Creative Realities Denies Patent Infringement and Vows Resolute Defense
Creative Realities (NASDAQ: CREX) has announced its intention to vigorously defend against a patent infringement lawsuit filed by Alpha Modus Corp (AMOD) in Texas federal court. The lawsuit alleges that CRI's digital signage solutions infringe on AMOD's patents related to consumer behavior analysis, targeted marketing, and AI-driven retail personalization.
CRI's CEO Rick Mills strongly denies the allegations, noting that AMOD has filed similar lawsuits against multiple companies since 2024. The Company points out that AMOD, which reported a working capital deficit of $9.38 million as of June 30, 2025, and has no reported revenues, may be using these lawsuits as a tactic to distract from its financial position.
CRI emphasizes its continued commitment to developing digital signage solutions through its Clarity™, ReflectView™, and iShowroom™ platforms, serving various markets including retail, automotive, and digital-out-of-home advertising networks.
Creative Realities (NASDAQ: CREX) ha annunciato che intende difendersi con vigore da una causa per violazione di brevetto intentata da Alpha Modus Corp (AMOD) presso un tribunale federale del Texas. La causa sostiene che le soluzioni di digital signage di CRI violerebbero i brevetti di AMOD relativi all'analisi del comportamento dei consumatori, al marketing mirato e alla personalizzazione retail guidata dall'IA.
Il CEO di CRI, Rick Mills, respinge con fermezza le accuse, sottolineando che AMOD ha avviato cause analoghe contro più società a partire dal 2024. La società osserva che AMOD, che al 30 giugno 2025 risultava con un deficit di capitale circolante di 9,38 milioni di dollari e senza ricavi dichiarati, potrebbe utilizzare queste azioni legali come strategia per distogliere l'attenzione dalla sua situazione finanziaria.
CRI ribadisce il suo impegno nello sviluppo di soluzioni per il digital signage attraverso le piattaforme Clarity™, ReflectView™ e iShowroom™, rivolte a mercati quali il retail, il settore automotive e le reti di pubblicità digital-out-of-home.
Creative Realities (NASDAQ: CREX) ha anunciado su intención de defenderse enérgicamente contra una demanda por infracción de patentes presentada por Alpha Modus Corp (AMOD) en un tribunal federal de Texas. La demanda alega que las soluciones de señalización digital de CRI infringen las patentes de AMOD relacionadas con el análisis del comportamiento del consumidor, el marketing dirigido y la personalización minorista impulsada por IA.
El CEO de CRI, Rick Mills, niega rotundamente las acusaciones y señala que AMOD ha presentado demandas similares contra varias empresas desde 2024. La compañía destaca que AMOD, que al 30 de junio de 2025 reportó un déficit de capital de trabajo de 9,38 millones de dólares y no tiene ingresos reportados, podría estar empleando estas demandas como táctica para desviar la atención de su situación financiera.
CRI enfatiza su continuo compromiso con el desarrollo de soluciones de señalización digital a través de las plataformas Clarity™, ReflectView™ e iShowroom™, atendiendo a mercados como el minorista, el automotriz y las redes de publicidad digital out-of-home.
Creative Realities (NASDAQ: CREX)는 텍사스 연방법원에 Alpha Modus Corp(AMOD)가 제기한 특허 침해 소송에 대해 강력히 맞서 방어하겠다고 발표했습니다. 소송은 CRI의 디지털 사이니지 솔루션이 소비자 행동 분석, 타깃 마케팅, AI 기반 소매 개인화와 관련된 AMOD의 특허를 침해했다고 주장합니다.
CRI의 CEO Rick Mills는 이 혐의를 강력히 부인하며 AMOD가 2024년 이후 여러 회사에 유사한 소송을 제기해 왔다고 지적했습니다. 회사는 AMOD가 2025년 6월 30일 기준 운전자본 부족액 938만 달러를 보고했고 매출이 없다는 점을 들어, 이러한 소송을 재무 상황에서 관심을 돌리기 위한 전략으로 사용하고 있을 수 있다고 주장합니다.
CRI는 소매, 자동차 및 옥외 디지털 광고 네트워크 등 다양한 시장을 대상으로 Clarity™, ReflectView™, iShowroom™ 플랫폼을 통해 디지털 사이니지 솔루션 개발에 계속 전념하고 있음을 강조했습니다.
Creative Realities (NASDAQ: CREX) a annoncé son intention de se défendre vigoureusement contre une action pour violation de brevet déposée par Alpha Modus Corp (AMOD) devant une cour fédérale du Texas. La plainte affirme que les solutions d'affichage numérique de CRI enfreignent des brevets d'AMOD relatifs à l'analyse du comportement des consommateurs, au marketing ciblé et à la personnalisation retail pilotée par l'IA.
Le PDG de CRI, Rick Mills, dément fermement ces allégations et souligne qu'AMOD a engagé des poursuites similaires contre plusieurs entreprises depuis 2024. La société relève qu'AMOD, qui déclarait au 30 juin 2025 un déficit de fonds de roulement de 9,38 millions de dollars et n'affiche aucun revenu déclaré, pourrait utiliser ces actions en justice comme tactique pour détourner l'attention de sa situation financière.
CRI réaffirme son engagement à développer des solutions d'affichage numérique via ses plateformes Clarity™, ReflectView™ et iShowroom™, desservant des marchés tels que le retail, l'automobile et les réseaux de publicité digitale out-of-home.
Creative Realities (NASDAQ: CREX) hat angekündigt, sich entschieden gegen eine von Alpha Modus Corp (AMOD) vor einem Bundesgericht in Texas eingereichte Klage wegen Patentverletzung zu verteidigen. Die Klage behauptet, dass CRI's Digital-Signage-Lösungen Patente von AMOD verletzen, die sich auf die Analyse des Verbraucherverhaltens, zielgerichtetes Marketing und KI-gesteuerte Retail-Personalisierung beziehen.
CRI-CEO Rick Mills weist die Vorwürfe entschieden zurück und weist darauf hin, dass AMOD seit 2024 ähnliche Klagen gegen mehrere Unternehmen eingereicht hat. Das Unternehmen verweist darauf, dass AMOD zum 30. Juni 2025 einen Netto-Umlaufvermögendefizit von 9,38 Mio. USD ausgewiesen hat und keine Umsatzerlöse meldet, weshalb diese Klagen als Taktik zur Ablenkung von der eigenen finanziellen Lage dienen könnten.
CRI betont sein fortgesetztes Engagement für die Entwicklung von Digital-Signage-Lösungen über die Plattformen Clarity™, ReflectView™ und iShowroom™, die Märkte wie Einzelhandel, Automotive und digitale Out-of-Home-Werbenetzwerke bedienen.
- Company maintains strong intellectual property portfolio through internal development and acquisitions
- Diverse revenue streams across multiple vertical markets
- Established presence in digital signage and AdTech solutions with proprietary platforms
- Potential legal costs and resources required for patent litigation defense
- Risk of business disruption due to ongoing lawsuit
- Possible impact on customer relationships and market perception
Insights
CREX faces patent lawsuit from Alpha Modus, appears to be part of a pattern of litigation against multiple companies by a financially troubled plaintiff.
Creative Realities (CREX) has been pulled into what appears to be a strategic litigation campaign by Alpha Modus, a company with significant financial challenges. The lawsuit alleges infringement of patents related to digital signage technologies including real-time consumer behavior analysis and AI-driven retail personalization. This case exhibits several hallmarks of what industry professionals might classify as predatory litigation.
The context is particularly revealing: Alpha Modus has filed similar patent infringement claims against at least nine other companies since early 2024, suggesting a pattern of using litigation as a business strategy rather than protecting legitimate intellectual property rights. Their financial situation is precarious, with a working capital deficit of $9,381,880 and no reported revenues, indicating they may be seeking settlements as a revenue source.
The absence of pre-litigation communication is notable. Standard industry practice for legitimate patent enforcement typically involves notification and licensing discussions before filing suit. Alpha Modus' decision to file directly without prior contact with CREX suggests an aggressive litigation strategy rather than good-faith patent enforcement.
For CREX, this represents a manageable but unwanted distraction. The company has established proprietary technology platforms (Clarity™, ReflectView™, iShowroom™) and appears confident in its non-infringement position. While patent litigation is costly and time-consuming, CREX's public stance indicates they believe they have strong defensive arguments and intend to fight rather than settle.
This patent infringement case exemplifies what we call non-practicing entity (NPE) litigation - where a company that doesn't produce products asserts patents against operating businesses. What makes this situation distinctive is Alpha Modus' apparent financial distress and litigation pattern.
From a litigation risk perspective, several factors suggest this case may have limited merit: First, Alpha Modus has targeted multiple companies simultaneously with similar claims, which often indicates a mass litigation strategy rather than targeted enforcement of legitimate rights. Second, their financial situation (working capital deficit of nearly $9.4 million and no revenue) creates significant incentive to seek quick settlements rather than prevail on the merits.
The venue choice is also strategic - filing in Texas federal court is typical for NPEs due to historically plaintiff-friendly procedures and potential for faster timelines. However, recent judicial reforms have reduced some advantages previously available to NPEs in these jurisdictions.
For CREX shareholders, the immediate financial exposure is likely limited to defense costs rather than substantial damages. Patent cases typically take 2-3 years to resolve, with defense costs potentially reaching $1-3 million depending on case complexity. Given CREX's technology development history through both internal innovation and acquisitions, they likely have substantial prior art and non-infringement arguments available. The company's confident public stance suggests their legal team has assessed the claims and found significant defensive positions.
LOUISVILLE, Ky., Sept. 08, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX) (the “Company” or “CRI”), a leading provider of digital signage, media and AdTech solutions, announced today that it will vigorously defend itself against accusations of patent infringement alleged in a lawsuit filed in Texas federal court by Alpha Modus, Corp., a subsidiary of Alpha Modus Holdings Inc. (AMOD). The lawsuit alleges, in essence, that CRI’s digital signage solutions infringe on AMOD’s patented technologies for real-time consumer behavior analysis, targeted marketing, digital engagement, inventory management, and AI-driven retail personalization.
AMOD’s quarterly report for the quarter ended June 30, 2025 states that it initiated patent infringement actions against five other companies since the beginning of 2024, and AMOD has announced the commencement of at least four similar lawsuits over the past few weeks. The Company believes that the allegations in the lawsuit are part of AMOD’s tactic of filing patent infringement claims to offset concerns about its financial position and history of operating losses. According to its SEC reports, AMOD had a working capital deficit of
“AMOD declined to contact CRI prior to filing its claims, and we appear to be part of its ongoing efforts to bring claims against revenue-generating companies to distract from its own lack of revenue-generating activities,” said Rick Mills, CEO of CRI. “We categorically deny AMOD’s allegations and will vigorously defend against them. We will continue to develop product solutions for our customers to revolutionize the consumer shopping experience, and AMOD’s suit will not distract or deter us.”
Though years of internal development and acquisitions, CRI has developed a platform that designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity™, ReflectView™, and iShowroom™ Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. In addition, CRI assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day to day management of retail media networks to monetize on-premise foot traffic utilizing its AdLogic™ and AdLogic CPM+™ programmatic advertising platforms.
Cautionary Note on Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995, each as amended, and includes, among other things, discussions of our business strategies, product releases, future plans and operations and capital resources. Words such as "estimates," "projects," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance, conditions or results. They are based on the opinions, estimates and beliefs of management as of the date such statements are made, and they are subject to known and unknown risks, uncertainties, assumptions and other factors, many of which are outside of our control, that may cause the actual results, level of activity, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. Some of these risks are discussed in the “Risk Factors” section contained in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2024, and the Company’s subsequent filings with the U.S. Securities and Exchange Commission. Important factors, among others, that may affect actual results or outcomes include: our ability to successfully and timely complete the pilot project, our strategy for customer retention, growth, product development, market position, financial results and reserves, our ability to execute on our business plan, our ability to retain key personnel, our ability to remain listed on the Nasdaq Capital Market, our ability to realize the revenues included in our future guidance and backlog reports, our ability to satisfy our upcoming debt obligations and other liabilities, the ability of the Company to continue as a going concern, potential litigation and the resolution of alleged patent infringement claims, supply chain shortages, and general economic and market conditions impacting demand for our products and services. Readers should not place undue reliance upon any forward-looking statements. We assume no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Contacts
Media Inquiries
Breanne Ngo
bngo@ideagrove.com
Investor Relations
Chris Witty
cwitty@darrowir.com
646-438-9385
ir@cri.com
https://investors.cri.com/
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