Vita Coco Brings Back the 2000s with NYC Nostalgia Mall Pop-Up, Featuring Vita Coco Treats™ and Exclusive Limited Too Collab
Vita Coco is launching a Y2K-themed Nostalgia Mall pop-up in New York City's Union Square on May 9-10, 2025. The two-day event celebrates the expansion of their Vita Coco Treats line with a new Orange & Creme flavor, inspired by classic creamsicles.
The event features a collaboration with Limited Too for exclusive co-branded tees in tween and adult sizes. Visitors can enjoy free activities including:
- Shopping Limited Too co-branded merchandise
- Y2K accessory shopping at Coco's Accessory Shop
- Hair braiding and ear-piercing stations
- Food court with pretzel bites and Treats milkshakes
- Retro photo booth experiences
The pop-up runs from 12:00 PM to 6:00 PM daily with free admission on a first-come, first-served basis. The experience aims to recreate early 2000s mall culture while promoting Vita Coco's new coconutmilk-based beverage line.
Vita Coco inaugura un pop-up Nostalgia Mall a tema Y2K a Union Square, New York, il 9 e 10 maggio 2025. L'evento di due giorni celebra l'espansione della linea Vita Coco Treats con un nuovo gusto Orange & Creme, ispirato ai classici creamsicle.
La manifestazione include una collaborazione con Limited Too per t-shirt esclusive co-branded in taglie per tween e adulti. I visitatori potranno partecipare gratuitamente a diverse attività, tra cui:
- Acquisto di merchandise Limited Too co-branded
- Shopping di accessori Y2K presso Coco's Accessory Shop
- Postazioni per treccine e piercing alle orecchie
- Area food con pretzel bites e milkshake Treats
- Esperienze in cabine fotografiche retrò
Il pop-up sarà aperto dalle 12:00 alle 18:00 ogni giorno con ingresso gratuito fino a esaurimento posti. L’evento vuole ricreare la cultura dei centri commerciali dei primi anni 2000, promuovendo la nuova linea di bevande a base di latte di cocco di Vita Coco.
Vita Coco lanza un pop-up Nostalgia Mall con temática Y2K en Union Square, Nueva York, los días 9 y 10 de mayo de 2025. El evento de dos días celebra la expansión de su línea Vita Coco Treats con un nuevo sabor Orange & Creme, inspirado en los clásicos creamsicles.
El evento incluye una colaboración con Limited Too para camisetas exclusivas co-marcadas en tallas para preadolescentes y adultos. Los visitantes pueden disfrutar de actividades gratuitas como:
- Compra de mercancía co-marcada Limited Too
- Compra de accesorios Y2K en Coco's Accessory Shop
- Estaciones de trenzado de cabello y perforación de orejas
- Área de comida con pretzel bites y batidos Treats
- Experiencias en cabinas fotográficas retro
El pop-up estará abierto de 12:00 a 18:00 cada día con entrada gratuita por orden de llegada. La experiencia busca recrear la cultura de los centros comerciales de principios de los 2000 mientras promociona la nueva línea de bebidas a base de leche de coco de Vita Coco.
Vita Coco가 2025년 5월 9일부터 10일까지 뉴욕시 유니언 스퀘어에서 Y2K 테마의 Nostalgia Mall 팝업을 선보입니다. 이틀간 진행되는 행사는 클래식 크림시클에서 영감을 받은 새로운 오렌지 & 크림 맛을 포함한 Vita Coco Treats 라인 확장을 기념합니다.
이번 행사에서는 Limited Too와 협업하여 트윈 및 성인 사이즈의 독점 공동 브랜드 티셔츠를 선보입니다. 방문객들은 다음과 같은 무료 활동을 즐길 수 있습니다:
- Limited Too 공동 브랜드 상품 쇼핑
- Coco's Accessory Shop에서 Y2K 액세서리 쇼핑
- 헤어 브레이딩 및 귀 피어싱 스테이션
- 프레첼 바이트와 Treats 밀크셰이크가 있는 푸드 코트
- 복고풍 포토 부스 체험
팝업은 매일 오후 12시부터 6시까지 운영되며 선착순 무료 입장입니다. 이 경험은 2000년대 초반 쇼핑몰 문화를 재현하며 Vita Coco의 새로운 코코넛 밀크 기반 음료 라인을 홍보하는 것을 목표로 합니다.
Vita Coco lance un pop-up Nostalgia Mall sur le thème Y2K à Union Square, New York, les 9 et 10 mai 2025. Cet événement de deux jours célèbre l’extension de leur gamme Vita Coco Treats avec une nouvelle saveur Orange & Crème, inspirée des classiques creamsicles.
L’événement propose une collaboration avec Limited Too pour des t-shirts exclusifs co-brandés en tailles tween et adulte. Les visiteurs pourront profiter gratuitement des activités suivantes :
- Achat de produits co-brandés Limited Too
- Shopping d’accessoires Y2K chez Coco's Accessory Shop
- Stations de tressage de cheveux et de perçage d’oreilles
- Food court avec pretzel bites et milkshakes Treats
- Expériences dans des cabines photo rétro
Le pop-up est ouvert tous les jours de 12h00 à 18h00 avec entrée gratuite selon le principe du premier arrivé, premier servi. L’expérience vise à recréer la culture des centres commerciaux du début des années 2000 tout en promouvant la nouvelle gamme de boissons à base de lait de coco de Vita Coco.
Vita Coco eröffnet am 9. und 10. Mai 2025 einen Y2K-Themen-Nostalgia Mall Pop-up im Union Square in New York City. Die zweitägige Veranstaltung feiert die Erweiterung ihrer Vita Coco Treats-Linie mit einem neuen Orange & Creme-Geschmack, inspiriert von klassischen Creamsicles.
Das Event beinhaltet eine Kooperation mit Limited Too für exklusive Co-Branding-T-Shirts in Größen für Tweens und Erwachsene. Besucher können kostenlose Aktivitäten genießen, darunter:
- Einkauf von Limited Too Co-Branding Merchandise
- Y2K-Accessoires shoppen im Coco's Accessory Shop
- Stationen für Haarflechten und Ohrpiercings
- Food Court mit Pretzel Bites und Treats-Milchshakes
- Retro-Fotobox-Erlebnisse
Das Pop-up ist täglich von 12:00 bis 18:00 Uhr geöffnet, der Eintritt ist kostenlos und erfolgt nach dem Prinzip „Wer zuerst kommt, mahlt zuerst“. Das Erlebnis soll die Mall-Kultur der frühen 2000er Jahre neu erschaffen und gleichzeitig die neue Kokosmilch-basierte Getränkelinie von Vita Coco bewerben.
- Product line expansion with new Orange & Creme flavor shows continued innovation and growth
- Strategic marketing partnership with Limited Too demonstrates brand extension capabilities
- Free admission event likely to drive brand awareness and product sampling in key NYC market
- Leveraging Y2K nostalgia trend for marketing could appeal to millennial consumers with purchasing power
- Limited two-day event scope may restrict revenue impact
- Exclusive NYC location limits national reach and sales potential
- Merchandise available only while supplies last could lead to limited revenue from collaboration
Step Into the Y2K Era at Vita Coco’s Nostalgic Mall Pop-Up in Union Square This May
NEW YORK, April 29, 2025 (GLOBE NEWSWIRE) -- Vita Coco, the leading coconut water brand in the U.S., is bringing the ultimate Y2K mall hangout to life with a two-day Nostalgia Mall pop-up in New York City on May 9th and 10th. As part of the experience, Vita Coco is teaming up with iconic brand Limited Too to debut a limited-edition line of co-branded tees — available exclusively at the event.
The Nostalgia Mall event celebrates the expansion of Vita Coco’s Treats line with the launch of the new Orange & Creme flavor last month — a coconutmilk-based beverage inspired by the nostalgic taste of a classic creamsicle. Combining bright orange citrus flavors with smooth coconutmilk, the new flavor channels the carefree essence of childhood summers with a modern, better-for-you twist.
The immersive two-day event is designed to transport guests to the golden age of early 2000s mall culture, with a signature Vita Coco twist. Guests will get to sip on the new Orange & Creme and fan-favorite Strawberries & Creme Treats flavors while exploring a lineup of nostalgic experiences - including shopping the co-branded tees at the Limited Too storefront and accessorizing with iconic Y2K staples like beaded bracelets, lip balm, and more from Coco’s Accessory Shop.
“Our Treats flavors were inspired by childhood memories and the joy of permissible indulgences,” shared Jane Prior, Chief Marketing Officer at Vita Coco. “The Nostalgia Mall allows us to bring that sense of nostalgia to life in a fun, highly creative, experiential way.”
Vita Coco’s collaboration with Limited Too dials up the nostalgia with a modern-day spin. Featuring both baby tee and classic tee fits, this drop is all about early-2000s mall culture — reimagined through fruity, feel-good graphics and throwback vibes. With bold oranges, sweet strawberries, and a sparkly flip phone calling in the “Vita Coco Treats” era, these tees are the ultimate tribute to the Y2K era. These tees will be available in tween and adult sizes exclusively at the NYC pop-up — but only while supplies last.
Each general admission day will feature a special glam moment — including a hair braid bar on one day, and an ear- piercing station on the other. When it’s time to refuel, guests can hit up the Food Court, enjoying pretzel bites from The Knots Spot and indulgent Treats milkshakes at The Shake Shoppe. To capture the moment, there will be a retro-style photobooth perfect for Instagram-worthy snaps with friends, and on the way out, visitors can stop by the Mall Security Booth for one final round of selfies. It’s a full-on blast from the past — complete with bold flavors, exclusive fashion, and all the playful energy of a true 2000s mall day.
Event Details:
- Location: 31 East 17th Street, Union Square, New York City
- Dates: Friday, May 9th and Saturday, May 10th, 2025
- Time: 12:00 PM - 6:00 PM
- Admission: Free and open to the public. Entry and exclusive merch are first come, first served while supplies last — RSVP below to stay in the loop:
For additional information about Vita Coco, please visit vitacoco.com and follow the brand on social media at @vitacoco.
About Vita Coco
The Vita Coco Company is a family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand Vita Coco, sustainably packaged water Ever & Ever, and protein-infused water PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.
Vita Coco Press Contact
vitacoco@autumncommunications.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/9c6d3739-2c29-44b6-8003-afc9a24650ad
https://www.globenewswire.com/NewsRoom/AttachmentNg/97b1af96-edaa-407c-8875-44d8280dd8a7
https://www.globenewswire.com/NewsRoom/AttachmentNg/2ce1959b-1e4a-4a74-97cc-056be026b69a
FAQ
When and where is Vita Coco (COCO) hosting its Y2K Nostalgia Mall Pop-Up in NYC?
What is the Limited Too collaboration with Vita Coco (COCO) offering at the NYC pop-up?
What new product is Vita Coco (COCO) promoting at the 2025 Nostalgia Mall event?
What activities are available at Vita Coco's (COCO) Nostalgia Mall pop-up event?
How can I attend Vita Coco's (COCO) Y2K Nostalgia Mall Pop-Up in NYC?
