Strive (ASST) Insider Report: 1,000,000 Shares Acquired and Large RSU Grant

Rhea-AI Filing Summary

Arshia Sarkhani, listed as Chief Marketing Officer and a director of Strive, Inc. (ASST), reported multiple stock-class transactions on 09/12/2025 and a restricted stock unit grant on 09/15/2025. The filing shows an acquisition of 1,000,000 Class B shares and a parallel entry converting or reclassifying shares that results in 1,250,000 Class A shares beneficially owned by Asset Entities Holdings, LLC following the transactions. The report also records a 1,000,000 share derivative entry and a grant of 740,740 Restricted Stock Units that vest over time (33% after one year, then quarterly thereafter), subject to continued employment. The filer disclaims beneficial ownership of shares held of record by Asset Entities Holdings, LLC except for any pecuniary interest. The form is signed by an attorney-in-fact on behalf of the reporting person.

Positive

• Acquisition of 1,000,000 Class B shares reported on 09/12/2025, indicating an increase in reported economic exposure.
• Grant of 740,740 Restricted Stock Units on 09/15/2025 with a clear vesting schedule, aligning the officer's compensation with future performance and retention.

Negative

• Large portion of shares held indirectly by Asset Entities Holdings, LLC with a disclaimer of beneficial ownership, making direct ownership and control unclear.
• Report includes disposals totaling 1,289,921 shares across entries (1,250,000 and 39,921), which reduce reported direct holdings in certain entries.

Insights

Securities Analyst

TL;DR Significant equity movements and a large RSU grant were reported by a senior officer and director, mostly held indirectly through an entity.

The filing documents material equity activity by the reporting person including acquisitions, disposals, and a sizable restricted stock unit award. The holdings appear substantially held of record by Asset Entities Holdings, LLC, with the reporting person disclaiming direct beneficial ownership except for pecuniary interest. The 740,740 RSU grant introduces future vesting-based ownership contingent on continued employment. For investor analysis, the mix of immediate share acquisitions, reclassification transactions, and a large RSU grant is relevant to understanding near-term dilution potential and insider alignment, but the indirect ownership structure limits clarity on direct voting or control changes.

Corporate Governance Expert

TL;DR Insider transaction is material in size and shows indirect holdings; disclosure includes a standard ownership disclaimer.

The Form 4 records a complex set of non-derivative and derivative entries including reclassification adjustments under Rule 16b-7 and a substantial RSU award with a defined multi-year vesting schedule. The disclosure that shares are held of record by Asset Entities Holdings, LLC and the reporting person's disclaimer of beneficial ownership are important governance details. The signature by an attorney-in-fact is noted. These items are governance-relevant but do not alone indicate a change in control or an actionable governance event.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Sarkhani Arshia

(Last) (First) (Middle)

C/O STRIVE, INC.

200 CRESCENT COURT, SUITE 1400

(Street)

DALLAS TX 75201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Marketing Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/12/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class B Common Stock	09/12/2025		C		1,000,000	A	$0	1,250,000	I	By Asset Entities Holdings, LLC(1)
Class B Common Stock	09/12/2025		J(2)		1,250,000	D	(2)	0	I	By Asset Entities Holdings, LLC(1)
Class B Common Stock	09/12/2025		J(2)		39,921	D	(2)	0	D
Class A Common Stock	09/12/2025		J(2)		1,250,000	A	(2)	1,250,000	I	By Asset Entities Holdings, LLC(1)
Class A Common Stock	09/12/2025		J(2)		39,921	A	(2)	39,921	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class A Common Stock	(3)	09/12/2025		C			1,000,000	(3)	(3)	Class B Common Stock	1,000,000	$0	0	I	By Asset Entities Holdings, LLC(1)
Restricted Stock Units	(4)	09/15/2025		A		740,740		(4)	(4)	Class A Common Stock	740,740	(4)	740,740	D

Explanation of Responses:

1. Shares held of record by Asset Entities Holdings, LLC. The Reporting Person disclaims beneficial ownership of the shares except to the extent of such person' pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose.

2. Pursuant to a reclassification exempt under Rule 16b-7, each share of the issuer's Class B Common Stock, $0.0001 par value per share (the "Original Class B Common Stock"), was redesignated as Class A Common Stock, $0.001 par value per share, and each share of the issuer's Class A Common Stock, $0.0001 par value per share (the "Original Class A Common Stock"), was redesignated as Class B Common Stock, $0.001 par value per share.

3. The Original Class A Common Stock was convertible into the Original Class B Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and had no expiration date.

4. The Restricted Stock Units vest as follows: 33% vests on the first anniversary of the grant date and the remainder vests as to 8.33% on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date.

Remarks:

Exhibit 24 - Power of Attorney

	/s/ Brian Logan Beirne, attorney-in-fact for Arshia Sarkhani	09/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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FAQ

What did Arshia Sarkhani (ASST) report on Form 4?

The filing reports acquisitions and disposals of Class A and Class B shares on 09/12/2025 and a grant of 740,740 Restricted Stock Units on 09/15/2025, with significant holdings recorded for Asset Entities Holdings, LLC.

How many Restricted Stock Units were granted and what is the vesting schedule?

The report shows a grant of 740,740 RSUs that vest 33% on the first anniversary of the grant and the remainder vesting as to 8.33% quarterly thereafter, subject to continued employment.

Does the filing show direct beneficial ownership by Sarkhani?

Many shares are reported as held of record by Asset Entities Holdings, LLC, and the reporting person disclaims beneficial ownership except to the extent of any pecuniary interest.

Were any share reclassifications reported?

Yes. The filing states a redesignation/reclassification under Rule 16b-7 swapped Original Class A and Original Class B shares, with corresponding J-code entries reflecting the reclassification.

Who signed the Form 4 and when?

The Form 4 was signed by Brian Logan Beirne, attorney-in-fact for Arshia Sarkhani, on 09/16/2025.