Equifax and GBG Expand Global Partnership

Equifax (NYSE: EFX) and GBG (LSE: GBG) are expanding their long‑standing identity and fraud partnership into the United States and enhancing global coverage.

Rhea-AI Summary

Equifax (NYSE: EFX) and GBG (LSE: GBG) are expanding their long‑standing identity and fraud partnership into the United States and enhancing global coverage. Equifax Identity and Fraud solutions will be integrated into GBG's GBG Go platform, while Equifax will add GBG data verification in the U.S. in 2026 and globally in 2027.

Positive

• Expanded Equifax–GBG partnership now includes the United States market
• Equifax Identity and Fraud solutions integrated into GBG's GBG Go platform
• GBG customers gain access to Equifax proprietary trust and fraud data signals
• Planned Equifax integration of GBG data verification in U.S. in 2026 and globally in 2027

Negative

• None.

Argus May 20 session

+2.51% close to close Open Argus

Details

News Market Reaction – EFX

In the May 20 session, EFX gained 2.51%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends Equifax’s long‑running strategy of embedding its proprietary data into thi...

Analysis

This announcement extends Equifax’s long‑running strategy of embedding its proprietary data into third‑party platforms, now expanding a GBG partnership into the U.S. and global identity and fraud workflows. It builds on earlier collaborations around verification and consumer services. Investors may focus on how effectively Equifax monetizes its 60 billion fraud signals, the scale of synthetic fraud projected at $23 billion by 2030, and how quickly these integrations translate into measurable revenue and margin contributions.

Key Figures

Synthetic fraud losses: $23 billion Fraud signals data: 60 billion interactions Q1 2026 revenue: $1.649 billion +5 more

Synthetic fraud losses

$23 billion

Expected synthetic identity fraud losses by 2030 (Deloitte)

Fraud signals data

60 billion interactions

Proprietary trust and fraud signals cited by Equifax

Q1 2026 revenue

$1.649 billion

Q1 2026, $37M above midpoint of February guidance

Adjusted EPS

$1.86

Q1 2026 adjusted diluted EPS

Quarterly dividend

$0.56 per share

Declared for payment on June 15, 2026

Dividend history

100+ years

Equifax cash dividends paid consecutively

CII ownership

3,820,844 shares (3.2%)

Schedule 13G/A filing citing 3.2% of 120,634,597 shares

Director equity award

1,253 shares at $175.62

Typical director RSU grant under long-term incentive plan

Previous Partnership Reports

3 past events · Latest: Feb 04

Same Type 3 events

1. Feb 04

   Partnership expansion

   24h Move

   +5.5%

   Expanded strategic partnership with Gen Digital to deepen data integration.

2. Jul 28

   BNPL study partnership

   24h Move

   +2.6%

   Partnership with Qlarifi to study BNPL impact on credit risk and fraud.

3. Aug 22

   Verification partnership

   24h Move

   +1.9%

   Strategic partnership with Workday to modernize income and employment verification.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

synthetic identity fraud, credit ghosting, first-party fraud, identity proofing

4 terms

synthetic identity fraud financial

"critical when synthetic identity fraud alone is expected to generate at least $23 billion"

Synthetic identity fraud is the creation of a fake person using a mix of real data (like a Social Security number) and fabricated details to open accounts, get loans, or make transactions. It matters to investors because it can lead to hidden loan losses, rising compliance and insurance costs, and damaged trust in financial firms — like a business being tricked by a convincing fake customer who never intends to pay, reducing profits and raising regulatory risk.

credit ghosting financial

"detect synthetic identity fraud, combat credit ghosting, and reduce first-party fraud"

When lenders or credit providers abruptly stop responding to applications, freeze or withdraw promised credit lines, or otherwise make borrowing unavailable without clear explanation. For investors, credit ghosting is a warning sign that lending standards are tightening or risk is rising; like a neighborhood shop suddenly closing its doors, it can slow consumer and business cash flow, hurt loan growth and bank profits, and tighten overall market liquidity.

first-party fraud financial

"combat credit ghosting, and reduce first-party fraud through real-time identity proofing"

First-party fraud occurs when a customer or account holder intentionally lies, forges information, or claims false losses to gain money or favorable treatment from a business — for example, faking income to get a loan or filing a bogus insurance claim. Investors care because it inflates losses, undermines revenue quality and loan performance, and raises costs for underwriting, collections and compliance; think of it as a borrower stealing from their own lender rather than an outside hacker.

identity proofing technical

"reduce first-party fraud through real-time identity proofing"

Identity proofing is the process businesses use to confirm someone is who they claim to be, often by checking documents, biometric data, or digital records—think of showing a passport and answering a few questions before getting access. For investors, strong identity proofing matters because it reduces the risk of fraud, regulatory penalties, and reputation damage, and it affects customer onboarding speed and ongoing compliance costs, all of which can influence a company's financial performance.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Organizations Extend Relationship to United States; Strengthen Power of Identity and Fraud Protection Offerings Globally

ATLANTA and LONDON, May 20, 2026 /PRNewswire/ -- Equifax® (NYSE: EFX), a global data, analytics, and technology company, and GBG (LSE: GBG), a global identity and location technology business, are expanding their partnership into the United States and strengthening the power of their identity and fraud protection offerings globally. As part of this expanded relationship, Equifax Identity and Fraud solutions will be integrated into GBG's adaptive identity platform, GBG Go. This will enable more businesses to leverage proprietary Equifax data to protect themselves from the rising cost of fraud – critical when synthetic identity fraud alone is expected to generate at least $23 billion in losses by 2030¹.

"Equifax and GBG have collaborated for nearly a decade and share a strong commitment to providing global organizations with the robust, data-driven defenses required to address digital and AI-based fraud," said Mark W. Begor, Equifax Chief Executive Officer. "Equifax maintains proprietary trust and fraud signals from more than 60 billion consumer interactions – powerful, unique data that differentiates our AI-driven identity and fraud solutions in the industry. The expanded partnership empowers even more businesses to benefit from a powerful combination of proprietary data and world-class identity and fraud technology."

By integrating Equifax Identity and Fraud solutions into GBG Go, GBG customers globally can take advantage of Equifax differentiated data to enrich identity resolution and harden fraud defenses. This unique data enables businesses to confidently recognize and onboard more genuine customers and makes it easier to detect synthetic identity fraud, combat credit ghosting, and reduce first-party fraud through real-time identity proofing.

Additionally, as part of the expanded partnership, Equifax will integrate GBG's data verification capabilities in the U.S. this year, with global use in 2027, helping Equifax more confidently verify addresses and locations in real time.

"The identity and fraud landscape is changing rapidly, and businesses need data-driven solutions that enable both trust and growth," said Dev Dhiman, Chief Executive Officer of GBG. "Together with Equifax, we're helping global organizations respond to increasingly sophisticated fraud while scaling confidently. We're already successfully leveraging Equifax proprietary data to power faster, more accurate identity verification in key markets across the globe – and this expansion allows us to bring those proven capabilities, together with robust fraud protection, to the U.S. market."

For more information about how unique, proprietary data assets from Equifax help organizations manage risk and explore new opportunities, while creating a better experience for consumers, visit Equifax.com. To learn more about GBG's identity verification and fraud prevention solutions, visit GBG.com.

¹Deloitte Center for Financial Services

ABOUT EQUIFAX INC.
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.

ABOUT GBG

GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere.

For over 30 years, we have combined global data with our innovative technology to make sure that genuine people everywhere can digitally prove who they are and where they live.

We provide mission-critical services that protect against digital crime, strengthens business resilience and drives responsible growth, at scale, across a diverse range of sectors. Today, our team of over 1,100 people serve more than 20,000 customers globally.

GBG is publicly traded on the London Stock Exchange and a constituent of the FTSE 250 index (LSE: GBG). Find out more at www.gbg.com and follow us on LinkedIn.

FOR MORE INFORMATION:
Stacy Kirk for Equifax
mediainquiries@equifax.com

Lauren James for GBG
Communications@gbg.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/equifax-and-gbg-expand-global-partnership-302776425.html

SOURCE Equifax Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Equifax (NYSE: EFX) announce about its partnership with GBG on May 20, 2026?

Equifax announced an expanded global partnership with GBG, extending their identity and fraud collaboration into the United States. According to Equifax, its Identity and Fraud solutions will be integrated into GBG's GBG Go platform to strengthen global fraud prevention and identity verification.

How will the Equifax and GBG partnership expansion affect identity and fraud solutions for businesses?

The expanded partnership enables businesses to use Equifax proprietary data through GBG Go for stronger identity resolution and fraud defenses. According to Equifax, this aims to help detect synthetic identity fraud, combat credit ghosting, and reduce first‑party fraud with real‑time identity proofing.

When will Equifax integrate GBG data verification capabilities in the U.S. and globally?

Equifax plans to integrate GBG's data verification capabilities in the United States in 2026, followed by global use in 2027. According to Equifax, this integration is intended to improve real‑time verification of addresses and locations across multiple markets.

What role does Equifax proprietary data play in the new GBG Go integration for EFX investors?

Equifax proprietary trust and fraud signals will enrich GBG Go's adaptive identity platform for customers worldwide. According to Equifax, data from more than 60 billion consumer interactions underpins its AI‑driven identity and fraud solutions, supporting more accurate customer recognition and onboarding.

How could the Equifax–GBG partnership address synthetic identity fraud risks by 2030?

The partnership focuses on combining Equifax data with GBG technology to tackle synthetic identity fraud. According to Equifax, this supports businesses facing growing fraud costs, with synthetic identity fraud alone expected to reach at least $23 billion in losses by 2030.

What benefits do GBG customers gain from integrating Equifax Identity and Fraud solutions?

GBG customers gain access to Equifax differentiated identity and fraud data within the GBG Go platform. According to Equifax, this can help organizations recognize genuine customers more confidently, improve onboarding, and harden fraud defenses across multiple geographies and digital channels.