GoPro's Diversified Camera Supply Chain Minimizes Tariff Impact

Rhea-AI Summary

GoPro (NASDAQ: GPRO) announced that its diversified supply chain strategy effectively minimizes the impact of U.S. tariffs on its operations. The company has proactively relocated its U.S.-bound camera production outside of China, resulting in no material effects on U.S. consumer pricing or gross margins from recent tariff announcements.

CFO and COO Brian McGee emphasized the company's ongoing efforts to optimize its supply chain for improved product delivery at lower costs. The company also announced it will release its Q4 and full-year 2024 financial results on February 6, 2025, followed by a conference call and webcast at 2:00 p.m. Pacific Time.

Positive

• Successfully mitigated tariff impact through supply chain diversification
• No material effect on U.S. consumer pricing from tariffs
• Gross margins protected from tariff impact

Negative

• None.

Insights

Supply Chain Analyst

GoPro's supply chain diversification strategy reveals sophisticated operational planning that extends beyond mere tariff avoidance. By preemptively relocating U.S.-bound production outside China, the company has created a resilient multi-source manufacturing network that offers several strategic advantages.

This move demonstrates three key strengths: First, it provides pricing power protection in the U.S. market, allowing GoPro to maintain competitive consumer price points without margin compression. Second, it creates operational flexibility that can help buffer against geopolitical risks and supply chain disruptions. Third, it positions GoPro ahead of competitors who may still be scrambling to adjust their manufacturing footprint in response to tariff pressures.

The timing of this announcement, just before Q4 earnings, appears strategically calculated to reassure investors about operational efficiency and cost management. The mention of "continuously evaluating and optimizing" suggests an ongoing commitment to supply chain enhancement rather than a one-time adjustment, indicating potential for further margin improvements through operational refinements.

While the immediate focus is on tariff mitigation, the broader implication is GoPro's evolution toward a more agile, geographically diversified operating model. This could prove particularly valuable given the increasing frequency of supply chain disruptions and shifting global trade dynamics.

SAN MATEO, Calif., Feb. 3, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced that its diversified supply chain mitigates the potential impact of U.S. tariffs. The company does not expect U.S. consumer pricing or gross margin to be materially affected by recent U.S. tariff announcements on in-bound goods to be sold in the U.S.

"Over the last few years, we proactively moved our U.S.-bound camera production outside of China, which has significantly reduced the impact of tariffs," said Brian McGee, CFO and COO of GoPro. "We are continuously evaluating and optimizing our supply chain to improve delivery of our products at lower cost."

GoPro will release its financial results for the fourth quarter and year ended December 31, 2024, after the market closes on Thursday, February 6, 2025. GoPro management will host a conference call and live webcast following the release at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the Company's financial results. A webcast link and management commentary will be posted on the "Events & Presentations" section of the Company's Investor Relations website at gopro.com prior to the start of the call.

About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com. 

Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include but are not limited to statements regarding Company expectations on the impact of U.S. tariffs on Company products which are imported into the United States, the impact of tariffs on gross margin, operating expenses and expectations for profitability. These statements involve risks and uncertainties, and actual events or results may differ materially. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements include the inability to achieve profitability if there are changes in tariff rates; the fact that an economic downturn or economic uncertainty in our key U.S. and international markets, inflation, and fluctuations in interest rates or currency exchange rates may adversely affect consumer discretionary spending and demand for our products; our reliance on third-party suppliers; the risk we fail to manage our operating expenses effectively; the fact that we rely on sales of our cameras, mounts and accessories for substantially all of our revenue, and any decrease in the sales or change in sales mix of these products could harm our business; the risk that we may not successfully manage product introductions, product transitions, product pricing and marketing; the effects of global conflicts and geopolitical issues and its effects on the United States and global economies and our business in particular; and other factors detailed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2023, which is on file with the Securities and Exchange Commission (SEC), and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended September 31, 2024. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. GoPro disclaims any obligation to update these forward-looking statements.

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SOURCE GoPro, Inc.

FAQ

How has GoPro (GPRO) addressed the U.S. tariff challenges in 2025?

GoPro has moved its U.S.-bound camera production outside of China, effectively minimizing the impact of U.S. tariffs on its operations and maintaining stable consumer pricing and gross margins.

Will GoPro (GPRO) increase prices due to new U.S. tariffs in 2025?

No, GoPro announced that U.S. consumer pricing will not be materially affected by recent U.S. tariff announcements due to its diversified supply chain strategy.

When will GoPro (GPRO) release its Q4 2024 financial results?

GoPro will release its Q4 and full-year 2024 financial results on February 6, 2025, after market close, followed by a conference call at 2:00 p.m. Pacific Time.

How will GoPro's (GPRO) gross margins be affected by 2025 tariffs?

GoPro announced that its gross margins will not be materially affected by the recent U.S. tariff announcements due to its proactive supply chain diversification.