on the AB Commerce platform to provide a modern experience for its customers. Bridgeline supports over a dozen pharmacies, including Inish Pharmacy, Molloy’s Pharmacy, Johnston’s Pharmacy, CH Tralee, and Cunningham’s Pharmacy.

Pharmacies have huge catalogs of products, with heavy amounts of SKUs, with the modern pharmacy understanding the need to provide a frictionless experience for their customers online and offline. Celebros’ natural language processing makes it easier for PharmaDirect’s website to fully comprehend searcher intent, no matter the search query, and provide relevant search results to their customers in seconds.

The Celebros software will fine-tune results to match user behavior, providing a personalized experience for customers on their journey to find what they need. With hundreds of keyword-specific products, PharmaDirect chose Bridgeline’s Celebros to effectively assess the performance of its online search functionality, generating revenue with indexed product data and relevant search recommendations.

“Our new partner has been in the pharmaceutical industry for decades, and we are excited to be able to aid in their continued success by providing tools to better their customers’ journey,” says Ari Kahn, CEO of Bridgeline. “I look forward to seeing how Celebros will help them grow their revenue strategy.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.Bridgeline.com

Contact:

Danielle Erwin

VP of Marketing

Bridgeline Digital

press@bridgeline.com

FAQ

What is Bridgeline Digital's recent partnership announcement with PharmaDirect?

Bridgeline Digital announced that PharmaDirect has chosen their AI search tool, Celebros, to enhance on-site search functionality on the AB Commerce platform.

How will Celebros impact PharmaDirect's online customer experience?

Celebros will improve the understanding of searcher intent, enabling PharmaDirect to deliver more relevant search results quickly, enhancing overall customer experience.

What does the integration of Celebros mean for Bridgeline Digital's business?

The integration positions Bridgeline Digital favorably in the pharmaceutical sector, potentially increasing revenue through enhanced search capabilities for clients.

What platform will Celebros be implemented on for PharmaDirect?

Celebros will be implemented across PharmaDirect's site on the AB Commerce platform.

When did Bridgeline Digital announce the partnership with PharmaDirect?

The partnership was announced on July 12, 2022.