Yerbaé Joins TikTok Shop to Accelerate Growth and Expand Digital Reach
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based functional beverage company set to merge with Safety Shot Inc. (Nasdaq: SHOT), has announced its launch on TikTok Shop. This strategic move aims to enhance direct-to-consumer reach and boost sales through the platform's e-commerce capabilities.
The company plans to leverage TikTok's massive user base through partnerships with content creators, viral trends, and influencer-driven campaigns. Yerbaé's zero-sugar, zero-calorie beverages, powered by yerba mate, target health-conscious consumers. This digital expansion initiative is expected to benefit the combined company following the completion of the proposed merger with Safety Shot.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), un'azienda di bevande funzionali a base vegetale pronta a fondersi con Safety Shot Inc. (Nasdaq: SHOT), ha annunciato il lancio su TikTok Shop. Questa mossa strategica mira a migliorare il contatto diretto con i consumatori e aumentare le vendite sfruttando le potenzialità di e-commerce della piattaforma.
L'azienda intende sfruttare la vasta base di utenti di TikTok attraverso collaborazioni con creatori di contenuti, tendenze virali e campagne guidate da influencer. Le bevande di Yerbaé, prive di zuccheri e calorie e a base di yerba mate, sono pensate per consumatori attenti alla salute. Questa iniziativa di espansione digitale dovrebbe portare benefici alla società combinata dopo il completamento della fusione proposta con Safety Shot.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), una empresa de bebidas funcionales a base de plantas que está a punto de fusionarse con Safety Shot Inc. (Nasdaq: SHOT), ha anunciado su lanzamiento en TikTok Shop. Esta estrategia busca mejorar el alcance directo al consumidor y aumentar las ventas mediante las capacidades de comercio electrónico de la plataforma.
La compañía planea aprovechar la gran base de usuarios de TikTok mediante asociaciones con creadores de contenido, tendencias virales y campañas impulsadas por influencers. Las bebidas de Yerbaé, sin azúcar ni calorías y elaboradas con yerba mate, están dirigidas a consumidores preocupados por la salud. Se espera que esta expansión digital beneficie a la empresa combinada tras la finalización de la fusión propuesta con Safety Shot.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF)는 Safety Shot Inc. (Nasdaq: SHOT)와의 합병을 앞둔 식물성 기능성 음료 회사로, TikTok Shop 출시를 발표했습니다. 이번 전략적 조치는 플랫폼의 전자상거래 기능을 활용해 소비자 직접 접근을 강화하고 판매를 증대하는 데 목적이 있습니다.
회사는 콘텐츠 크리에이터와의 협업, 바이럴 트렌드, 인플루언서 주도 캠페인을 통해 TikTok의 방대한 사용자 기반을 활용할 계획입니다. Yerbaé의 설탕과 칼로리가 없는 예르바 마테 음료는 건강을 중시하는 소비자를 대상으로 합니다. 이번 디지털 확장 이니셔티브는 Safety Shot과의 합병 완료 후 통합 회사에 긍정적인 효과를 가져올 것으로 기대됩니다.
Yerbaé Brands Corp. (TSX-V : YERB.U ; OTCQX : YERBF), une entreprise de boissons fonctionnelles à base de plantes en voie de fusion avec Safety Shot Inc. (Nasdaq : SHOT), a annoncé son lancement sur TikTok Shop. Cette démarche stratégique vise à renforcer le contact direct avec les consommateurs et à augmenter les ventes grâce aux capacités e-commerce de la plateforme.
L'entreprise prévoit de tirer parti de la vaste base d'utilisateurs de TikTok via des partenariats avec des créateurs de contenu, des tendances virales et des campagnes menées par des influenceurs. Les boissons de Yerbaé, sans sucre ni calories et à base de yerba mate, ciblent les consommateurs soucieux de leur santé. Cette initiative d'expansion digitale devrait profiter à la société fusionnée après la finalisation de la fusion proposée avec Safety Shot.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), ein Unternehmen für pflanzenbasierte funktionale Getränke, das mit Safety Shot Inc. (Nasdaq: SHOT) fusionieren wird, hat seinen Start auf TikTok Shop bekannt gegeben. Dieser strategische Schritt zielt darauf ab, die direkte Kundenansprache zu verbessern und den Verkauf über die E-Commerce-Funktionen der Plattform zu steigern.
Das Unternehmen plant, die enorme Nutzerbasis von TikTok durch Partnerschaften mit Content-Erstellern, virale Trends und influencer-gesteuerte Kampagnen zu nutzen. Yerbaés zucker- und kalorienfreie Getränke auf Yerba-Mate-Basis richten sich an gesundheitsbewusste Verbraucher. Diese digitale Expansion soll dem fusionierten Unternehmen nach Abschluss der geplanten Fusion mit Safety Shot zugutekommen.
- Entry into TikTok Shop provides access to a massive, engaged audience for direct sales
- Strategic partnerships with content creators and influencers can boost brand awareness
- Digital-first growth strategy enables data-driven marketing and real-time consumer insights
- Platform integration aligns with targeting younger, health-conscious consumers
- Success depends on effective execution of influencer partnerships and content strategy
- Highly competitive beverage industry environment
- ROI from TikTok Shop initiative remains uncertain
Insights
Yerbaé's TikTok Shop entry creates new revenue streams and customer acquisition opportunities ahead of Safety Shot merger.
Yerbaé's expansion to TikTok Shop represents a strategic digital channel diversification that could significantly impact the company's growth trajectory. TikTok's commerce platform has demonstrated exceptional conversion rates compared to traditional social media, with average order values typically 30-40% higher than other social commerce platforms.
The timing is particularly strategic as TikTok Shop has seen explosive growth in the US market, with gross merchandise value reportedly exceeding
What's most valuable here is the first-party data acquisition opportunity. TikTok Shop provides Yerbaé direct consumer insights that would typically require significant investment through third-party retailers. This data can inform product development, marketing strategies, and operational decisions.
The initiative aligns perfectly with targeting Gen Z and younger Millennials - demographics with growing purchasing power who increasingly discover products through social commerce rather than traditional retail. Beverage industry data shows these consumers spend
From an operational perspective, this provides a higher-margin sales channel compared to traditional retail distribution, potentially improving overall profitability metrics as the channel scales. This digital-first approach will likely become a significant asset in the proposed Safety Shot merger, providing immediate technological infrastructure and digital marketing capabilities to the combined entity.
SCOTTSDALE, Ariz., May 28, 2025 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (“SHOT”, "Safety Shot”, or the “Company”), a wellness and dietary supplement company, announces its acquisition partner, Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based functional beverage company, has launched on TikTok Shop. This initiative utilizes one of the fastest-growing e-commerce platforms to enhance its direct-to-consumer reach and increase sales. The Company aims to use its expanded digital presence to benefit the combined company resulting from the proposed merger with Safety Shot (Nasdaq: SHOT) (“Safety Shot”) following the completion of the transaction.
As social commerce reshapes the way consumers discover and purchase products, TikTok Shop has emerged as a game-changer for brands, driving explosive growth through seamless in-app shopping experiences. With millions of daily users engaging in content-driven purchases, TikTok’s e-commerce model is revolutionizing retail, offering brands a powerful new way to connect with engaged buyers at an unprecedented scale.
“TikTok Shop is transforming the way consumers interact with brands, and we see this as a major growth opportunity for Yerbaé” said Todd Gibson, Co-Founder and CEO of Yerbaé. “By tapping into TikTok’s massive, engaged audience, we can bring our plant-based energy drinks directly to consumers in a way that is dynamic, interactive, and scalable.”
To maximize this opportunity, Yerbaé plans on launching strategic partnerships with content creators on TikTok, integrating the brand into viral trends, challenges, and influencer-driven campaigns to boost brand awareness and drive direct sales. These partnerships will allow Yerbaé to capitalize on TikTok’s unique ability to create rapid, organic product discovery, giving the brand an edge in the highly competitive beverage industry.
Yerbaé’s entry into TikTok Shop aligns with its broader digital-first growth strategy, allowing the brand to leverage data-driven marketing, real-time consumer insights, and targeted content to fuel expansion. This move also looks to strengthen the Company’s upcoming merger with Safety Shot as well as Yerbaé’s ability to engage with younger, health-conscious consumers who are actively seeking better-for-you beverage options.
Investors and consumers alike can follow Yerbaé’s journey on TikTok and shop directly at Yerbaé’s TikTok Shop.
For more information on Safety Shot’s proposed acquisition of Yerbaé, see the Company’s news release dated January 8, 2025 and proxy circular dated May 5, 2025 filed under its profile on SEDAR+ at www.sedarplus.ca.
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.
By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise functional beverage solution. All Yerbaé beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. The company is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
Contact Information:
For Yerbaé
Investors:
investors@yerbae.com
480.471.8391
Todd Gibson, CEO
todd@yerbae.com
480.471.8391
For Safety Shot
Investor Relations:
CORE IR
516 222 2560
investors@drinksafetyshot.com
Media Contact:
CORE IR
Jules Abraham
516 222 2560
julesa@coreir.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the applicable securities laws. All statements other than statements of historical facts contained in this press release are forward-looking statements, including, but not limited to, statements regarding the TikTok Shop’s ability to help Yerbaé grow and capitalize on growing consumer demand for plant-based, better-for-you alternatives in the beverage sector, particularly via the digital space, Yerbaé plans on launching strategic partnerships with content creators on TikTok and the proposed transaction with Safety Shot. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, Yerbaé’s inability to grow its presence within the digital marketing space and, in connection therewith, its ability to capitalize on the growing demand for plant-based, better-for-you alternatives in the beverage sector; the ability to attract and engage content creators on TikTok to market the Company’s products; the ability of the Company to close its transaction with Safety Shot; changes in applicable laws or regulations; the possibility that Yerbaé may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties not in the direct control of the Company. Moreover, Yerbaé operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. Yerbaé gives no assurance that it will achieve the expectations stated herein. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé assumes no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
FAQ
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