Jeffs’ Brands: KeepZone AI Expands its Homeland Security Portfolio with Entry into Representation Agreement for RT LTA Systems’sAdvanced Aerostat Systems

Rhea-AI Summary

Jeffs' Brands (Nasdaq: JFBR) said its subsidiary KeepZone AI entered a representation agreement with RT LTA Systems to promote and facilitate sales of RT’s SkyStar aerostat systems in defined territories for an initial term of six months. SkyStar aerostats are described as compact, rapidly deployable ISR and communications platforms that have logged more than 7 million operational hours supporting military and security users worldwide. KeepZone will integrate RT’s elevated persistent surveillance with its existing homeland security offerings, including exclusive distribution agreements for Scanary’s AI-radar threat detection and Zorronet’s autonomous Unmanned Robotic Control Room, as part of Jeffs’ Brands’ expansion into the homeland security sector.

Positive

• Representation agreement signed to promote SkyStar aerostats
• SkyStar systems have more than 7 million operational hours
• KeepZone expands portfolio with exclusive distribution partnerships

Negative

• Agreement limited to defined territories
• Initial term is only six months, limiting near-term certainty

Key Figures

Agreement term 6 months Initial term of representation agreement for RT’s aerostat systems

Operational hours more than 7 million Cumulative operational hours of SkyStar aerostat systems worldwide

Market Reality Check

$0.0153 Last Close

Volume Volume 418,681 is well below the 20-day average of 4,031,076 ahead of this announcement. low

Technical Shares at 0.8356 are trading below the 200-day MA of 7.26, reflecting a longer-term downtrend.

Peers on Argus

Peers in Internet Retail show mixed moves, with names like JWEL up 8.88% and others such as WBUY and YJ down. This points to stock-specific rather than sector-wide drivers for JFBR.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 31	Uplisting initiative	Positive	+9.5%	Fort Technology board approved pursuing Nasdaq Capital Market uplisting.
Dec 26	Stake sale	Positive	-15.2%	Announced sale of part of Fort stake implying up to CAD $20M valuation.
Dec 24	Scanary details	Positive	+2.0%	Detailed exclusive Scanary distribution and $1.0M investment structure.
Dec 23	Corporate rebranding	Positive	-1.9%	Rebranding toward homeland security and tech, with new leadership and deals.
Dec 17	AI pilot results	Positive	-7.3%	Reported successful live pilot of checkpoint-free AI weapon screening system.

Pattern Detected

Recent strategic and partnership news has generally been positive in tone but produced mixed price reactions, with several positive headlines followed by negative next-day moves.

Recent Company History

Over the past months, Jeffs’ Brands reported multiple strategic steps, including a planned Nasdaq uplisting for Fort Technology, a partial Fort share sale, and a major corporate rebranding toward homeland security and advanced technologies. KeepZone AI has been central, with exclusive Scanary and Zorronet agreements and a live AI-based screening pilot. Today’s AI-focused aerostat representation agreement extends this pivot, adding aerial ISR capabilities to the existing ground-based AI portfolio.

Market Pulse Summary

This announcement extends Jeffs’ Brands’ pivot into AI-enabled homeland security by adding representation of RT’s advanced aerostat systems for ISR and communications. It complements earlier Scanary and Zorronet agreements, positioning KeepZone as an integrator of aerial and ground-based technologies. Investors may watch for concrete deployment wins, revenue contribution from these partnerships, and how the company balances this new focus with its legacy e-commerce operations.

Key Terms

aerostat technical

"designer, developer, and manufacturer of the SkyStar™ family of aerostats."

A tethered balloon or blimp filled with a lighter-than-air gas that stays anchored to the ground to carry cameras, sensors or antennas for surveillance, communications or weather monitoring—think of a slow-moving satellite on a string. Investors care because aerostats are sold, leased and maintained under government and commercial contracts, creating revenue streams, regulatory hurdles and operational risks (weather, flight rules, insurance) that affect company earnings and project timelines.

intelligence, surveillance, and reconnaissance technical

"aerostat family of combat-proven, compact and mobile intelligence, surveillance, and reconnaissance"

Intelligence, surveillance, and reconnaissance (ISR) is the collection and analysis of information—using satellites, aircraft, drones, sensors, or data systems—to monitor people, places, or events and turn raw observations into actionable knowledge. For investors, ISR matters because it drives spending on specialized hardware, software, and services that support defense, security, and analytics; think of it as a company’s “watchtower and detective” capability that can create steady contracts, recurring revenue, or competitive advantage in technology and government markets.

isr technical

"performing persistent ISR, border and coastal security, target acquisition"

ISR stands for socially responsible investing (from the French phrase Investissement Socialement Responsable) and means choosing stocks, bonds or funds based on environmental, social and governance criteria in addition to financial return. Like picking a brand that matches your values, ISR matters to investors because it helps align portfolios with personal or institutional priorities, can reduce exposure to companies with regulatory or reputational risks, and can influence demand and valuation for firms deemed more sustainable.

internet of things (iot) technical

"integrates sensors, cameras, drones, internet of things (IoT) devices, and robotics"

The internet of things (IoT) describes a network of everyday objects—such as appliances, vehicles, and devices—that are connected to the internet and can share data automatically. This connectivity enables these objects to function more efficiently and provides valuable insights for businesses and consumers alike. For investors, IoT represents a growing area of technological innovation with the potential to transform industries and create new market opportunities.

AI-generated analysis. Not financial advice.

Tel Aviv, Israel, Jan. 05, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, today announced that its wholly owned subsidiary, KeepZone AI Inc., (“KeepZone”), has entered into a representation agreement (the “Agreement”) with RT LTA Systems Ltd. (“RT”), an Israeli designer, developer, and manufacturer of the SkyStar™ family of aerostats.

Under the Agreement, KeepZone will promote and facilitate sales of RT’s advanced aerostat systems in defined territories for an initial term of six months. RT’s SkyStar^TM aerostat family of combat-proven, compact and mobile intelligence, surveillance, and reconnaissance (“ISR”) and communications systems are based on lighter-than-air platforms. All models feature compact, rapid deployable, cost-effective and robust modules designed to operate continuously, in harsh field conditions, in day, night and adverse weather condition. The Skystar^TM systems are operationally deployed worldwide and have accumulated more than 7 million operational hours supporting military and security users performing persistent ISR, border and coastal security, target acquisition, perimeter security, VIP protection, law enforcement and public safety, search and rescue and emergency response missions.

This partnership further expands KeepZone’s growing homeland security portfolio, which includes exclusive distribution agreements for Scanary Ltd.’s frictionless AI-radar threat detection systems and Zorronet Ltd.’s innovative Unmanned Robotic Control Room – an AI-based autonomous Security Operations Center that integrates sensors, cameras, drones, internet of things (IoT) devices, and robotics for real-time monitoring and threat response with minimal human intervention.

“We are thrilled to add RT’s combat-proven aerostat technology to our offerings,” said Alon Dayan, Chief Executive Officer of KeepZone. “By integrating elevated persistent aerial surveillance with our ground-based AI-driven solutions – including Zorronet’s autonomous control room and Scanary’s concealed-threat detection – we believe KeepZone is building truly comprehensive, multi-layered security ecosystems capable of addressing the full spectrum of modern threats in high-risk environments.”

Jeffs’ Brands plans to continue its strategic expansion into the high-growth homeland security sector, positioning KeepZone as a key integrator of cutting-edge AI-enhanced and aerial technologies for critical infrastructure protection and other advanced security solutions.

About Jeffs’ Brands

Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.

For more information on Jeffs’ Brands visit https://jeffsbrands.com.

About RT LTA Systems Ltd.

RT LTA Systems Ltd. is a global leader in the design and manufacture of advanced aerostat solutions for various applications including intelligence, surveillance, reconnaissance (ISR) and communications. Reaching altitudes of up to 20,000 feet, its SkyStar™ and SkyGuard systems are combat-proven, cost-effective and easily deployable, supporting military and security missions worldwide. With nearly 30 years of combat-proven experience and over 7 million operational hours, RT delivers turnkey systems with full logistical, training and maintenance support. Headquartered in Israel, RT also operates a U.S. subsidiary in Texas.

For more information on RT LTA Systems Ltd.  visit:  www.rt.co.il

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of KeepZone’s representation agreement with RT, its belief that the representation agreement with RT will expand and enhance KeepZone’s security solutions portfolio, KeepZone’s positioning as an integrator of AI-enabled security technologies, and the Company’s strategic expansion into the homeland security sector. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com

FAQ

What did Jeffs' Brands (JFBR) announce on January 5, 2026 about KeepZone AI?

KeepZone AI entered a representation agreement with RT LTA Systems to promote SkyStar aerostats in defined territories for an initial term of six months.

What are RT SkyStar aerostat systems and how many operational hours have they accumulated?

SkyStar aerostats are compact, rapidly deployable ISR and communications platforms that have accumulated more than 7 million operational hours.

How does the RT agreement fit into KeepZone AI’s security offerings under JFBR?

The agreement adds elevated persistent aerial surveillance to KeepZone’s ground-based AI solutions, alongside exclusive deals for Scanary and Zorronet products.

Does the KeepZone–RT agreement include exclusive worldwide rights for JFBR?

No, the agreement covers promotion and sales in defined territories for an initial term of six months.

Will the SkyStar deal immediately change JFBR financial guidance for 2026?

No financial terms or guidance changes were disclosed in the announcement.

Where is RT LTA Systems based and what is the SkyStar platform used for?

RT LTA Systems is an Israeli developer of SkyStar aerostats, used for persistent ISR, border security, communications, and emergency response missions.