ISG to Study Google Cloud Service Providers

Key Terms

agentic ai technical

Agentic AI refers to computer systems that can make their own decisions and take actions without needing someone to tell them what to do each time. It's like giving a robot a degree of independence to solve problems or achieve goals on its own, which matters because it could change how we work and interact with technology in everyday life.

multicloud technical

Multicloud is the practice of a company using cloud computing services from two or more different providers instead of relying on just one, like keeping money in several banks so you can use each bank’s strengths. For investors, it matters because it can lower operational risk, improve reliability and flexibility, and affect costs and growth prospects — all of which influence a company’s profitability and competitive position.

managed services financial

Managed services are when a business hires an outside provider to run and maintain a specific ongoing function—commonly IT, cybersecurity, networks, or back-office tasks—under a contract that includes monitoring, updates and problem resolution. For investors this matters because it creates predictable costs and recurring revenue for the provider while reducing operational risk and capital spending for the client, much like hiring a building superintendent to keep systems running so management can focus on growth.

customer experience (cx) technical

Customer experience (CX) is the overall impression and feelings a person has when interacting with a business or service, much like how a customer feels after visiting a store or using an app. It includes every touchpoint, from browsing to purchasing and support, shaping their satisfaction and loyalty. For investors, strong CX often indicates a company's ability to attract and retain customers, which can lead to long-term success.

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Upcoming ISG Provider Lens^® reports will evaluate providers enabling enterprises to advance AI, data and cloud modernization on Google Cloud

STAMFORD, Conn.--(BUSINESS WIRE)-- Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm, has launched a research study examining providers helping organizations adopt enterprise-scale agentic AI as the Google Cloud market moves beyond generative AI experimentation.

The study results will be published in a series of comprehensive ISG Provider Lens^® reports, called Google Cloud Partner Ecosystem, scheduled to be released in December 2026. The reports will cover companies offering Google Cloud consulting, migration, managed services, enterprise data infrastructure and agentic engineering services.

Enterprise buyers will be able to use insights from the reports to evaluate their current vendor relationships, identify potential new engagements and compare available offerings. ISG advisors will use the research to guide clients through increasingly complex transformation and platform investment decisions.

The Google Cloud partner ecosystem is entering a decisive phase as the market progresses from generative AI experimentation to enterprise-scale deployment of agentic AI. Organizations are increasingly pursuing AI-enabled cloud modernization while strengthening governance, security and compliance across complex environments. They seek providers that can support AI, data and multicloud initiatives while delivering scalable, industry-focused transformation. Service providers are helping clients translate AI innovation into business outcomes through advisory, implementation and managed services.

“Enterprises increasingly want AI initiatives that produce tangible business value within broader cloud and data modernization programs,” said Heiko Henkes, director and principal analyst at ISG. “Google Cloud partners are becoming essential to organizations expanding AI adoption, providing specialized cloud expertise, data capabilities and industry-focused solutions.”

ISG has distributed surveys to more than 110 Google Cloud service providers. Working in collaboration with ISG’s global advisors, the research team will produce four quadrants representing the Google Cloud services typical enterprises are buying, based on ISG’s experience working with its clients. The four quadrants are:

• Google Cloud Professional Services (Consulting and Migration), evaluating providers that help enterprises translate business objectives into cloud, data and AI transformation roadmaps while modernizing applications, data foundations and operating models.
• Google Cloud Managed Services, assessing providers that operate, optimize and continuously improve Google Cloud environments, including cloud-native, data and AI workloads, in hybrid and multicloud environments.
• Google Cloud Enterprise Data Infrastructure Services, covering providers that design, build, modernize and manage secure and scalable data ecosystems in hybrid, multicloud and sovereign environments.
• Google Agentic Engineering Services, evaluating providers that design, integrate and operate agentic AI systems using Google Cloud technologies to support enterprise workflows and business processes.

Geographically focused reports from the study will cover the global Google Cloud market and examine products and services available in Asia Pacific, Brazil, Europe and the U.S. ISG analysts Sonam Chawla and Maharshi Pandya (Asia Pacific), Adriana Frantz (Brazil), Shubham Kumar (Europe) and Dr. Tapati B and Sameen Siddique (U.S.) will serve as authors of the reports.

A list of identified providers and vendors and further details on the study are available in this digital brochure. Companies not listed as Google Cloud service providers can contact ISG and ask to be included in the study.

All 2026 ISG Provider Lens evaluations feature expanded customer experience (CX) data capturing real-world enterprise feedback on specific provider services and solutions, based on ISG’s continuous CX research.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260713103287/en/

Press Contacts:

Laura Hupprich, ISG
+1 203-517-3132
laura.hupprich@isg-one.com

Erik Arvidson, Matter Communications for ISG
+1 978-518-4542
isg@matternow.com

Source: Information Services Group, Inc.