Marriott International and Hawkins Way Capital Announce Five Signed Agreements to Launch Series by Marriott™ in the United States
Marriott International (NYSE:MAR) has announced signed agreements with Hawkins Way Capital to convert five FOUND Hotels properties to the Series by Marriott™ brand across key U.S. markets. The properties are located in Miami, Santa Monica, San Francisco, Chicago, and San Diego.
This marks the official U.S. debut of Series by Marriott™, the company's newest collection brand launched in May 2025. The properties will maintain their FOUND Hotels brand identity while joining the Marriott Bonvoy® loyalty program. The conversions are expected to complete over the next year, with the properties being operated by FCL Management.
This expansion follows Series by Marriott's founding deal with Concept Hospitality in India, which includes 84 open properties and 31 pipeline deals, totaling approximately 8,000 rooms.
Marriott International (NYSE:MAR) ha annunciato accordi firmati con Hawkins Way Capital per convertire cinque proprietà FOUND Hotels nel marchio Series by Marriott™ in mercati chiave degli Stati Uniti. Le proprietà si trovano a Miami, Santa Monica, San Francisco, Chicago e San Diego.
Questo segna il debutto ufficiale negli Stati Uniti di Series by Marriott™, la nuova collezione dell'azienda lanciata a maggio 2025. Le proprietà manterranno l'identità del marchio FOUND Hotels pur entrando nel programma di fidelità Marriott Bonvoy®. Le conversioni dovrebbero essere completate nel corso del prossimo anno, con le proprietà gestite da FCL Management.
Questo ampliamento segue l'accordo fondante di Series by Marriott con Concept Hospitality in India, che comprende 84 proprietà aperte e 31 accordi in pipeline, per un totale di circa 8.000 camere.
Marriott International (NYSE:MAR) ha anunciado acuerdos firmados con Hawkins Way Capital para convertir cinco propiedades FOUND Hotels a la marca Series by Marriott™ en mercados clave de Estados Unidos. Las propiedades están ubicadas en Miami, Santa Mónica, San Francisco, Chicago y San Diego.
Esto marca el debut oficial de Series by Marriott™ en Estados Unidos, la nueva colección de la compañía lanzada en mayo de 2025. Las propiedades mantendrán la identidad de la marca FOUND Hotels mientras se unen al programa de fidelidad Marriott Bonvoy®. Se espera que las conversiones se completen durante el próximo año, y las propiedades serán gestionadas por FCL Management.
Este crecimiento sigue al acuerdo fundacional de Series by Marriott con Concept Hospitality en India, que incluye 84 propiedades abiertas y 31 acuerdos en cartera, para un total de aproximadamente 8.000 habitaciones.
Marriott International (NYSE:MAR)가 Hawkins Way Capital와 5개의 FOUND Hotels를 미국의 주요 시장에서 Series by Marriott™ 브랜드로 전환하는 계약을 체결했다고 발표했습니다. 이들 호텔은 마이애미, 산타모니카, 샌프란시스코, 시카고, 샌디에이고에 위치해 있습니다.
이로써 2025년 5월에 출시된 회사의 최신 컬렉션 브랜드인 Series by Marriott™의 미국 공식 데뷔를 알리게 됩니다. 이들 숙소는 FOUND Hotels 브랜드 아이덴티티를 유지하는 한편 Marriott Bonvoy® 로열티 프로그램에 합류합니다. 전환은 앞으로 1년 내에 완료될 예정이며, 해당 숙소들은 FCL Management가 운영합니다.
이 확장은 인도에서 Concept Hospitality와의 창립 계약에 따른 Series by Marriott의 확장으로, 84개 오픈 속성과 31개 파이프라인 거래를 포함하며 총 약 8,000개 객실에 이릅니다.
Marriott International (NYSE:MAR) a annoncé des accords signés avec Hawkins Way Capital pour convertir cinq propriétés FOUND Hotels dans la marque Series by Marriott™ sur des marchés clés américains. Les propriétés se trouvent à Miami, Santa Monica, San Francisco, Chicago et San Diego.
Cela marque les débuts officiels de Series by Marriott™ aux États-Unis, la nouvelle collection de la société lancée en mai 2025. Les propriétés conserveront l'identité de la marque FOUND Hotels tout en rejoignant le programme de fidélité Marriott Bonvoy®. Les transformations devraient être achevées au cours de l'année prochaine, les propriétés étant gérées par FCL Management.
Cette expansion fait suite à l'accord fondateur de Series by Marriott avec Concept Hospitality en Inde, qui comprend 84 propriétés ouvertes et 31 accords en pipeline, totalisant environ 8 000 chambres.
Marriott International (NYSE:MAR) hat bekannt gegeben, dass Hawkins Way Capital unterzeichnete Vereinbarungen getroffen hat, fünf FOUND Hotels-Objekte in die Marke Series by Marriott™ in wichtigen US‑Märkten zu überführen. Die Immobilien befinden sich in Miami, Santa Monica, San Francisco, Chicago und San Diego.
Dies markiert das offizielle US‑Debüt von Series by Marriott™, der neuesten Kollektion der Gesellschaft, die im Mai 2025 eingeführt wurde. Die Objekte behalten die Identität der Marke FOUND Hotels bei, treten aber dem Loyalitätsprogramm Marriott Bonvoy® bei. Die Umwandlungen sollen im nächsten Jahr abgeschlossen sein, und die Objekte werden von FCL Management betrieben.
Diese Expansion folgt dem Gründungsvertrag von Series by Marriott mit Concept Hospitality in Indien, der 84 geöffnete Properties und 31 Pipeline-Deals umfasst, insgesamt rund 8.000 Zimmer.
Marriott International (NYSE:MAR) أعلنت عن توقيع اتفاقيات مع Hawkins Way Capital لتحويل خمس ممتلكات FOUND Hotels إلى العلامة Series by Marriott™ عبر أسواق رئيسية في الولايات المتحدة. وتقع الممتلكات في ميامي، سانتا مونيكا، سان فرانسيسكو، شيكاغو، وسان دييغو.
هذا يمثل debut الولايات المتحدة الرسمي لـ Series by Marriott™، أحدث مجموعة من الشركة أُطلقت في مايو 2025. ستحتفظ الممتلكات بهوية علامة FOUND Hotels مع الانضمام إلى برنامج الولاء Marriott Bonvoy®. من المتوقع أن تكتمل التحويلات خلال العام القادم، وتُدار الممتلكات من قبل FCL Management.
هذا التوسع يأتي بعد اتفاق تأسيسي لـ Series by Marriott مع Concept Hospitality في الهند، الذي يشمل 84 فندقاً مفتوحاً و31 صفقة في خط الأنابيب، بإجمالي يقارب 8,000 غرفة.
Marriott International (NYSE:MAR) 宣布与 Hawkins Way Capital 签署协议，将五家 FOUND Hotels 酒店转换为 Series by Marriott™ 品牌，覆盖美国的重点市场。这些酒店位于 迈阿密、圣塔莫尼卡、旧金山、芝加哥和圣地亚哥。
这标志着 Series by Marriott™ 在美国的正式首秀，是公司于 2025 年 5 月推出的最新收藏系列。酒店将保持 FOUND Hotels 品牌身份，同时加入 Marriott Bonvoy® 忠诚计划。预计在未来一年内完成转换，酒店由 FCL Management 运营。
此次扩张紧随 Series by Marriott 与印度 Concept Hospitality 的创始协议，该协议包含 84 家已开业酒店与 31 笃示交易，总房间数约为 8,000 间。
- Strategic expansion into 5 key U.S. urban and coastal markets
- Properties will gain access to Marriott's global revenue and demand generation platforms
- Integration with Marriott Bonvoy loyalty program enhances value proposition
- Preserves existing brand identity while leveraging Marriott's infrastructure
- None.
Insights
Marriott's Series brand launch with 5 FOUND Hotels conversions signals strategic growth in collection segment, leveraging existing properties for faster expansion.
Marriott International is making a strategic move by launching its newest collection brand, Series by Marriott, through conversion agreements with Hawkins Way Capital for five existing FOUND Hotels in premium urban markets (Miami, Santa Monica, San Francisco, Chicago, and San Diego). This represents a calculated approach to brand expansion without the capital intensity of new builds.
The Series by Marriott brand fills an important market gap for Marriott in the upscale collection segment, where competitors like Hyatt and Hilton have been gaining traction. By focusing on conversions rather than ground-up development, Marriott accelerates market penetration while property owners gain access to Marriott's powerful distribution channels and Marriott Bonvoy loyalty program.
This development follows Marriott's founding deal with Concept Hospitality in India, which brought 84 open properties and 31 pipeline deals into the Series portfolio. The conversion strategy allows Marriott to maintain its growth trajectory in a challenging development environment where new construction faces headwinds from elevated construction costs and interest rates.
For Hawkins Way Capital, the agreement provides a valuable brand affiliation while preserving the existing FOUND Hotels identity, effectively creating a "brand within a brand" structure that balances local character with global distribution power. This model addresses the growing consumer preference for unique, locally-relevant accommodations while delivering the consistency and loyalty benefits that drive booking decisions.
Strategic Agreements Mark the Debut of Marriott's Newest Collection Brand in Key Urban and Coastal Markets Across the
Developed by Hawkins Way Capital and operated by FCL Management, the five properties currently operate under the FOUND Hotels brand and are expected to join the Series by Marriott™ brand portfolio over the course of the next year.
Announced in May 2025, Series by Marriott™ is the company's newest collection brand, designed to deliver a personalized experience that reflects the distinct character of each destination. Guests can expect reliable accommodations complete with all the essentials, providing the comfort they need to unwind and immerse themselves in the surrounding location.
"The launch of Series by Marriott in
"Our collaboration with Marriott is an exciting catalyst for Hawkins Way Capital and its FCL Management affiliate as we bolster our hospitality platform nationwide," said Ross Walker, Managing Partner, Hawkins Way Capital. "By aligning FOUND Hotels with Series by Marriott, we're preserving the brand's unique identity while leveraging Marriott's global reach and valued loyalty system. Together, we're fostering a model for approachable, local, lifestyle hotels that meet the needs of today's traveler in the country's most sought-after areas."
The independent FOUND Hotels brand perfectly embodies the spirit of Series by Marriott™, with design-led, select service hotels, catering to travelers eager to experience the world's most central locations. Upon affiliating with the Series by Marriott™ brand, the hotels will join the company's award-winning travel program, Marriott Bonvoy®, while retaining the FOUND Hotels brand identity.
Hotels that are expected to join the Series by Marriott™ brand portfolio include:
- FOUND
Miami Beach - FOUND
Chicago, IL - FOUND San Francisco Nob Hill, CA
- FOUND
Santa Monica, CA - FOUND
San Diego, CA
These signed agreements follow Marriott's announcement of Series by Marriott's founding deal with Concept Hospitality Private Limited in
To learn more about Series by Marriott™, click here.
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in
Marriott encourages investors, the media, and others interested in the company to review and subscribe to the information Marriott posts on its investor relations website at www.marriott.com/investor or Marriott's news center website at www.marriottnewscenter.com, which may be material. The contents of these websites are not incorporated by reference into this press release or any report or document Marriott files with the
ABOUT HAWKINS WAY CAPITAL
Hawkins Way Capital is a fully vertically integrated real estate company with
ABOUT FCL MANAGEMENT
FCL Management is an operator of high performing assets in select markets across the
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SOURCE Marriott International, Inc.
FAQ
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