MERRELL AND LONELY GHOST CELEBRATE COMMUNITY, CONNECTION, AND SELF EXPRESSION WITH LIMITED-EDITION CAPSULE COLLECTION
Merrell (NYSE:WWW) has announced a strategic partnership with lifestyle brand LONELY GHOST to launch their first-ever footwear collaboration. The limited-edition capsule collection, launching September 27, 2025, features a reimagined Moab Speed 2 Vent 2K shoe in two colorways, along with three apparel looks.
The collection emphasizes self-expression and outdoor exploration, featuring customizable elements including four interchangeable laces and an optional charm kit. The partnership aims to connect with Gen Z consumers through community events in New York City, with exclusive launches at Merrell.com, LONELYGHOST.co, and select Pacsun locations.
Merrell (NYSE:WWW) ha annunciato una partnership strategica con il brand lifestyle LONELY GHOST per lanciare la loro prima collaborazione nel settore calzature. La capsule in edizione limitata, 27 settembre 2025, propone una versione rivisitata della Moab Speed 2 Vent 2K in due colorazioni, insieme a tre look di abbigliamento. La collezione enfatizza l’espressione personale e l’esplorazione all’aperto, offrendo elementi personalizzabili tra cui quattro lacci intercambiabili e un kit di charm opzionale. L’alleanza mira a connettersi con i consumatori della Gen Z attraverso eventi comunitari a New York e lanci esclusivi su Merrell.com, LONELYGHOST.co e in alcuni negozi Pacsun selezionati.
Merrell (NYSE:WWW) ha anunciado una asociación estratégica con la marca de estilo de vida LONELY GHOST para lanzar su primera colaboración de calzado. La colección cápsula en edición limitada, que se lanzará el 27 de septiembre de 2025, presenta una versión reinventada del calzado Moab Speed 2 Vent 2K en dos combinaciones de colores, junto con tres looks de prendas. La colección enfatiza la autoexpresión y la exploración al aire libre, con elementos personalizables que incluyen cuatro cordones intercambiables y un kit de amuletos opcional. La asociación busca conectarse con los consumidores de la Gen Z a través de eventos comunitarios en la ciudad de Nueva York, con lanzamientos exclusivos en Merrell.com, LONELYGHOST.co y en tiendas seleccionadas de Pacsun.
Merrell (NYSE:WWW)는 라이프스타일 브랜드 LONELY GHOST와 전략적 파트너십을 발표하고 첫 신발 협업을 선보입니다. 한정판 캡슐 컬렉션은 2025년 9월 27일에 출시되며, Moab Speed 2 Vent 2K 신발의 재구성 버전이 두 가지 색상으로, 함께 세 가지 의류 룩을 제공합니다. 이번 컬렉션은 자기 표현과 야외 탐험을 강조하며, 네 가지 교체 가능한 끈과 선택 사양인 차멈 키트 등 맞춤형 요소를 포함합니다. 파트너십은 뉴욕시에서의 커뮤니티 이벤트를 통해 Gen Z 소비자와 연결하고 Merrell.com, LONELYGHOST.co, 일부 Pacsun 매장에서 독점 출시를 목표로 합니다.
Merrell (NYSE:WWW) a annoncé un partenariat stratégique avec la marque lifestyle LONELY GHOST pour lancer leur toute première collaboration footwear. La capsule en édition limitée, qui sera lancée le 27 septembre 2025, présente une version réinventée de la chaussure Moab Speed 2 Vent 2K en deux coloris, ainsi que trois looks de vêtements. La collection met l’accent sur l’expression de soi et l’exploration en plein air, avec des éléments personnalisables comprenant quatre lacets interchangeables et un kit charm optionnel. Le partenariat vise à toucher les consommateurs de la Gen Z par le biais d’événements communautaires à New York, avec des lancements exclusifs sur Merrell.com, LONELYGHOST.co et dans certains magasins Pacsun.
Merrell (NYSE:WWW) hat eine strategische Partnerschaft mit der Lifestyle-Marke LONELY GHOST angekündigt, um ihre erste Schuhkollektion zu lancieren. Die limitierte Capsule-Sammlung wird am 27. September 2025 veröffentlicht und bietet eine neu gestaltete Moab Speed 2 Vent 2K-Schuh in zwei Farbstellungen, zusammen mit drei Bekleidungslooks. Die Kollektion betont Selbstausdruck und Outdoor-Erkundung und bietet anpassbare Elemente, darunter vier austauschbare Schnürsenkel und ein optionales Charm-Kit. Die Partnerschaft soll mit Gen Z-Konsumenten durch Community-Events in New York City verbunden werden, mit exklusiven Releases auf Merrell.com, LONELYGHOST.co und ausgewählten Pacsun-Filialen.
Merrell (NYSE:WWW) تعلن عن شراكة استراتيجية مع علامة الحياة العصرية LONELY GHOST لإطلاق أول تعاون لها في الجزمة. المجموعة المحدودة الإصدار التي ستطرح في 27 سبتمبر 2025 تجمع بين حذاء Moab Speed 2 Vent 2K الذي أُعيد تصميمه بنسختين لونيّتين وثلاثة أساليب ملابس. تركز المجموعة على التعبير عن الذات واستكشاف الهواء الطلق، وتضم عناصر قابلة للتخصيص بما في ذلك أربعة أربطة قابلة للتبديل وكِت تشْتْمَة اختياري. تهدف الشراكة إلى التواصل مع مستهلكي جيل Z من خلال فعاليات مجتمعية في مدينة نيويورك، مع إصدار حصري على Merrell.com و LONELYGHOST.co وفي بعض فروع Pacsun المختارة.
Merrell（NYSE:WWW）宣布与生活方式品牌 LONELY GHOST 达成战略伙伴关系，推出他们有史以来的首场鞋履合作。该限量版胶囊系列将于2025年9月27日发布，包含对 Moab Speed 2 Vent 2K 鞋款的全新改造版本，提供两种配色，以及三款服装造型。该系列强调自我表达与户外探索，具备可定制元素，包括四种可互换鞋带和一个可选的挂件套装。此次合作通过在纽约市举办社区活动、在 Merrell.com、LONELYGHOST.co 以及部分 Pacsun 店铺独家发售，旨在与 Gen Z 消费者建立联系。
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The Merrell x LONELY GHOST Moab Speed 2 Vent
The collaboration marks LONELY GHOST's first-ever footwear partnership, headlined by a bold reimagining of the Merrell Moab Speed 2 Vent 2K and three full apparel looks. Dropping September 27, 2025, in two colorways—Chalk/Mariana and Graphite/Ash—the collection invites ultimate self-expression with four interchangeable laces and an optional charm kit included with every pair.
A PARTNERSHIP ROOTED IN PURPOSE
Founded in 2019, LONELY GHOST has grown from a streetwear brand into a movement grounded in radical authenticity, real-life connection, and emotional storytelling. Merrell, a longtime champion of getting more people outside, sees it not just as a place, but as a powerful feeling. This partnership bridges those values, inviting a new generation to explore both the world around them, and within.
"We believe stepping outside—whether it's a trail, a city street, or your own front step—has the power to reset you," said Richard McLeod, Chief Marketing Officer at Merrell. "This collaboration with LONELY GHOST brings that belief to a new audience in a way that's personal, expressive, and culture-forward."
"LONELY GHOST exists to spark joyful, human moments, and movement outside is one of the best ways to reconnect with yourself and others." said Bronson Christensen, Co-Founder of LONELY GHOST. "Merrell brings decades of experience in the outdoors, and they truly understand the emotional side of exploration. This collection isn't just about product, it's about self-expression, connection, and showing up fully as yourself."
THE COLLECTION: FORM MEETS FEELING
At the center of the collection is the Merrell x LONELY GHOST Moab Speed 2 Vent 2K, a fresh take on Merrell's iconic hiking silhouette. The capsule also includes three street-meets-trail apparel looks and an exclusive trucker hat, creating a full head-to-toe moment that empowers Gen Z consumers to show up just as they are.
The Merrell x LONELY GHOST Moab Speed 2 Vent 2K will be available September 27, 2025, on Merrell.com, and the full collection will be available on LONELYGHOST.co and exclusively at select Pacsun locations nationwide.
REAL-WORLD MOMENTS, REAL CONNECTIONS
To bring the spirit of the collab to life, Merrell and LONELY GHOST are hosting two community events in
- September 26, 2025 | Leon's Bagels (181 Mulberry St., SoHo): A full-day experience featuring custom giveaways, the opportunity to gain exclusive early access to the collection, and music by DJ Mona from 5 p.m. to 7 p.m.
- September 27, 2025 | Pacsun (503 Broadway, SoHo): Shop the full collection and create your own look at a custom lace and charm bar from 10 a.m to 6 p.m.
For more information, please visit Merrell.com.
About Merrell:
Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to explore the outdoors confidently. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's, and uniform footwear and apparel.
About LONELY GHOST
LONELY GHOST is an experiential lifestyle brand with a mission to unite global communities through shared human experiences. Known for its iconic phrases and storytelling-led collections, the brand has become a cultural touchpoint. For more information, visit www.lonelyghost.co.
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SOURCE Merrell
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