Black Rock Coffee Bar Expands Footprint in Austin with Georgetown Location
Rhea-AI Summary
Black Rock Coffee Bar (BRCB) is expanding in the Austin metro with a new Georgetown location at 100 Woodlake Dr. Unit 400, Georgetown, TX 78633. The store opens on Tuesday, June 30, becoming the company’s 11th Austin-area location and offering daily opening-week promotions on drinks, food pairings, and merchandise.
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News Market Reaction – BRCB
In the Jun 26 session, BRCB gained 12.60%, reflecting a significant positive market reaction. Argus tracked a peak move of +7.5% during that session. Our momentum scanner triggered 30 alerts that day, indicating elevated trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 23 | Store opening news | Positive | +1.0% | Announcement of new Parker, Colorado location with opening-week promotions. |
| Jun 10 | Store opening news | Positive | +3.0% | New Harker Heights store expanding Austin metro footprint and rewards app use. |
| Jun 04 | Store opening news | Positive | -7.0% | Denver store opening marking 14th Denver and 19th Colorado location. |
| May 28 | Store opening news | Positive | +1.4% | Colorado Springs opening reinforcing regional growth with promotional offers. |
| May 28 | Store opening news | Positive | +1.4% | Leander location adds to Austin metro expansion with rewards and seasonal drinks. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Store opening news has generally produced modest positive price reactions for BRCB, with one notable negative move.
Key Terms
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AI-generated analysis. How Rhea-AI works. Not financial advice.
Grand Opening on June 30th Marks 11th Location in Austin Metro
Scottsdale, AZ, June 26, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, the Oregon-born boutique coffee chain celebrated for its specialty coffees, teas, smoothies, and signature Fuel® energy drinks, is growing its footprint in the Austin area with the opening of a new store in Georgetown.
The store, located at 100 Woodlake Dr. Unit 400, Georgetown, TX 78633, will officially open its doors on Tuesday, June 30th. This opening marks Black Rock’s eleventh Austin location and reinforces the brand’s steady expansion across the region. Guests can enjoy the following specials during opening week:
- Tuesday, June 30th: Free 16oz Drinks
- Wednesday, July 1st: Buy One, Get One Free Drinks
- Thursday, July 2nd:
50% Off a Drink w/ Food Purchase
- Friday, July 3rd: Limited Edition Sticker with Purchase (while supplies last)
- Saturday, July 4th: Fuel Your Weekend Plans w/ an Afternoon Summer Bundle
- Sunday, July 5th: Free T-Shirt with Purchase (while supplies last)
- Monday, July 6th:
$2 Off Any Size Drink
“We’re excited to open our doors to even more Austin-area residents and become part of new communities throughout the region,” said Mark Davis, CEO of Black Rock Coffee Bar. “Whether it’s a morning coffee run or an afternoon pick-me-up, we look forward to creating memorable experiences for every guest who visits us.”
Guests can take advantage of the Black Rock Rewards app, where every purchase—whether in-store, online, or through the app—earns “bolts” that can be redeemed for free beverages. Recent menu additions, like Black Rock’s protein-packed Egg Bites, are also included in the program.
Black Rock Coffee Bar is beloved for its handcrafted beverages, including the Caramel Blondie, a sweet and creamy signature blend; the Mexican Mocha, a spicy twist with hints of vanilla, almond, and cinnamon; and the Jackhammer, a vanilla mocha with an extra double shot; as well as its in-house developed Fuel energy drink, customizable with over 20 fruit flavors. These can be enjoyed alongside sweet and savory food items, including the recently launched Grilled Cheese. For an extra kick of protein, guests can add Black Rock’s new Protein Cold Foam, Protein Boosted Milk or Protein Boost to their drinks.
In addition to Black Rock menu staples, guests can enjoy limited-time summer offerings like the Fudge Brownie Mocha, Blueberry Cobbler Latte, and Juice Box Fuel Energy drink, bringing bold flavors and nostalgic summertime vibes with new seasonal drinks launching on July 1. The brand is also featuring its new Mystery Dirty Pop — a better-for-you soda featuring OLIPOP Dr. Goodwin and a smooth, creamy berry-inspired twist.
For more information, visit https://br.coffee/ and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings.
About Black Rock Coffee Bar
Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 190 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.
Attachments
Audrey Arbogast Black Rock Coffee Bar audrey.arbogast@havasred.com