Marriott International Celebrates 50 Years as A Hospitality Leader in Europe, Middle East & Africa

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Marriott International (MAR) celebrates 50 years of presence in Europe, Middle East & Africa (EMEA), marking the anniversary of its Amsterdam Marriott Hotel, the company's first property outside North America. From a single hotel in 1975, Marriott has expanded to over 1,300 properties across 29 brands in 80 countries throughout the EMEA region.

The Amsterdam property, which opened with 396 rooms as the city's largest hotel, hosted a celebratory event attended by Chairman David Marriott and EMEA President Satya Anand. The company highlighted significant milestones across the region, including its first properties in various key markets such as Saudi Arabia (1980), Africa (1981), and London (1985).

As of Q1 2025, Marriott's EMEA pipeline includes 583 hotels with over 100,000 rooms, demonstrating continued growth momentum in the region.

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From one hotel in Amsterdam in 1975, to a portfolio of 1,300 properties in 80 countries and territories in 2025

AMSTERDAM, May 27, 2025 /PRNewswire/ -- Marriott International, Inc. today celebrates the 50^th anniversary of the Amsterdam Marriott Hotel, the company's first hotel in Europe and outside of North America.

From a single Marriott Hotel in 1975, the company has grown tremendously in the Europe, Middle East and Africa (EMEA) region over the past 50 years. Today, Marriott has over 1,300 properties, 29 distinct brands, and a presence in 80 countries and territories across the region.

Opened by J.W. Marriott, Jr., the company's then Chief Executive Officer who now serves as Chairman Emeritus, the Amsterdam Marriott Hotel debuted in Europe, boasting an unparalleled city center location. At the time of its construction, it was the city's largest hotel with 396 rooms.

Throughout its 50 years of operation, the hotel has remained true to its core values. With a blend of classic hospitality, strategic innovation, and a dedicated, close-knit team, the hotel has continued to be a reliable presence in an ever-changing city. Dozens of staff have remained with the hotel over the decades, some for 45 years, and the hotel has produced many future leaders for the company.

In a celebration of heritage and progress, the hotel marked its milestone anniversary with an event themed "A Journey Through Time." The evening brought together the past, present, and future, as over 150 guests—including former and current associates—gathered to honor the hotel's legacy with David Marriott, Chairman of the Board at Marriott International, and Satya Anand, President of Marriott International, EMEA in attendance. 

"Fifty years ago, my dad attended the opening of this beautiful property, marking a historic milestone for Marriott, as we expanded beyond North America for the first time since our founding in 1927," said David Marriott, Chairman of the Board, Marriott International. ""It is an honor for me to be present as we celebrate this milestone anniversary, and I'm so proud of the team for their enduring commitment to service excellence."

Fueled by the success of the Amsterdam Marriott Hotel, Marriott rapidly expanded its portfolio across the region, first in Europe and then across the Middle East & Africa. The last five decades have seen many firsts for Marriott in EMEA, including:

• 1975: Brand debut and opening of Amsterdam Marriott Hotel, Marriott's first hotel in Europe and outside of North America.
• 1980: Opening of Riyadh Marriott Hotel in Saudi Arabia, Marriott's first hotel in the Middle East.
• 1981: Opening of Cairo Marriott, Marriott's first hotel in Africa.
• 1985: Opening of London Marriott Hotel Grosvenor Square, Marriott's first hotel in London.
• 1993: Opening of JW Marriott Hotel Dubai, Marriott's first hotel in Dubai.
• 1998: Opening of Hamburg Marriott Hotel, Marriott's first hotel in Germany.
• 2014: Brand debut and opening of Moxy Milan, the first Moxy Hotel to open in the world.
• 2016: Opening of Kigali Marriott Hotel in Rwanda, Marriott's first hotel in sub-Saharan Africa.
• 2023: Brand debut and opening of Four Points Flex by Sheraton Bursa Nilüfer in Türkiye.
• 2024: Opening and brand debut in Europe of Fairfield by Marriott Copenhagen Nordhavn.

Satya Anand, President of Marriott International EMEA, noted: "Our growth across the region all started 50 years ago with the opening of Amsterdam Marriott Hotel, our first flagship hotel in Europe. We now have a fantastic portfolio of over 1,300 hotels, resorts, residences and lodges in 80 countries and territories across EMEA, stretching from Tromsø in Norway to Cape Town in South Africa. We look forward to continuing to build our presence across the region, offering our guests and members even more travel experiences and accommodation options for every trip purpose."

As of Q1 2025, Marriott's pipeline for the EMEA region grew to 583 hotels, representing over 100,000 rooms. 

ABOUT MARRIOTT INTERNATIONAL

Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,500 properties across more than 30 leading brands in 144 countries and territories. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy^®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

Marriott encourages investors, the media, and others interested in the company to review and subscribe to the information Marriott posts on its investor relations website at www.marriott.com/investor or Marriott's news center website at www.marriottnewscenter.com, which may be material. The contents of these websites are not incorporated by reference into this press release or any report or document Marriott files with the U.S. Securities and Exchange Commission, and any references to the websites are intended to be inactive textual references only.

NOTE ON FORWARD-LOOKING STATEMENTS

This press release contains "forward-looking statements" within the meaning of United States federal securities laws, including statements related to portfolio growth; growth opportunities and prospects; our development pipeline; and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our U.S. Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise.

 

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SOURCE Marriott International, Inc.

FAQ

How many properties does Marriott International (MAR) operate in EMEA as of 2025?

As of 2025, Marriott International operates over 1,300 properties across 29 distinct brands in 80 countries and territories throughout the EMEA region.

When did Marriott International (MAR) open its first hotel in Europe?

Marriott International opened its first European hotel, the Amsterdam Marriott Hotel, in 1975, marking its first property outside North America.

What is Marriott's (MAR) current development pipeline in EMEA?

As of Q1 2025, Marriott's pipeline in the EMEA region consists of 583 hotels, representing over 100,000 rooms.

When did Marriott International (MAR) enter the Middle East market?

Marriott International entered the Middle East market in 1980 with the opening of the Riyadh Marriott Hotel in Saudi Arabia.

How many countries does Marriott International (MAR) operate in across EMEA?

Marriott International operates in 80 countries and territories across the Europe, Middle East and Africa (EMEA) region.