Ollie's Launches hOLLIEday Caring Feeding America® Campaign

Rhea-AI Summary

Ollie's Bargain Outlet (NASDAQ: OLLI) announced a holiday hOLLIEday Caring campaign with Feeding America running Dec 7–Dec 24, 2025, inviting customers to round up purchases at the register to support local food banks. This marks the sixth consecutive year of the partnership; Ollie's says it has raised and distributed over $4 million to communities where its stores operate. The program aims to provide meals during a period of rising food insecurity and higher living costs.

The company emphasizes community support and convenient customer giving to help food banks meet increased holiday demand.

Key Figures

Funds raised to date over $4 million Six years of Feeding America partnership

Campaign duration December 7–24 2025 hOLLIEday Caring round-up window

Consecutive years 6 years Ollie’s partnership with Feeding America

Food rescued more than 4 billion pounds Feeding America network over the past year

Market Reality Check

$118.15 Last Close

Volume Volume 754,172 is slightly below 20-day average 794,185 (relative volume 0.95). normal

Technical Trading below 200-day MA of $121.03 with current price at $118.15.

Peers on Argus

Peers show mixed moves: DG up 8.24%, PSMT, TBBB, DLTR modestly positive, while BJ is down 1.05%. No clear, unified sector trend around OLLI’s modest -0.19% move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Nov 25	Earnings date notice	Neutral	+2.2%	Announced Q3 FY2025 earnings release date and conference call details.
Aug 28	Earnings results	Positive	+0.6%	Reported strong Q2 results with higher sales, EPS, and raised FY2025 guidance.
Aug 14	Earnings date notice	Neutral	-2.5%	Set Q2 FY2025 earnings release date and investor conference call schedule.
Aug 06	Consumer survey	Positive	+1.7%	Released survey of 20,000 loyalty members showing strong bargain-hunting engagement.
Jul 17	Store milestone	Positive	+3.6%	Celebrated opening of 600th store and expansion into 34th state with job creation.

Pattern Detected

Operational and brand-building news (store milestones, consumer surveys, earnings results) have typically coincided with modest positive price reactions.

Recent Company History

Over the past six months, OLLI has highlighted growth and engagement, including its 600th store opening in its 34th state and a consumer survey showing strong bargain-hunting loyalty. Strong Q2 FY2025 results featured 17.5% net sales growth and raised guidance. Earnings date announcements have had mixed, generally modest price impacts. Against this backdrop, today’s hOLLIEday Caring campaign continues a pattern of community- and brand-focused news supporting OLLI’s value-driven identity.

Market Pulse Summary

This announcement highlights OLLI’s ongoing hOLLIEday Caring partnership with Feeding America, giving customers the option to round up purchases and adding to over $4 million previously raised. It reinforces the company’s value and community-focused brand alongside recent growth milestones and strong Q2 results. Investors may monitor upcoming earnings on December 9, 2025, insider activity trends, and execution against raised fiscal 2025 guidance for a fuller picture.

AI-generated analysis. Not financial advice.

Register Round-Up Initiative Helps Brings More to the Table for Families Facing Hunger

HARRISBURG, Pa., Dec. 5, 2025 /PRNewswire/ -- Ollie's Bargain Outlet, America's fastest growing retailer of brand name closeout merchandise and excess inventory, is announcing a special holiday partnership with Feeding America®. The campaign will give customers the opportunity to "round-up" their sale to help fight hunger in America from December 7^th through December 24^th. This is the sixth consecutive year that Ollie's has partnered with Feeding America® to raise funds to combat hunger and over $4 million dollars has been raised and distributed in the communities where Ollie's stores are located.

The program offers shoppers an easy and convenient way to give back to those in need at a time when they need it most. Food insecurity impacts millions of Americans each year, and the rising cost of living has only inflated the problem. The holidays can be a particularly challenging period for those in need and the food banks that support them. This is a time when families are forced to choose between food and other necessity items, food banks face rising demand, and families nationwide are turning to the Feeding America network of partner food banks to help make ends meet.

"At Ollie's, caring for our associates, customers, and the communities in which they live in is a core value. Our hOLLIEday Caring campaign encourages shoppers to turn spare change into meaningful support that puts food on the table for neighbors and creates the kind of real change and hope families need right now," said Tom Kuypers, Senior Vice President of Marketing at Ollie's.

As families navigate rising costs for food, housing, and health care, food banks are experiencing increased pressure from the growing number of people experiencing food insecurity. Over the past year, the Feeding America network has rescued more than 4 billion pounds of wholesome food to support communities nationwide.

"We are grateful for partners like Ollie's who help make our work possible," said Elizabeth Pettengill, Interim Vice President of Corporate Partners at Feeding America. "Every round up at the register supports local food banks in communities across the country, helping to ensure families can bring meals home during the holidays and beyond." 

About Ollie's

Ollie's is a leading off-price retailer of brand name household products. Since our founding in 1982, our mission has been to sell Good Stuff Cheap®. We do this through a flexible buying model that focuses on closeout merchandise and excess inventory from suppliers and manufacturers around the world. Our stores offer Real Brands! Real Bargains!® in a treasure hunt environment at prices up to 70% below traditional retailers. As of August 2, 2025, we operated 613 stores in 34 states and growing! For more information, visit www.ollies.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ollies-launches-hollieday-caring-feeding-america-campaign-302633654.html

SOURCE Ollie's Bargain Outlet Holdings, Inc.

FAQ

What are the dates for Ollie's hOLLIEday Caring campaign (OLLI) in 2025?

The campaign runs from December 7, 2025 through December 24, 2025.

How much has Ollie's (OLLI) raised for Feeding America through its partnership?

Ollie's reports it has raised and distributed over $4 million in communities with Ollie's stores.

How does the Ollie's (OLLI) round-up program work at checkout?

Customers are offered the option to round up their sale at the register to donate the spare change to local Feeding America partner food banks.

Which organization benefits from Ollie's (OLLI) hOLLIEday Caring campaign?

The campaign supports Feeding America and its network of local partner food banks.

What is the stated purpose of Ollie's (OLLI) holiday giving program?

Ollie's says the program is to help address rising food insecurity and provide meals for families during the holidays.

Will funds from Ollie's (OLLI) round-up donations stay local?

Ollie's states that round-up donations are raised and distributed in the communities where its stores are located to support local food banks.