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Adds Premium Footwear Overshoe Portfolio to Growing Global Portfolio of Safety Brands
ELGIN, Ill.--(BUSINESS WIRE)--
SureWerx, a leading global manufacturer of safety, tool & equipment products, announced today that it has acquired NEOS Overshoe from Rocky Brands Inc. (NASDAQ: RCKY). Terms were not disclosed.
(Graphic: Business Wire)
Since 1993, NEOS Overshoe has been designing and manufacturing premium overshoes built to protect workers and consumers alike from the elements. With its original focus on the consumer and outdoor enthusiast markets, the brand has evolved over the past 15 years to become the leader in overshoe protection in the industrial and professional markets. Today multiple models are available to service workers across a broad spectrum of industries. These include versions featuring integrated ice cleats to minimize slips and falls during winter use, and non-spiked versions, offering 100% protection for your footwear of choice from wet, muddy, snow and icy conditions.
SureWerx CEO, Chris Baby, shared that “Adding NEOS Overshoe to our ever growing, world-class portfolio of SureWerx brands moves us another step toward our goal of becoming the global leader in Safety and Productivity. The recent acquisitions of the Due North, K1, Avenger Work Boots, Nautilus Safety Footwear and MEGAComfort brands, along with our existing Pioneer/Ranpro PU boot program will now be complemented by another power brand helping to build out our complete safety footwear offering.”
“As with the recent MEGAComfort acquisition, we see tremendous opportunities to leverage the NEOS Overshoe brand across our broad spectrum of distributors and end users alike. Offering a full range of premium overshoes enhances our one-stop shop foot protection program and further strengthens our position as a leader in that market,” stated FSI President, Aaron Atkinson. “We are thrilled to be adding this highly respected brand to our growing footwear portfolio. One year ago SureWerx was not in safety footwear at all, but today, through acquisition and aggressive growth strategies, we are becoming a serious provider of foot protection products with more to come.”
About SureWerx: Co-headquartered in Vancouver, British Columbia, and Elgin, Illinois, SureWerx is a leading global supplier of professional safety products, tools, and equipment. SureWerx markets its products in:
Canada: under the JET, Strongarm, ITC, STARTECH, Pioneer, Ranpro, PeakWorks, Sellstrom, Jackson Safety, Due North, K1, MEGAComfort, NEOS Overshoe brands.
United States: under the American Forge & Foundry, Pioneer, PeakWorks, Sellstrom, Jackson Safety, ADA Solutions, Due North, K1, Avenger Work Boots, Nautilus Safety Footwear, MEGAComfort and NEOS brands.
Europe: under the Jackson Safety, Sellstrom, Balder, Due North, and K1 brands.
SureWerx offers unparalleled access to its brands through its partner distributor network servicing the industrial, construction, safety, utilities, automotive aftermarket, healthcare, and food production markets globally.
since its inception in 1932, rocky brands, inc. (nasdaq: rcky) has grown into a global enterprise with distribution to more than 70 countries. the global headquarters, located in the scenic small town of nelsonville, oh employs about 400 local residents, with more than 2,800 employees worldwide, including an office in los angeles, ca and an international sales force and facilities in canada, china, puerto rico and the dominican republic. at rocky brands, inc., we design, develop, manufacture and market premium quality footwear and apparel. we are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. we market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to rocky brands, inc. the rocky brands family of brands includes rocky®, georgia boot®, durango®, lehigh outfitters® and creative recreation®. our vision is to become a global leader in the ap
