Vera Bradley Stock Price, News & Analysis

Vera Bradley (Nasdaq: VRA) announced the Board unanimously approved a one-year amendment to its shareholder rights plan, extending the plan's final expiration date from October 11, 2025 to October 11, 2026. All other terms remain unchanged. The Board said the extension is intended to guard against abusive tactics, protect all shareholders, and ensure time to evaluate open-market accumulations or control-like actions. Additional details will be included in a Current Report on Form 8-K filed with the SEC. The company reiterated investor resources on its Investor Relations webpage and noted forward-looking risks in its public filings.

Vera Bradley (NASDAQ: VRA) announced a limited-edition holiday collaboration with Anthropologie on Oct 9, 2025. The collection includes 39 products—cosmetic cases, travel pouches, jewelry cases, scrunchies, bag charms, weekenders, duffels and more—available in full at 80 Anthropologie stores and online at verabradley.com and anthropologie.com.

Three new holiday patterns debut: Diamond Patchwork Somethin’ Sweet (Vera Bradley online exclusive), Trellis Patchwork Mistletoe (Anthropologie exclusive) and Diamond Patchwork North Star (Anthropologie exclusive). Price points range from $20 to $225. The collection is positioned for gifting and travel and is available now alongside Vera Bradley’s full 2025 winter collection.

Vera Bradley (NASDAQ: VRA) has announced a special holiday partnership with the Radio City Rockettes, celebrating two significant milestones: the Rockettes' 100th anniversary and the relaunch of Vera Bradley's Original 100 Handbag. The iconic handbag, priced at $75-$135, will be available in six nostalgic patterns as part of Vera Bradley's 2025 winter collection.

The partnership will feature the Rockettes with the Original 100 Handbag across Vera Bradley's social channels throughout the holiday season. The collaboration emphasizes shared values of sisterhood, empowerment, and individuality, while honoring both brands' rich heritage in American culture.

Vera Bradley (Nasdaq: VRA) reported Q2 FY2026 financial results with consolidated net revenues of $70.9 million, down from $94.0 million in the prior year. The company posted a net loss of ($4.7) million, or ($0.17) per diluted share. On a non-GAAP basis, the net loss was ($0.5) million, or ($0.02) per share.

The Direct segment revenues declined 16.2% to $60.5 million, with comparable sales down 17.3%. Indirect segment revenues decreased 52.5% to $10.3 million. The company closed seven underperforming full-line stores and one outlet store during Q2. Gross profit margin improved to 50.1%, up from 49.7% year-over-year.

Executive Chairman Ian Bickley highlighted sequential improvements in comparable store sales and announced strategic initiatives including product design adjustments, reintroduction of iconic styles, and a comprehensive strategy to revitalize market position.

Vera Bradley (NASDAQ:VRA) has scheduled its second quarter fiscal 2026 earnings announcement for September 11, 2025, at 8:00 a.m. Eastern Time. The company will host a conference call at 8:30 a.m. ET, with a live webcast available on their investor relations website.

The Fort Wayne, Indiana-based company, founded in 1982, operates through two segments: Vera Bradley Direct (VB Direct) and Vera Bradley Indirect (VB Indirect). VB Direct manages sales through company stores and websites, while VB Indirect handles sales to approximately 1,100 specialty retail locations and various third-party channels.

Vera Bradley (NASDAQ:VRA) has launched its first original short film titled "Most Perfect Couple," bringing a unique marketing approach to connect with millennial customers. The film stars Devon Sawa and is based on a 2002 fan fiction written by then 15-year-old Kristen Mulrooney, who now appears in the film as herself.

The creative project, developed with agency CALLEN, features Mulrooney's teenage story where she gets comforted by her celebrity crush Devon Sawa after a breakup. The film aims to celebrate multi-generational self-expression and reconnect with customers who first engaged with the brand in their youth. The featured bags and accessories from Vera Bradley's Fall 2025 collection are available on the company's website.

Affiliates of CriticalPoint have acquired Pura Vida Bracelets from Vera Bradley (NASDAQ: VRA). As part of the acquisition, Ryan Heuser, co-founder and former president of Paul Frank Industries, has been appointed as Pura Vida's new CEO.

Founded in 2010, Pura Vida is a digitally native jewelry and lifestyle accessories brand known for hand-crafted bracelets made by Costa Rican artisans. The brand has built a strong following among younger female consumers and has contributed to over 300 nonprofits. Previously acquired by Vera Bradley in 2019, Pura Vida will now leverage CriticalPoint's operational expertise and Heuser's extensive fashion industry experience to accelerate growth.

Vera Bradley (VRA) reported disappointing Q1 FY2026 results with consolidated net revenues of $51.7M, down from $67.9M in Q1 FY2025. The company posted a net loss of $18.3M ($0.66 per share), compared to a $7.6M loss in the prior year. VB Direct segment revenues fell 23.6% to $43.1M with comparable sales declining 25%, while Indirect segment dropped 25.6% to $8.6M. Gross profit margin decreased to 44.1% from 50.1%. The company maintains strong liquidity of $86M with no debt. Following the March 31, 2025 sale of Pura Vida, those operations are now classified as discontinued. Due to executive leadership changes and market uncertainty, Vera Bradley has suspended forward guidance.

Vera Bradley (VRA) announced significant leadership changes, with CEO Jackie Ardrey departing by July 2025. Ian Bickley will assume the temporary role of Executive Chairman effective July 7, 2025, while the company conducts a national CEO search. Bickley, with extensive experience at Coach and as Interim CEO of The Body Shop, will lead during the transition period. The company also appointed Martin Layding as CFO starting June 12, 2025, replacing Michael Schwindle. Additionally, VRA established a new Strategy and Transformation Committee, co-led by Bickley and Andrew Meslow, who becomes Lead Independent Director. Robert Hall will step down as Board Chairman but continue as Director. These changes come as part of the company's ongoing transformation initiative, Project Restoration, launched by departing CEO Ardrey.