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cbdMD's Oasis Brand Partners with Mexcor to Launch Into South Carolina

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cbdMD (NYSE American: YCBD) announced that its Oasis line of hemp-derived beverages is now available across South Carolina through a new distribution agreement with Morales Beverage Group, a statewide alcohol distributor. The deal places Oasis products on liquor store shelves, including at Frugal MacDoogal.

The rollout covers the full Oasis portfolio and highlights the new zero-proof, spirit-style Mixer, positioned for cocktails and mixed drinks. According to cbdMD, placing Oasis within established liquor retail channels supports its strategy to reach adult consumers in familiar environments and expand hemp-derived beverage accessibility over time.

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Positive

  • Statewide South Carolina rollout of Oasis beverages via Morales Beverage Group distribution
  • Placement of Oasis, including zero-proof Mixer, on liquor store shelves alongside traditional alcohol
  • Access to established retailers such as Frugal MacDoogal to broaden brand visibility in the Carolinas

Negative

  • None.

Market reaction after South Carolina distribution partnership: YCBD -3.56% in the Jul 14 session

-3.56%
4 alerts
-3.56% Session close to close
+11.1% Peak Tracked
$7.16M Market Cap
1.4x Rel. Volume

In the Jul 14 session, YCBD declined 3.56%, reflecting a moderate negative market reaction. Argus tracked a peak move of +11.1% during that session. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Against this new partnership, YCBD’s recent 10-Q highlighted higher sales but continued net losses a...
Analysis

Against this new partnership, YCBD’s recent 10-Q highlighted higher sales but continued net losses and a going-concern warning, while short interest is described as low. The key watchpoint is whether expanded Oasis distribution translates into measurable revenue and margin improvement.

Key Figures

Net sales: $5.6M Net sales prior-year: $4.7M Gross margin: 57.7% +5 more
8 metrics
Net sales $5.6M Quarter ended Mar 31, 2026
Net sales prior-year $4.7M Quarter ended Mar 31, 2025
Gross margin 57.7% Quarter ended Mar 31, 2026
Net loss attributable to common shareholders $876,783 Quarter ended Mar 31, 2026
Cash balance $2.6M As of Mar 31, 2026
Working capital $5.4M As of Mar 31, 2026
Net sales (six months) $10.7M Six months ended Mar 31, 2026
Net loss (six months) $1.2M Six months ended Mar 31, 2026

Previous Partnership Reports

2 past events · Latest: Jul 09 (Positive)
Same Type Pattern 2 events
Date Event Sentiment 24h Move Catalyst
Jul 09 Brand partnership Positive +8.0% Bluebird Botanicals partnership with Denver Audubon and 1% profit donation campaign.
Oct 09 Distribution partnership Positive +1.4% Herbal Oasis THC seltzer expanded Florida distribution via Bevtalk partnership.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Partnership announcements have previously coincided with modestly positive next-day moves for YCBD.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Hemp-derived THC beverages, including the new zero-proof Mixer, roll out to liquor retailers statewide

CHARLOTTE, N.C., July 14, 2026 /PRNewswire/ -- cbdMD, Inc. (NYSE American: YCBD) today announced that its Oasis line of hemp-derived beverages is now available in South Carolina through a new distribution agreement with Morales Beverage Group, South Carolina, a leading beverage statewide alcohol distributor. The agreement places Oasis products on liquor store shelves across the state, giving South Carolina consumers direct access to the brand at established retail destinations.

cbdMD logo

The rollout includes the the full Oasis portfolio, featuring the brand's newest release, the zero proof spirit style Mixer, a spirit-style hemp-derived beverage designed for consumers looking for a versatile option for cocktails and mixed drinks. Oasis products are now stocked at retailers throughout South Carolina, including Frugal MacDoogal, one of the Carolinas' best-known beverage destinations.

"South Carolina is an important market for Oasis, and Mexcor is the right partner to help us reach consumers where they already shop for spirits, wine, and beer," said Ronan Kennedy, CEO of cbdMD. "Getting Oasis, and especially Mixer, onto liquor store shelves alongside traditional beverage alcohol is exactly the kind of placement that introduces the brand to a broader audience."

"Its always a challenge as a distributor to make decisions on what new products to bring to the market. The team at Herbal Oasis made it very easy. A well-established company from the Carolinas, proven sales in other markets, and quality and innovation that is out pacing the industry. It was an easy yes! I'm very excited to be representing this brand in the state of South Carolina", said Adam Howard, General Manager of MGB South Carolina.

Placing Oasis within the established liquor retail channel reflects the brand's strategy of meeting adult consumers in familiar shopping environments and positioning hemp-derived beverages as an approachable option within the broader beverage category. Mexcor's distribution network and retail relationships across South Carolina provide a foundation for expanding availability over time.

Oasis products are crafted to quality and testing standards consistent with cbdMD's broader commitment to transparency and responsible product development. All Oasis products are intended for adults of legal purchasing age.

About cbdMD, Inc.
cbdMD, Inc. (NYSE American: YCBD) is a consumer wellness company building a multi-brand platform across hemp-derived wellness, beverages, pet wellness, botanical wellness, and related consumer categories. Its portfolio includes cbdMD, Paw CBD, Oasis, and Bluebird Botanicals. For more information, visit www.cbdmd.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable securities laws, including statements regarding product distribution, retail availability, market expansion, consumer demand, and the Company's beverage strategy. These statements are subject to risks and uncertainties that could cause actual results to differ materially, including risks related to distribution and retail relationships, evolving federal and state regulation of hemp-derived products, the Company's ability to maintain regulatory compliance, and other risks described in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update forward-looking statements except as required by law.

Contacts

cbdMD, Inc.

Ronan Kennedy

Chief Executive Officer and Chief Financial Officer

IR@cbdmd.com

(704) 445-3064

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/cbdmds-oasis-brand-partners-with-mexcor-to-launch-into-south-carolina-302825150.html

SOURCE cbdMD, Inc.

FAQ

What did cbdMD (YCBD) announce about its Oasis beverages in South Carolina on July 14, 2026?

cbdMD announced that its Oasis hemp-derived beverages are now available across South Carolina through a new statewide distribution agreement. According to cbdMD, Oasis products, including the new Mixer, are being placed on liquor store shelves at established beverage retailers.

Who is distributing cbdMD’s Oasis hemp-derived drinks in South Carolina for YCBD?

Oasis beverages are being distributed in South Carolina through Morales Beverage Group, described as a leading statewide alcohol distributor. According to cbdMD, this partnership places Oasis products directly into liquor retailers, leveraging the distributor’s existing network and retail relationships across the state.

Which Oasis products from cbdMD’s YCBD portfolio are included in the South Carolina launch?

The South Carolina launch includes the full Oasis portfolio, featuring the new zero-proof spirit-style Mixer. According to cbdMD, Mixer is designed as a versatile hemp-derived option for cocktails and mixed drinks, targeting adult consumers seeking non-alcoholic, spirit-style beverages in liquor retail settings.

Where can consumers buy cbdMD’s Oasis hemp-derived beverages in South Carolina?

Consumers can find Oasis beverages at liquor retailers across South Carolina, including Frugal MacDoogal. According to cbdMD, the Morales Beverage Group distribution agreement places Oasis products on liquor store shelves statewide, making them accessible at familiar beverage destinations for adult shoppers.

What is cbdMD’s Oasis zero-proof Mixer and how is it positioned for YCBD investors?

Oasis Mixer is a zero-proof, spirit-style hemp-derived beverage designed for cocktails and mixed drinks. According to cbdMD, placing Mixer alongside traditional beverage alcohol in liquor stores is intended to introduce the brand to a broader adult audience within established retail channels.

How does the South Carolina distribution deal support cbdMD’s Oasis brand strategy for YCBD?

The agreement aligns with a strategy of placing hemp-derived beverages in familiar liquor retail environments for adult consumers. According to cbdMD, Morales Beverage Group’s network and relationships provide a foundation to expand Oasis availability across South Carolina over time within the broader beverage category.