William Hill and Inspired Extend Long-Term Partnership with Enhanced Virtual Sports Experience Through Expanded Retail Rollout
Rhea-AI Summary
Inspired Entertainment (NASDAQ: INSE) has expanded its long-term partnership with William Hill, enhancing Virtual Sports offerings across William Hill's 1,300+ UK betting shops. The upgraded service includes new and improved events in their broadcast networks, particularly for horse and greyhound racing.
The expansion features a new third channel dedicated to Virtual Racing and will add approximately 300 new Virtual Sports events daily. The enhancement includes newly refreshed 2D content and advanced titles like V-Play Horses Chase and V-Play U.S. Horses, building upon their 20+ year relationship.
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News Market Reaction
On the day this news was published, INSE gained 4.76%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
NEW YORK, July 17, 2025 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the expansion of its long-term partnership with William Hill, the iconic sports betting and gaming brand with over 1,300 betting shops across the United Kingdom, and a principal brand within evoke plc (LSE: EVOK).
As part of the contract extension, Inspired will deliver a comprehensive upgrade to William Hill’s Virtual Sports offering across its UK retail estate. This rollout includes the integration of all-new and upgraded events into William Hill’s broadcast networks, significantly enhancing the customer experience for both horse and greyhound racing. Additionally, a new third channel dedicated entirely to Virtual Racing will be introduced, providing continuous action and increased variety to bettors.
The upgrades will add approximately 300 new Virtual Sports events daily, offering more entertainment and betting opportunities for retail customers than ever before.
“Inspired’s enhanced Virtual Sports products will offer William Hill customers an unparalleled experience, featuring newly refreshed 2D content and state-of-the-art titles like V-Play Horses Chase and V-Play U.S. Horses,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “This next chapter in our 20+ year relationship with William Hill underlines our shared commitment to innovation, quality, and customer satisfaction in the UK retail betting space.”
“We’re always looking for new ways to elevate the customer experience in our shops, and this enhanced Virtual offering is a significant step forward. Working with Inspired, we’re excited to bring even more variety, energy and quality to our overall retail product range, helping us to engage customers up and down the country. It’s a great example of how we’re continuing to invest in innovation to meet the evolving expectations of our players,” said Jon Sanders, Head of Retail Gaming at William Hill.
The extension further solidifies Inspired’s role as a key strategic partner across Gaming, Interactive, and Virtual Sports, and positions both companies for continued success and growth in the evolving UK retail betting market.
About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.
Additional information can be found at www.inseinc.com.
Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.
Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 20232, and in subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at www.sec.gov and on Inspired’s website at www.inseinc.com.
Contact:
For Investors
IR@inseinc.com
+1 646 277-1285
For Press and Sales
inspiredsales@inseinc.com
FAQ
What is the new partnership between William Hill and Inspired Entertainment (NASDAQ: INSE)?
How many new Virtual Sports events will be added to William Hill's daily offerings through INSE's partnership?
How many William Hill betting shops will feature Inspired Entertainment's Virtual Sports?
What new features are included in Inspired Entertainment's Virtual Sports upgrade for William Hill?
How long has Inspired Entertainment been partnering with William Hill?
