KFC® Brings Back the Fan-Favorite Twister* and Launches New $20 Customizable Bucket**

Rhea-AI Summary

KFC (NYSE:YUM) announced the limited return of the fan-favorite Twister and launched a new $20 Build a Bucket on Feb. 24, 2026 in Plano, Texas. The Twister returns as a substantial wrap in two builds: Classic and Bacon, with optional Zinger Sauce.

The $20 Build a Bucket includes a choice of 8 pieces on the bone or 8 Original Recipe tenders, 4 individual sides, 4 biscuits and 4 sauces (tenders only). Prices and participation may vary; offer while supplies last.

News Market Reaction – YUM

-0.30%

-0.30% Session close to close

In the Feb 24 session, YUM declined 0.30%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlighted KFC’s strategy of combining nostalgia with value via the returning Twi...

Analysis

This announcement highlighted KFC’s strategy of combining nostalgia with value via the returning Twister and the $20 Build a Bucket bundle. Context from recent history shows YUM pairing such promotions with solid fundamentals, including Q4 2025 GAAP EPS of $1.91 and a higher quarterly dividend of $0.75 per share. Investors may watch how these menu moves support traffic, mix, and system sales across KFC’s large global footprint.

Key Figures

Bundle price: $20 Chicken pieces option: 8 pieces Tenders option: 8 Original Recipe Tenders +5 more

8 metrics

Bundle price $20 $20 Build a Bucket customizable meal

Chicken pieces option 8 pieces 8 pieces of Chicken on the Bone in $20 Build a Bucket

Tenders option 8 Original Recipe Tenders Alternative to chicken on the bone in $20 Build a Bucket

Individual sides 4 sides 4 individual sides included in $20 Build a Bucket

Biscuits 4 biscuits Buttery, flaky biscuits in $20 Build a Bucket

Sauces with tenders 4 sauces Sauces included when choosing tenders in $20 Build a Bucket

Twister tenders count 2 tenders Two crispy Original Recipe Tenders in each Twister

Restaurant count over 62,000 restaurants Yum! Brands system size from prior earnings release context

Historical Context

5 past events · Latest: Feb 10 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Feb 10	Partnership promotion	Positive	-0.0%	Pizza Hut relaunched Heart-Shaped Pizza with music-themed promotional campaign.
Feb 04	Earnings & dividend	Positive	+0.5%	Strong Q4 and full-year 2025 EPS plus 6% quarterly dividend increase.
Jan 21	Earnings call setup	Neutral	-0.6%	Announcement of Q4 2025 results release and conference call logistics.
Jan 14	KFC digital deals	Positive	+0.5%	Launch of Sundays by KFC weekly digital deals and value-focused offers.
Jan 07	Partnership promotion	Positive	-0.6%	Pizza Hut campaign with Tom Brady promoting Big New Yorker pizza pricing.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Brand and partnership promotions have produced mixed short-term reactions, while fundamental results and dividend increases have generally aligned with mildly positive price moves.

Recent Company History

Recent YUM news combined brand marketing with solid fundamentals. A Q4 2025 report on Feb 4 highlighted GAAP EPS of $1.91 for the quarter and $5.55 for 2025, with core EPS at $6.05 and a dividend increase to $0.75 per share, and the stock rose 0.52%. Multiple KFC and Pizza Hut promotions, including digital deals and celebrity campaigns, saw small, mixed price reactions between about -0.61% and 0.49%, suggesting limited but sometimes positive trading impact from similar marketing news.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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A nostalgic classic returns for a limited time, alongside a new option to bring everyone to the table

PLANO, Texas, Feb. 24, 2026 /PRNewswire/ -- KFC® is expanding how guests can order across occasions with the return of the Twister and the debut of the $20 Build a Bucket, a new bundle designed for sharing and variety. Together, the two offerings make it easier to enjoy KFC whether you're grabbing something for yourself or feeding a crowd. 

"In today's market, value can't just mean price, and portability can't come at the expense of satisfaction," said Melissa Cash, Chief Marketing Officer, KFC U.S. "We brought back the original Twister fans love as a wrap that stands on its own, now with even more ways to customize it, including a bacon option. And for those moments meant to be shared, we designed the $20 Build a Bucket to deliver generous portions with built-in flexibility. It's about delivering real abundance and real choice for solo meals and shared tables alike, without compromising on value."

The Return of the Twister

Back on the menu by popular demand, the Twister features two crispy Original Recipe® Tenders layered with fresh lettuce, diced tomato and KFC's signature Pepper Mayo inside a warm tortilla. Reintroduced with a more substantial build, it returns as a wrap meant to satisfy as the main event, not just a side.

Available in two builds:

• Twister Classic: Two crispy Original Recipe® Tenders with lettuce, tomato and Pepper Mayo.
• Twister Bacon: Two crispy Original Recipe® Tenders topped with hickory-smoked bacon, lettuce, tomato and Pepper Mayo.

For those who like heat, fans can add Zinger Sauce for an extra kick. Whether it's a commute, a lunch break or a late-night run, the Twister offers portability with a filling punch.

Introducing the $20 Build a Bucket: The Bundle That Proves Sharing Doesn't Mean Compromise

When dinner turns into a debate, the $20 Build a Bucket is KFC's answer. The customizable meal is designed to simplify ordering for the table while still giving everyone a say.

• 8 pieces of Chicken on the Bone or 8 Original Recipe® Tenders
• 4 individual sides (your pick)
• 4 buttery, flaky biscuits
• 4 sauces (with Tenders)

From busy weeknights to last-minute gatherings, this shareable option takes the guesswork out of mealtime and puts the focus back on enjoying time together.

Built for Today, Rooted in Original Recipe®
Both the Twister and the $20 Build a Bucket reflect KFC's focus on meeting guests where they are, with portable options that satisfy and customizable dinners that deliver real value. Together, they mark the latest step in KFC's ongoing evolution, as the brand continues to modernize its menu while staying true to its Original Recipe® roots.

* Prices and participation may vary. Offer available while supplies last.
**Prices and participation may vary. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. Offer includes choice of 8pc dark meat chicken on the bone OR 8pc tenders with 4 sauces, 4 ind. sides and 4 biscuits. Extra charge for breast pc. substitution.

About KFC
KFC Corporation, based in Plano, TX., has been serving up Finger Lickin' Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.

Media Contact:
kfcusmedia@yum.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/kfc-brings-back-the-fan-favorite-twister-and-launches-new-20-customizable-bucket-302696024.html

SOURCE Kentucky Fried Chicken

FAQ

When did KFC (YUM) relaunch the Twister and introduce the $20 Build a Bucket?

KFC relaunched the Twister and launched the $20 Build a Bucket on Feb. 24, 2026. According to KFC, both items are available for a limited time and at participating locations while supplies last.

What are the Twister menu options and toppings at KFC (YUM)?

The Twister returns in two builds: Twister Classic and Twister Bacon with optional Zinger Sauce. According to KFC, each wrap includes two Original Recipe tenders, lettuce, tomato and Pepper Mayo.

What exactly is included in KFC's $20 Build a Bucket (YUM)?

The $20 Build a Bucket includes 8 pieces on the bone or 8 Original Recipe tenders, 4 sides, 4 biscuits and 4 sauces. According to KFC, breast-piece substitutions incur an extra charge and participation varies.

Can I customize the Twister or the $20 Build a Bucket at KFC (YUM)?

Yes. The Twister offers customization like adding Zinger Sauce or bacon, and the $20 Build a Bucket allows side and sauce choices. According to KFC, the bucket is designed for flexible sharing and variety.

Are there geographic price differences or restrictions for KFC's $20 Build a Bucket (YUM)?

Yes. Prices and participation may vary and are higher in AK, HI and CA and on third-party ordering sites. According to KFC, tax, tip and fees are extra and offers vary by location.