MERRELL AND LONELY GHOST CELEBRATE COMMUNITY, CONNECTION, AND SELF EXPRESSION WITH LIMITED-EDITION CAPSULE COLLECTION
Rhea-AI Summary
Merrell (NYSE:WWW) has announced a strategic partnership with lifestyle brand LONELY GHOST to launch their first-ever footwear collaboration. The limited-edition capsule collection, launching September 27, 2025, features a reimagined Moab Speed 2 Vent 2K shoe in two colorways, along with three apparel looks.
The collection emphasizes self-expression and outdoor exploration, featuring customizable elements including four interchangeable laces and an optional charm kit. The partnership aims to connect with Gen Z consumers through community events in New York City, with exclusive launches at Merrell.com, LONELYGHOST.co, and select Pacsun locations.
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The Merrell x LONELY GHOST Moab Speed 2 Vent
The collaboration marks LONELY GHOST's first-ever footwear partnership, headlined by a bold reimagining of the Merrell Moab Speed 2 Vent 2K and three full apparel looks. Dropping September 27, 2025, in two colorways—Chalk/Mariana and Graphite/Ash—the collection invites ultimate self-expression with four interchangeable laces and an optional charm kit included with every pair.
A PARTNERSHIP ROOTED IN PURPOSE
Founded in 2019, LONELY GHOST has grown from a streetwear brand into a movement grounded in radical authenticity, real-life connection, and emotional storytelling. Merrell, a longtime champion of getting more people outside, sees it not just as a place, but as a powerful feeling. This partnership bridges those values, inviting a new generation to explore both the world around them, and within.
"We believe stepping outside—whether it's a trail, a city street, or your own front step—has the power to reset you," said Richard McLeod, Chief Marketing Officer at Merrell. "This collaboration with LONELY GHOST brings that belief to a new audience in a way that's personal, expressive, and culture-forward."
"LONELY GHOST exists to spark joyful, human moments, and movement outside is one of the best ways to reconnect with yourself and others." said Bronson Christensen, Co-Founder of LONELY GHOST. "Merrell brings decades of experience in the outdoors, and they truly understand the emotional side of exploration. This collection isn't just about product, it's about self-expression, connection, and showing up fully as yourself."
THE COLLECTION: FORM MEETS FEELING
At the center of the collection is the Merrell x LONELY GHOST Moab Speed 2 Vent 2K, a fresh take on Merrell's iconic hiking silhouette. The capsule also includes three street-meets-trail apparel looks and an exclusive trucker hat, creating a full head-to-toe moment that empowers Gen Z consumers to show up just as they are.
The Merrell x LONELY GHOST Moab Speed 2 Vent 2K will be available September 27, 2025, on Merrell.com, and the full collection will be available on LONELYGHOST.co and exclusively at select Pacsun locations nationwide.
REAL-WORLD MOMENTS, REAL CONNECTIONS
To bring the spirit of the collab to life, Merrell and LONELY GHOST are hosting two community events in
- September 26, 2025 | Leon's Bagels (181 Mulberry St., SoHo): A full-day experience featuring custom giveaways, the opportunity to gain exclusive early access to the collection, and music by DJ Mona from 5 p.m. to 7 p.m.
- September 27, 2025 | Pacsun (503 Broadway, SoHo): Shop the full collection and create your own look at a custom lace and charm bar from 10 a.m to 6 p.m.
For more information, please visit Merrell.com.
About Merrell:
Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to explore the outdoors confidently. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's, and uniform footwear and apparel.
About LONELY GHOST
LONELY GHOST is an experiential lifestyle brand with a mission to unite global communities through shared human experiences. Known for its iconic phrases and storytelling-led collections, the brand has become a cultural touchpoint. For more information, visit www.lonelyghost.co.
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SOURCE Merrell
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