United Parks Stock Price, News & Analysis

United Parks & Resorts (NYSE: PRKS) reported its Q1 2025 financial results, showing mixed performance. Attendance decreased by 1.7% to 3.4 million guests, while total revenue declined 3.5% to $286.9 million. The company posted a net loss of $16.1 million, higher than the previous year's loss. Key metrics included a decrease in admission per capita by 4.2% to $46.04, while in-park spending increased 1.1% to a record $38.58. The results were impacted by Easter and Spring Break shifting to Q2. However, April 2025 showed promising growth with attendance up 8.1%. The company continues expansion with new attractions across parks, including SeaWorld San Diego's Jewels of the Sea and SeaWorld Orlando's Expedition Odyssey. Management maintains optimistic outlook for 2025, expecting new records in revenue and Adjusted EBITDA with 75% of historical attendance opportunity still ahead.

SeaWorld (PRKS) has launched "Happy, Happy SeaWorld!" - an animated music video in collaboration with Pinkfong and Baby Shark to celebrate the latter's 10th anniversary. The educational video, which debuts on YouTube with later releases on major streaming platforms, features Pinkfong and Baby Shark as veterinarians caring for marine animals at SeaWorld parks, highlighting the company's conservation efforts.

The initiative includes Baby Shark-themed experiences across all three SeaWorld parks, featuring live character meet & greets, adventure shows, and themed activities. The celebration tour began at SeaWorld San Diego in April, moving to Orlando in June and Texas in September. A national sweepstakes running through November 2, 2025, offers fans chances to win merchandise and park tickets.

Busch Gardens Williamsburg is set to unveil The Big Bad Wolf: The Wolf's Revenge, North America's longest family inverted coaster, on May 23, 2025. The attraction features over 2,500 feet of track with speeds up to 40 miles per hour, designed for families with a minimum height requirement of 42 inches with supervision or 48 inches without.

The launch coincides with the park's 50th Anniversary Celebration starting May 16, where Members get exclusive early access to the ride from May 16-18. The celebration includes special events like a lookback presentation, 1970s music, fireworks, and promotional offers including 75-cent beer and $19.75 commemorative t-shirts. Visitors born in May 1975 receive free admission on May 16.

United Parks & Resorts (NYSE: PRKS) has scheduled its first quarter 2025 financial results announcement for Monday, May 12, 2025. The company will release its earnings report before the market opens, followed by a live conference call and webcast at 9 a.m. Eastern Time.

Investors and stakeholders can access both the financial results and the conference call through the company's website at www.UnitedParksInvestors.com. For those unable to join the live event, multiple replay options are available:

• Website replay: Available under "Events & Presentations" tab from 12 p.m. ET on May 12
• Phone replay: Accessible from 12 p.m. ET on May 12 until 11:59 p.m. ET on May 19
• Dial-in numbers: U.S. (877) 344-7529, Canada (855) 669-9658, International (412) 317-0088
• Conference code: 9862031

Busch Gardens Tampa Bay announces a transformative $40 million investment under new Park President Jeff Davis. The expansion includes the new Wild Oasis at Jungala opening May 2025, featuring kid-friendly adventures, animal encounters, and interactive play zones.

Key improvements include new animal habitats for capybaras, giant anteaters, squirrel monkeys, and meerkats, plus enhanced facilities for existing residents. The culinary experience is being elevated under Executive Chef Lavon Smith with the new Treetop Kitchen and expanded Food & Wine Festival.

The investment extends to Adventure Island water park with the new Castaway Falls interactive splash area. The park continues its streak of major additions, following Iron Gwazi (2022), Serengeti Flyer (2023), and Phoenix Rising (2024). Annual Pass Members will get early access to Wild Oasis and exclusive benefits starting at $15.75 monthly.

United Parks & Resorts has announced a nationwide summer hiring event from May 5-9, 2025, aiming to fill over 5,000 positions across its seven park brands including SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island and Aquatica.

The company is recruiting for seasonal, part-time and full-time roles across multiple departments including Lifeguards, Ride Operations, Food & Beverage, Retail, Guest Services, Park Quality, Ride Technician, and Entertainment. Positions are available in California, Texas, Florida, Pennsylvania and Virginia.

Employee benefits include free park admission, complimentary and discounted tickets for friends and family, in-park discounts, employee referral bonuses, and exclusive ambassador events. CEO Marc Swanson highlighted the company's upcoming summer attractions and their mission to inspire guests while protecting animals and wildlife.

SeaWorld Parks announces its annual Waves of Honor program for Military Appreciation Month, offering free one-day admission to U.S. military veterans and up to three guests. Veterans can register through May 11 and visit by July 6, 2025, while active-duty military members continue receiving year-round complimentary admission.

The program, celebrating over 20 years of military support, has provided free park access to more than 10 million military members and their families. CEO Marc Swanson emphasizes the company's gratitude towards military service members through this initiative.

Registration for eligible veterans and retirees is available at WavesofHonor.com. Active-duty military, drilling reservists, and National Guardsmen can claim one complimentary admission annually for themselves and three dependents. Additional military discounts are available year-round through MWR and ITT offices on military bases.

Busch Gardens parks announces free one-day admission for U.S. military veterans and up to three guests during Military Appreciation Month. Veterans must register by May 11, 2025, and visit by July 6, 2025, to claim this offer. The initiative is part of United Parks & Resorts' Waves of Honor program, which has provided park access to over 10 million military members and their families over 20 years.

Active-duty military personnel, including activated reservists and National Guard members, continue to receive year-round complimentary admission for themselves and up to three dependents. The program requires valid military ID for active service members and their dependents. Additional military discounts are available through MWR and ITT offices on U.S. military bases and the Waves of Honor website.

SeaWorld Orlando has announced the opening of Expedition Odyssey, a groundbreaking Arctic adventure attraction, on May 1, 2025. This first-of-its-kind indoor experience combines cutting-edge ride technology with real-world footage of Arctic wildlife.

The attraction features a next-generation ride system with unprecedented motion range, custom-shot Arctic footage, and real animal encounters. With a height requirement of 39 inches, it's designed for all ages and includes face-to-face experiences with Arctic animals like beluga whales, seals, and walruses.

Notably, the attraction will showcase Uki, an orphaned Pacific walrus calf rescued in Alaska who arrived at SeaWorld Orlando last September. The park is currently offering a Spring Spectacular Sale on Annual Passes, which include exclusive early access to Expedition Odyssey, unlimited visits, free parking, guest passes, and discounts on food, merchandise, and special events.