LPL Financial Welcomes Five Star Wealth Planning

Rhea-AI Summary

LPL Financial (Nasdaq: LPLA) announced that financial advisor Tasha Coleman, CFP, founder of Five Star Wealth Planning, joined LPL’s broker-dealer and RIA platforms on March 31, 2026. The practice reports approximately $185 million in advisory, brokerage and retirement plan assets and moved from Osaic.

The Minnesota-based team cited LPL’s technology, AI capabilities and cybersecurity protections as reasons for the transition and will continue serving multigenerational families with personalized planning.

Positive

• Adds approximately $185 million in client assets
• Strengthens LPL’s advisor base with an experienced 20+ year advisor and three-team members

Negative

• None.

Key Figures

Five Star AUM: $185 million Advisor experience: Over 20 years Advisor count: Over 32,000 advisors +4 more

7 metrics

Five Star AUM $185 million Advisory, brokerage and retirement plan assets reported by Five Star Wealth Planning

Advisor experience Over 20 years Industry experience of advisor Tasha Coleman

Advisor count Over 32,000 advisors Financial advisors supported by LPL Financial

Institutional clients Approximately 1,200 institutions Wealth management practices of financial institutions supported by LPL

Total assets $2.4 trillion Brokerage and advisory assets serviced and custodied by LPL

End investors Approximately 8 million Americans Individuals served through LPL’s platform

Asset date reference End of year 2025 Date reference for Five Star Wealth Planning asset approximation

Market Reality Check

Price: $300.23 Vol: Volume 1,002,218 vs. 20-d...

normal vol

$300.23 Last Close

Volume Volume 1,002,218 vs. 20-day average 1,026,442 (relative volume 0.98x) shows typical trading activity. normal

Technical Shares at $300.23 are trading below the 200-day MA of $352.32, and about 25.61% under the 52-week high.

Peers on Argus

LPLA is up 1.1% while key peers show mixed moves: TW -0.6%, FUTU -1.68%, EVR 0.8...

1 Up

LPLA is up 1.1% while key peers show mixed moves: TW -0.6%, FUTU -1.68%, EVR 0.8%, HLI 0.87%, SF 0.9%. Momentum scanner flags only one peer (XP, up 7.5%), supporting a stock-specific read on this advisor-recruitment news.

Historical Context

5 past events · Latest: Mar 24 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 24	Advisor team addition	Positive	-0.0%	Gibson Financial Group joined Linsco by LPL with ~$180M in assets.
Mar 19	Monthly metrics update	Positive	+2.7%	Reported $2.4308T assets with solid MoM and YoY growth metrics.
Mar 17	Advisor team addition	Positive	+3.4%	Consilium Wealth joined LPL platform with ~$250M in client assets.
Mar 12	Advisor team addition	Positive	-4.4%	Legacy Ridge Private Wealth joined LPL Strategic Wealth with ~$600M.
Mar 04	Leadership promotions	Positive	+1.9%	Two executives promoted to managing director roles, joining Operating Committee.

Pattern Detected

Recent advisor-welcome announcements have produced mixed reactions, with both gains and declines, suggesting idiosyncratic trading around these growth headlines.

Recent Company History

Over March 2026, LPL has repeatedly highlighted growth and platform strength: multiple advisor team additions with assets ranging from $180 million to $600 million, a February activity update showing assets of $2.4308 trillion, and internal leadership promotions. Price reactions have varied, with some advisor-recruitment releases leading to moves above 3% and others modestly negative. Today’s addition of Five Star Wealth Planning, with about $185 million in assets, fits this ongoing narrative of advisor network expansion and asset growth.

Market Pulse Summary

This announcement adds another advisory team to LPL’s expanding network, with Five Star Wealth Plann...

Analysis

This announcement adds another advisory team to LPL’s expanding network, with Five Star Wealth Planning bringing about $185 million in client assets and over 20 years of advisory experience. It reinforces a broader March 2026 pattern of recruiting sizable practices and building on LPL’s $2.4 trillion asset base. Investors may monitor the pace of similar additions, asset retention, and how technology and cybersecurity offerings continue to attract advisors relative to peers.

Key Terms

cfp®, registered investment advisor (ria), broker-dealer, cybersecurity, +2 more

6 terms

cfp® financial

"financial advisor Tasha Coleman, CFP®, founder of Five Star Wealth Planning"

A CFP® is a certified financial planner designation granted to professionals who have met standardized education, experience and ethical requirements for giving personal financial advice. Think of a CFP® as a licensed architect for your money: they design long-term plans for saving, investing, taxes and retirement and are trained to act in a client’s best interest. For investors, a CFP® signals a higher level of competence and accountability when choosing someone to manage or advise on their finances.

registered investment advisor (ria) regulatory

"joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform"

A registered investment advisor (RIA) is a person or firm legally registered with regulators to provide investment advice and manage client portfolios for a fee. RIAs must put clients’ interests ahead of their own — a legal duty that helps reduce undisclosed conflicts, like a mechanic who must recommend only necessary repairs. Investors pay attention because an RIA’s fee model and duty of loyalty influence costs, trust, and how investment choices are made.

broker-dealer regulatory

"has joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform"

A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.

cybersecurity technical

"technology, AI advancement and cybersecurity protections"

Cybersecurity involves protecting computers, networks, and digital information from theft, damage, or unauthorized access. It is essential for safeguarding sensitive data and maintaining trust in digital systems, which matters to investors because strong cybersecurity reduces the risk of costly breaches and disruptions that can impact a company’s performance and reputation. Think of it as locking and safeguarding valuable information much like securing a safe to prevent theft.

finra regulatory

"Member FINRA/SIPC. Five Star Wealth Planning and LPL Financial are separate entities."

FINRA is the U.S. self‑regulatory organization that oversees brokerage firms and individual brokers, setting and enforcing rules to protect investors and keep markets orderly. Think of it as a referee and rulebook keeper for the broker industry: it licenses brokers, monitors their behavior, enforces standards, and runs complaint and arbitration systems, so investors can check records and have a path to resolve disputes.

sipc regulatory

"Member FINRA/SIPC. Five Star Wealth Planning and LPL Financial are separate entities."

The Securities Investor Protection Corporation (SIPC) is a nonprofit organization that helps customers recover cash and securities if a registered brokerage firm fails and assets are missing. Think of it like an insurance backstop for your brokerage account—it can replace missing holdings up to legal limits but does not protect against losses from market movements or bad investment choices.

AI-generated analysis. Not financial advice.

SAN DIEGO, March 31, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that financial advisor Tasha Coleman, CFP®, founder of Five Star Wealth Planning, has joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform. They report serving approximately $185 million in advisory, brokerage and retirement plan assets* and join LPL from Osaic.

Based in Minnesota, Coleman brings over 20 years of industry experience, supporting individuals and families preparing for retirement and guiding them through complex wealth transfer planning. She describes her approach as deeply relational and education driven. Every client receives a customized financial plan reflecting their personal comfort level, goals and long-term retirement vision.

“At its core, this transition isn’t about platforms — it’s about people,” said Coleman. “For more than 20 years, I’ve had the privilege of walking alongside families through retirement, life transitions and generational planning. Clients often tell us we feel like a boutique firm with big firm resources, and this move reinforces that — preserving the relationships they value while strengthening the infrastructure behind them.”

Why Five Star Wealth Planning Chose LPL

The Five Star Wealth Planning team — which also includes Andrew Bjorklund, Roberta Porter and Raelyn Segre — selected LPL for its technology, AI advancement and cybersecurity protections.

“I chose LPL because their technology is far superior to any other firm we evaluated,” said Coleman. “With AI evolving faster than ever, it was essential to align my clients with a firm that not only invests in innovation but does so with the advisor-client relationship at the center. Additionally, LPL’s commitment to cybersecurity coverage gives me complete confidence that my clients’ futures are protected.”

“Our practice has always been built on community — from Forest Lake to the Twin Cities and beyond,” Coleman added. “This transition allows us to continue serving multigenerational families while staying deeply rooted where it all began.”

Scott Posner, managing director of business development at LPL, said, “We are happy to welcome the Five Star Wealth Planning team to LPL. Tasha’s commitment to educating clients, guiding families through major life transitions and delivering deeply personalized planning reflects the best of our advisor community. The team’s dedication to long-term relationships aligns with LPL’s mission to empower advisors with the freedom, technology and comprehensive resources they need to serve their clients with excellence. We look forward to supporting Tasha and her team as they continue to grow.”

Related

Advisors, learn how LPL Financial can help take your business to the next level.

About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately $2.4 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment adviser and broker-dealer. Member FINRA/SIPC. Five Star Wealth Planning and LPL Financial are separate entities.

*Value approximated based on asset and holding details provided to LPL from end of year, 2025.

Media Contact: 
Media.relations@LPLFinancial.com 

Tracking #1080422

FAQ

Who joined LPL Financial (LPLA) on March 31, 2026?

Tasha Coleman, CFP, founder of Five Star Wealth Planning, joined LPL Financial on March 31, 2026. According to LPL, Coleman and her team moved from Osaic and bring approximately $185 million in advisory, brokerage and retirement plan assets to LPL’s platforms.

How much in assets did Five Star Wealth Planning bring to LPL (LPLA)?

Five Star Wealth Planning brought approximately $185 million in client assets to LPL. According to LPL, that figure reflects advisory, brokerage and retirement plan assets reported to LPL as of year-end 2025.

Why did Five Star Wealth Planning choose LPL Financial (LPLA)?

They selected LPL for superior technology, advancing AI capabilities and cybersecurity protections. According to LPL, the team emphasized technology and security as central to preserving advisor-client relationships while scaling operations.

What services will the Five Star Wealth Planning team provide after joining LPL (LPLA)?

The team will continue personalized retirement and wealth transfer planning for multigenerational families. According to LPL, Coleman’s practice will use LPL’s broker-dealer and RIA platforms to deliver customized financial plans and advisory services.

From which firm did Five Star Wealth Planning transition to LPL (LPLA)?

Five Star Wealth Planning transitioned from Osaic to LPL Financial. According to LPL, the move involved migration of Coleman and her team onto LPL’s broker-dealer and Registered Investment Advisor platforms.

How does this addition align with LPL Financial’s (LPLA) overall scale?

The addition complements LPL’s large advisor network without materially shifting firm-wide assets. According to LPL, the firm supports over 32,000 advisors and custodying about $2.4 trillion in brokerage and advisory assets.