Form 3: ASST CEO Cole discloses direct and indirect shares plus $1.35 warrants

Rhea-AI Filing Summary

Matthew Ryan Cole, serving as Chief Executive Officer and a director of Strive, Inc. (ticker: ASST), filed an initial Form 3 reporting his beneficial ownership on the event date 09/12/2025. He directly holds 55,555 shares of Class A common stock and indirectly holds 129,630 shares through LT&C LLC, an entity over which his spouse is the managing member and has sole voting and dispositive power (the reporting person disclaims beneficial ownership except for pecuniary interest). The filing also reports warrants exercisable for the same share amounts (55,555 direct; 129,630 indirect) at an exercise price of $1.35. Each warrant is fully exercisable and will expire on the first anniversary of the effectiveness date of the registration statement covering the resale of the underlying registrable securities. The form is signed by an attorney-in-fact on behalf of Mr. Cole on 09/16/2025.

Positive

• CEO ownership disclosed: Direct holding of 55,555 shares and indirect holding of 129,630 shares demonstrate management equity stake.
• Transparency on warrants: Reporting of fully exercisable warrants and the $1.35 exercise price provides clear terms for potential dilution.

Negative

• None.

Insights

Corporate Governance Expert

TL;DR: CEO holds both direct and indirect equity and matching warrants, reflecting ownership alignment with shareholders.

The filing is a routine initial Section 16 disclosure showing the CEO's economic exposure to the company through direct shares and additional indirect holdings via LT&C LLC, where the reporting person disclaims voting power because his spouse is the managing member. Reporting of fully exercisable warrants at a stated $1.35 exercise price provides transparency on potential dilution and future share issuance timing tied to the registration statement. This disclosure is standard and important for governance transparency.

Securities Analyst

TL;DR: The Form 3 documents the CEO's current equity and warrant positions but contains no performance or financing details.

From an investor perspective, the positions reported (55,555 direct; 129,630 indirect) quantify the CEO's stake and potential incremental shares from warrants exercisable at $1.35. The expiration condition tied to a registration statement's effectiveness date limits the public visibility of the warrant maturity until that registration is filed and becomes effective. The filing is informational and does not itself change capital structure beyond disclosure.

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person^*

Cole Matthew Ryan

(Last) (First) (Middle)

C/O STRIVE, INC.

200 CRESCENT COURT SUITE 1400

(Street)

DALLAS TX 75201

(City) (State) (Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
09/12/2025

3. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A Common Stock	55,555	D
Class A Common Stock	129,630	I(1)	By LT&C LLC

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Warrant (Right to Buy)	(2)	(3)	Class A Common Stock	55,555	$1.35	D
Warrant (Right to Buy)	(2)	(3)	Class A Common Stock	129,630	$1.35	I(1)	By LT&C LLC

Explanation of Responses:

1. Represents securities held by LT&C LLC, over which the Reporting Person's spouse, as managing member, has sole voting and dispositive power. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.

2. Each warrant is fully exercisable.

3. The warrants will expire on the first anniversary of the effectiveness date of the registration statement relating to the resale of the registrable private investment in public equity securities underlying such warrant.

Remarks:

Exhibit List - Exhibit 24 - Power of Attorney

	/s/ Brian Logan Beirne, attorney-in-fact for Matthew Cole	09/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What shares does Matthew Ryan Cole report owning for ASST?

He reports 55,555 Class A common shares held directly and 129,630 Class A common shares held indirectly through LT&C LLC.

Are there any warrants reported by the reporting person on Form 3 for ASST?

Yes. Warrants exercisable into 55,555 direct shares and 129,630 indirect shares, each with an exercise price of $1.35, are reported.

What is the nature of the indirect ownership through LT&C LLC?

LT&C LLC is controlled by the reporting person’s spouse as managing member; the reporting person disclaims voting and dispositive power except for pecuniary interest.

When was the event date and when was the Form 3 signed?

The event date is 09/12/2025 and the form was signed by an attorney-in-fact on behalf of the reporting person on 09/16/2025.

When do the reported warrants expire?

The warrants will expire on the first anniversary of the effectiveness date of the registration statement covering the resale of the underlying registrable securities.