GoPro Named Official Camera of the 2025 Freeride World Tour, the World's Biggest Freeride Ski and Snowboard Competition

Rhea-AI Summary

GoPro (NASDAQ: GPRO) has been named the official camera partner for the 2025 Freeride World Tour, continuing their 12-year partnership with the premier ski and snowboard freeriding competition. The first three rounds have already generated over 60 million video views across all platforms.

More than 50 athletes will use helmet-mounted HERO13 Black cameras during the tour, which runs from January 17 to March 30, 2025, spanning six events across North America and Europe. The coverage features GoPro's premium HB-Series Ultra Wide Lens Mod, offering a 177° field of view—36% wider and 48% taller than standard lens shots—with 4K60 video resolution and enhanced HyperSmooth stabilization.

Positive

• 60M+ video views generated in first three rounds
• 12-year partnership continuation demonstrates strong brand position
• Integration of latest HERO13 Black technology showcases product capabilities

Negative

• None.

The World's Top Freeride Skiers and Snowboarders Compete Wearing GoPro Cameras to Deliver Thrilling POV and Action Content

SAN MATEO, Calif., Feb. 25, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced its continued partnership for the 2025 season with the Freeride World Tour by Peak Performance, the ultimate ski and snowboard freeriding competition. Known for showcasing some of the world's most thrilling freeride content, the first three rounds of the 2025 Freeride World Tour have already generated more than 60 million video views across all Freeride World Tour and GoPro channels. On every stop of the tour, more than 50 athletes will wear helmet-mounted HERO13 Black cameras to capture their runs, including Ross Tester's winning run at the Baqueria Beret Pro last month.

"We're excited to select GoPro as the official camera of the Freeride World Tour and to continue our partnership for the 12th consecutive year," said Nicolas Hale-Woods, Freeride World Tour's founder. "GoPro raises the bar for capturing immersive content, bringing Freeride World Tour viewers into the action from every tour stop."

The Freeride World Tour runs from January 17 – March 30, 2025, with six events scheduled across North America and Europe. Throughout the series, GoPro content will be broadcast live on the Freeride World Tour's social media channels, featured on the GoPro Snow YouTube channel and distributed through select third-party platforms.

"The Freeride World Tour is the ultimate proving ground for our products," said GoPro's founder and CEO, Nicholas Woodman. "We're excited to help fans experience freeriding from the athlete's perspective—sharing what it's like to feel the speed and the flow of a world-class skier or rider shredding the world's most challenging terrain."

When paired with HERO13 Black, GoPro's premium HB-Series Ultra Wide Lens Mod boosts the flagship camera's field of view (FOV) to 177°—36% wider and 48% taller than shots captured with its standard lens. It also maximizes HyperSmooth performance for unbreakable in-camera video stabilization with stunning 4K60 video resolution. With GoPro, skiers and riders can easily capture more in every shot with the highest level of video stabilization by simply attaching the lens and letting the camera adjust its setting accordingly.

Tune in to the GoPro Snow and Freeride World Tour channels for the most up-to-date Freeride World Tour news and GoPro content.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com. 

Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

About the Freeride World Tour
FWT Management SA is based in Verbier, Switzerland, and has been organizing premier sports events globally in mountain resorts since 1996. The company founded the Xtreme Verbier, an iconic event in freeride skiing and snowboarding and, in 2008, it turned this single competition into a prestigious series of worldwide events, called the Freeride World Tour (FWT). The company has since grown to include multiple competition series that fall under the FWT brand – including FWT Challenger, FWT Qualifier and FWT Junior – with events across all formats taking place in Europe, North America, South America and Oceania. Since December 2022, FWT is part of the International Ski and Snowboard Federation (FIS). Discover more at www.freerideworldtour.com

 

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SOURCE GoPro, Inc.

FAQ

How many video views has the 2025 Freeride World Tour generated with GoPro content?

The first three rounds of the 2025 Freeride World Tour have generated over 60 million video views across Freeride World Tour and GoPro channels.

What camera specifications are being used in the 2025 Freeride World Tour?

Athletes use HERO13 Black cameras with HB-Series Ultra Wide Lens Mod, offering 177° FOV and 4K60 video resolution with HyperSmooth stabilization.

How long has GoPro been partnering with the Freeride World Tour?

GoPro has been partnering with the Freeride World Tour for 12 consecutive years.

What is the duration and scope of the 2025 Freeride World Tour?

The tour runs from January 17 to March 30, 2025, featuring six events across North America and Europe.