Pizza Hut Debuts First-Ever BOOK IT!® App
Pizza Hut (YUM) has launched its first-ever BOOK IT! app, revolutionizing its 40-year-old reading program. The app, part of the "BOOK IT! Summer of Stories™" initiative launching June 1, allows parents to track their children's reading progress, set goals, and earn rewards. Young readers can earn one free Personal Pan Pizza® monthly during June, July, and August by meeting reading goals.
The program aims to combat the "Summer Slide" phenomenon, where students can lose up to 2 years of learning by middle school due to reading skill decline during breaks. The app targets children from Pre-K through 6th grade, enabling parents to set customized monthly reading goals based on their child's abilities.
Pizza Hut (YUM) ha lanciato la sua prima app BOOK IT!, rivoluzionando il suo programma di lettura attivo da 40 anni. L'app, parte dell'iniziativa "BOOK IT! Summer of Stories™" che partirà il 1° giugno, consente ai genitori di monitorare i progressi di lettura dei propri figli, impostare obiettivi e guadagnare ricompense. I giovani lettori possono ottenere una pizza Personal Pan gratuita ogni mese durante giugno, luglio e agosto, raggiungendo gli obiettivi di lettura.
Il programma mira a contrastare il fenomeno dello "scivolamento estivo", dove gli studenti possono perdere fino a 2 anni di apprendimento entro la scuola media a causa del calo delle abilità di lettura durante le vacanze. L'app è rivolta ai bambini dalla scuola materna fino alla 6ª elementare, permettendo ai genitori di impostare obiettivi di lettura mensili personalizzati in base alle capacità del proprio figlio.
Pizza Hut (YUM) ha lanzado su primera app BOOK IT!, revolucionando su programa de lectura de 40 años. La app, parte de la iniciativa "BOOK IT! Summer of Stories™" que comienza el 1 de junio, permite a los padres seguir el progreso de lectura de sus hijos, establecer metas y ganar recompensas. Los jóvenes lectores pueden obtener una Pizza Personal Pan gratis cada mes durante junio, julio y agosto al cumplir con sus objetivos de lectura.
El programa busca combatir el fenómeno del "Desliz de Verano", donde los estudiantes pueden perder hasta 2 años de aprendizaje para la escuela secundaria debido a la disminución de habilidades de lectura durante las vacaciones. La app está dirigida a niños desde Pre-K hasta 6º grado, permitiendo a los padres establecer metas de lectura mensuales personalizadas según las habilidades de sus hijos.
피자헛(YUM)이 40년 전통의 독서 프로그램을 혁신하는 최초의 BOOK IT! 앱을 출시했습니다. 6월 1일 시작하는 "BOOK IT! Summer of Stories™" 캠페인의 일환인 이 앱은 부모님이 자녀의 독서 진행 상황을 추적하고 목표를 설정하며 보상을 받을 수 있게 해줍니다. 어린 독자들은 6월, 7월, 8월 동안 독서 목표를 달성하면 매달 무료 퍼스널 팬 피자를 받을 수 있습니다.
이 프로그램은 방학 동안 독서 능력 저하로 인해 중학교 입학 시점까지 최대 2년의 학습 손실이 발생하는 '여름 슬라이드' 현상을 막기 위해 고안되었습니다. 앱은 유치원부터 6학년까지의 어린이를 대상으로 하며, 부모가 자녀의 능력에 맞게 맞춤형 월간 독서 목표를 설정할 수 있도록 지원합니다.
Pizza Hut (YUM) a lancé sa toute première application BOOK IT!, révolutionnant ainsi son programme de lecture vieux de 40 ans. L'application, faisant partie de l'initiative "BOOK IT! Summer of Stories™" qui débutera le 1er juin, permet aux parents de suivre les progrès de lecture de leurs enfants, de fixer des objectifs et de gagner des récompenses. Les jeunes lecteurs peuvent gagner une pizza Personal Pan gratuite chaque mois en juin, juillet et août en atteignant leurs objectifs de lecture.
Le programme vise à lutter contre le phénomène du "Summer Slide", où les élèves peuvent perdre jusqu'à 2 années d'apprentissage au collège en raison d'une baisse des compétences en lecture pendant les vacances. L'application s'adresse aux enfants de la maternelle à la 6e année, permettant aux parents de définir des objectifs mensuels personnalisés en fonction des capacités de leur enfant.
Pizza Hut (YUM) hat seine allererste BOOK IT! App gestartet und revolutioniert damit sein 40 Jahre altes Leseprogramm. Die App, Teil der Initiative "BOOK IT! Summer of Stories™", die am 1. Juni startet, ermöglicht es Eltern, den Lesefortschritt ihrer Kinder zu verfolgen, Ziele zu setzen und Belohnungen zu verdienen. Junge Leser können in Juni, Juli und August monatlich eine kostenlose Personal Pan Pizza® erhalten, wenn sie ihre Leseziele erreichen.
Das Programm zielt darauf ab, dem Phänomen des "Summer Slide" entgegenzuwirken, bei dem Schüler bis zur Mittelstufe aufgrund des Lesefähigkeitsverlusts während der Ferien bis zu zwei Jahre Lernfortschritt verlieren können. Die App richtet sich an Kinder von der Vorschule bis zur 6. Klasse und ermöglicht es Eltern, individuelle monatliche Leseziele entsprechend den Fähigkeiten ihres Kindes zu setzen.
- Introduction of digital tracking system modernizes the 40-year-old BOOK IT! program
- Potential to increase customer engagement and brand loyalty through monthly rewards
- Strategic timing with summer break helps combat 'Summer Slide' and positions Pizza Hut as education supporter
- Cost of providing free Personal Pan Pizzas monthly during summer
- Limited revenue potential as program focuses on small-sized pizzas
The revitalized summer reading program, "BOOK IT! Summer of Stories™," launches June 1, offering free Personal Pan Pizzas® to young readers during the summer months
The Summer Slide is a well-documented dip in reading skills that many children experience during school breaks. Combined over the years, research shows that by the time a student reaches middle school, they've lost the equivalent of 2 years of learning to summer slide. *
The BOOK IT! app is part of Pizza Hut's revitalized summer reading program named, "BOOK IT! Summer of Stories," which officially launches June 1. The initiative encourages parents to stay engaged with their child's reading journey and sharpen their literacy skills throughout the summer months. Parents can set monthly reading goals specifically designed to support children from Pre-K through 6th grade and cater toward their child's unique abilities while monitoring their progress.
Pizza Hut believes every story deserves a great reward, and through this program, young readers can earn one free Personal Pan Pizza® each month in June, July, and August by reaching the reading goals parents set for each month.
"BOOK IT! has inspired a love for reading in millions of children since 1984," said Lucila Cuello, Chief People and Culture Officer, Pizza Hut
To participate, families can download the BOOK IT! app from their preferred app store, set their child's June reading goal by June 1 and kick off their child's "BOOK IT! Summer of Stories" reading adventure. Every page turned brings children closer to earning their monthly pizza reward, helping to establish a lifelong love of reading.
For more information about BOOK IT! and the "BOOK IT! Summer of Stories" program, please visit www.bookitprogram.com. And to stay up to date on all things Pizza Hut, visit www.pizzahut.com or follow the brand on social media on Facebook, X, Instagram, TikTok and YouTube.
*Source: iD Tech
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in
For more information, visit www.pizzahut.com. You can remain up-to-date on what's happening at Pizza Hut by following us on Facebook, X, Instagram, TikTok and subscribing to our YouTube channel.
About BOOK IT!®
Launched by Pizza Hut® in 1984, the BOOK IT!® Program is one of the nation's longest-running corporate-supported reading initiative. Designed for children in Pre-K through 6th grade, the program motivates young readers to achieve literacy goals by rewarding their accomplishments with a free, one-topping Personal Pan Pizza® from participating locations.
For more than 40 years, BOOK IT! has inspired over 70 million children to develop a love of reading, distributing over 1.5 billion in free Personal Pan Pizzas along the way. Today, the program continues to empower families and educators through both its traditional in-school format and the newly launched BOOK IT! app, a digital platform that makes it easy for parents to set reading goals, track progress and reward achievements at home.
For more information or to enroll, visit www.bookitprogram.com. Stay connected by following BOOK IT! on Facebook, Instagram and Twitter.
MEDIA CONTACT
ALISON BROD MARKETING COMMUNICATIONS
pizza@abmc-us.com
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SOURCE Pizza Hut
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