GameSquare and Chartis Announce Strategic Data Partnership to Measure Brand and Creator Impact for User-Generated Content (UGC) Across Gaming
GameSquare and Chartis will combine analytics and in-game UGC capabilities to give brands deeper insight into gaming-driven engagement across platforms.
Rhea-AI Summary
GameSquare (GAME) announced a strategic data and business development partnership with Chartis to measure brand and creator impact for user-generated content gaming campaigns.
The collaboration links GameSquare’s Hatchet data and analytics platform with Chartis’ in-game UGC capabilities on Fortnite Creative and UEFN. The combined offering is designed to help brands understand how gaming activations influence engagement across streaming, social media and creator ecosystems, including Twitch, YouTube and TikTok.
The partners intend to deliver insights on content and brand uplift, creator and media impact, and trend intelligence, and to explore connecting Hatchet data with Chartis’ in-game analytics for a more comprehensive view of how gameplay, social conversation and creator activity correlate with engagement.
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Key Figures
- Monthly in-game impressions
- 100B+
- Chartis operated games and social media pages
- Social views
- 6B+
- Chartis operated games and social media pages
- Market share
- 95%
- Across top UGC experiences, according to Chartis
- Creator network
- 250+ creators
- Chartis creator network
Previous Partnership Reports
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Riot expanded use of GameSquare data, analytics, and creator intelligence tools
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Fortnite programs reported 20 million impressions and 45,000+ direct engagements
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
ugc technical
attribution technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
FRISCO, TX / ACCESS Newswire / September 22, 2026 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME), a next-generation media, entertainment, technology and digital native treasury company, today announced a strategic data and business development partnership with Chartis, one of the leading user-generated content (UGC) games media companies.
The partnership brings together Chartis' capabilities in building and operating in-game experiences on UGC gaming platforms like Fortnite with GameSquare's Hatchet data and analytics platform. Together, this creates an enhanced measurement offering designed to help brands better understand how gaming activations influence engagement across streaming, social media and creator ecosystems. Chartis works directly with game developers, brands and intellectual property holders on Fortnite Creative and UEFN experiences, while Hatchet provides extensive live-streaming and social content measurement across platforms including Twitch, YouTube and TikTok.
"Brands increasingly recognize gaming as an important part of culture and consumer engagement, but measurement and attribution remain critical to unlocking larger investments," said Justin Kenna, CEO of GameSquare. "By combining Chartis' ability to create compelling in-game experiences with Hatchet's data and creator intelligence, we believe we can give brands a much clearer understanding of what drives engagement, which creators amplify an activation, and how gaming campaigns translate into broader cultural impact. This partnership is another example of how GameSquare is using data and technology to strengthen our agency offering and create differentiated solutions for brands."
Through the partnership, GameSquare and Chartis intend to provide brands with deeper insights across several areas, including:
- Map and Content Uplift: Measuring how gaming experiences perform and trend post-launch, benchmarked against streaming activity, creator engagement and broader content trends.
- Brand Uplift: Measuring changes in online conversation, sentiment and reach surrounding brands integrated into gaming experiences.
- Creator and Media Impact: Identifying the creators, influencers and media channels that have the greatest impact on engagement and helping brands more effectively allocate creator marketing spend.
- Trend Intelligence: Identifying emerging content and creator trends that can help inform future UEFN experiences and marketing strategies.
The companies also expect to explore ways to connect Hatchet data with Chartis' existing technology and in-game analytics capabilities, creating a more comprehensive view of how social conversation and creator activity correlate with gameplay and engagement. The collaboration aims to blend one of the largest datasets in the UGC gaming landscape with one of the leading creator and social media data and analytics platforms.
"GameSquare and Hatchet add an important data layer to what we are already building for brands inside Fortnite Creative and UEFN," said Andrew Temkin, CBO of Chartis. "The ability to connect what is happening inside a branded gaming experience with creator activity, streaming viewership and social conversation gives our partners a more complete picture of performance. Together, we can move beyond simply creating great experiences and provide richer, measurable insights into what is actually driving engagement."
"UGC content lives on platforms across gaming, social media, and streaming - and each speaks to a different part of how audiences are engaging with that content," said Arkadiusz Mirecki, Head of Engineering at Chartis. "Our collaboration with GameSquare bridges the gap between these datasets to better follow the conversations about UGC experiences wherever they are."
About GameSquare Holdings, Inc.
GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.
To learn more, visit www.gamesquare.com.
About Chartis GG, Inc.
Chartis sits at the intersection of UGC and media, investing in breakout UGC games while operating a leading creator network that connects brands with next-generation audiences in authentic, high-impact ways. With 100B+ monthly in-game impressions and 6B+ social views, Chartis' operated games and social media pages turn attention into measurable scale. With
Forward-Looking Information
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Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
View the original press release on ACCESS Newswire
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What specific types of insights do GameSquare and Chartis plan to offer brands through this partnership?
The partnership is intended to provide insights in four main areas: Map and Content Uplift, tracking how gaming experiences perform and trend post-launch; Brand Uplift, measuring changes in online conversation, sentiment and reach around integrated brands; Creator and Media Impact, identifying which creators, influencers and channels drive the most engagement; and Trend Intelligence, spotting emerging content and creator trends to inform future UEFN experiences and marketing strategies.
Which platforms and environments are initially covered by the GameSquare–Chartis collaboration?
Chartis focuses on UGC gaming platforms such as Fortnite Creative and UEFN, working with game developers, brands and IP holders. Hatchet provides live-streaming and social content measurement across Twitch, YouTube and TikTok. The collaboration aims to connect in-game analytics from Chartis with Hatchet’s social and creator data to follow UGC-related engagement across these environments.
How do GameSquare and Chartis describe the added value of combining their datasets?
The companies state that linking Hatchet data with Chartis’ technology and in-game analytics can create a more comprehensive view of how social conversation and creator activity correlate with gameplay and engagement. Chartis executives say this bridges data from gaming, social and streaming platforms so brands can move beyond simply creating experiences to gaining measurable insight into what is actually driving engagement.