ServiceNow and SENAI-SP Launch Statewide AI Skills Program to Power Brazil’s Digital Future

Academic partnership delivers hands-on AI platform training, certifications, and job readiness support to prepare Brazilians for high-demand tech careers

SÃO PAULO--(BUSINESS WIRE)-- Today, at the annual ServiceNow São Paulo Summit, ServiceNow (NYSE: NOW), the AI platform for business transformation, and SENAI-SP, Latin America’s largest technical education institution, announced a statewide training and certification program designed to equip Brazilians with the skills needed to succeed in an AI-driven world.

Launching as part of ServiceNow University, the program will combine localized content and instructor-led courses with practical labs and real-world case studies. Students will gain technical skills in AI, digital workflow automation, and low-code/no-code development, along with certification pathways and job readiness support to help connect learning directly to employment opportunities.

“This partnership is more than an educational initiative, it is a catalyst for Brazil’s digital future,” said Federico Grosso, group vice president of Latin America at ServiceNow. “By combining scale, technology, and employability, we’re training and preparing Brazilians to thrive in the rapidly evolving digital economy. These skills are critical to our growing ecosystem of customers and partners who rely on ServiceNow to drive innovation and productivity.”

The initiative aims to train hundreds of learners in 2025 alone, contributing to ServiceNow University’s global goal of upskilling 3 million people by 2027. It naturally aligns with Brazil’s National Digital Transformation Strategy and SENAI’s mission to strengthen industrial competitiveness through innovation and technical education.

The program is fully localized, providing Portuguese-language training and content for learners, tailored to the region’s job market. SENAI-SP, which serves 1 million learners annually, will leverage its extensive network and credibility in local communities to ensure broad access, especially for youth apprentices, jobseekers, and career-switchers. Building on a successful pilot program with a certification completion rate of over 70% and strong graduate employability, the initiative is generating growing interest across SENAI-SP units and is set to serve as a model for broader expansion in Latin America.

“Preparing professionals for the challenges of the digital economy requires foresight and strong industry ties,” said Emerson Costa Santos, Director of the SENAI-SP Information Technology Unit. “By integrating ServiceNow’s AI Platform into our training ecosystem, we are giving students a competitive edge aligned with Industry 4.0.”

Availability

The program is expected to be available later this year. For more information, please visit the ServiceNow University website here or the SENAI-SP website here.

About ServiceNow

ServiceNow (NYSE: NOW) is putting AI to work for people. We move at the speed of innovation to help customers transform organizations across industries, with a trusted, human-centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit https://www.servicenow.com/br/

About SENAI-SP

SENAI-SP has the mission to support competitiveness of São Paulo industry, by means of vocational education and training, technology, innovation and industrial entrepreneurship actions. With more than 80 years of experience, SENAI-SP carries out more than 1 million registrations each year, offering programs that range from initial vocational education and training to postgraduate education. It operates 90 vocational training units across the state of São Paulo, in addition to 78 mobile schools that deliver customized solutions directly to industry.

The institution also stands out for its innovation and technology services, developing research, development, and innovation (R&D&I) projects, as well as programs focused on enhancing companies’ productivity and competitiveness. In the field of entrepreneurship, SENAI-SP is committed to supporting the creation of the new industry, promoting startup acceleration programs, open innovation, intrapreneurship, and fostering an innovation-driven culture, serving industries of all sizes and sectors.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250821016358/en/

Press Contacts:

Edelman Brazil for ServiceNow

servicenowbrazil@edelman.com

Gabrielle Nascimento, SENAI-SP

Gabrielle.silva@sp.senai.br

Source: ServiceNow