ASST Form 4 shows 1,250,000 indirect Class B shares via Asset Entities

Rhea-AI Filing Summary

Matthew Krueger, who serves as CFO, Treasurer and Secretary and is identified as a director, filed a Form 4 reporting changes in his holdings of Strive, Inc. (ASST) on 09/12/2025. The filing shows an acquisition of 1,000,000 shares of Class B common stock at a reported price of $0, resulting in 1,250,000 Class B shares reported as beneficially owned indirectly through Asset Entities Holdings, LLC. The report also records transactions coded as reclassifications and conversions under Rule 16b-7 that redesignated the issuer’s original Class A and Class B shares between classes, and reflects related dispositions and new holdings in Class A shares. The reporting person disclaims direct beneficial ownership except to the extent of pecuniary interest.

Positive

• Transparent disclosure of insider transactions and indirect holdings through Asset Entities Holdings, LLC
• Large reported indirect stake of 1,250,000 Class B shares, providing clarity on ownership scale
• Use of Rule 16b-7 reclassification is documented, showing compliance with reporting requirements

Negative

• None.

Insights

Corporate Governance Expert

TL;DR: Routine insider disclosure of indirect holdings and corporate share reclassification; no new compensation or external sale signal.

The Form 4 details internal ownership changes routed through Asset Entities Holdings, LLC and notes a reclassification of share classes permitted under Rule 16b-7. The transactions appear administrative—redesignation and conversion between Class A and Class B—rather than market purchases or cash sales. Material ownership is shown as indirect, and the filer explicitly disclaims beneficial ownership except for pecuniary interest. For governance, key facts are transparent disclosure of class redesignation and the maintenance of indirect control via an entity.

Securities Analyst

TL;DR: Insider reported a non-cash conversion/acquisition increasing indirect Class B holdings to 1,250,000 shares.

The report records a 1,000,000-share acquisition of Class B stock at a $0 price and shows subsequent reclassifications converting Original Class A and B shares between classes. Post-transaction indirect beneficial ownership through Asset Entities Holdings, LLC is listed as 1,250,000 Class B shares and 1,250,000 Class A shares in different lines, reflecting internal reclassification mechanics. These entries should be treated as structural/corporate form changes rather than open-market activity; they do, however, document the scale of exposure tied to the reporting entity.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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X

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Krueger Matthew

(Last) (First) (Middle)

C/O ASSET ENTITIES HOLDINGS, LLC,

100 CRESCENT CT, 7TH FLOOR

(Street)

DALLAS TX 75201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CFO, Treasurer and Secretary

3. Date of Earliest Transaction (Month/Day/Year)
09/12/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class B Common Stock	09/12/2025		C		1,000,000	A	$0	1,250,000	I	By Asset Entities Holdings, LLC(1)
Class B Common Stock	09/12/2025		J(2)		1,250,000	D	(2)	0	I	By Asset Entities Holdings, LLC(1)
Class B Common Stock	09/12/2025		J(2)		5,000	D	(2)	0	D
Class A Common Stock	09/12/2025		J(2)		1,250,000	A	(2)	1,250,000	I	By Asset Entities Holdings, LLC(1)
Class A Common Stock	09/12/2025		J(2)		5,000	A	(2)	5,000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class A Common Stock	(3)	09/12/2025		C			1,000,000	(3)	(3)	Class B Common Stock	1,000,000	$0	0	I	By Asset Entities Holdings, LLC(1)

Explanation of Responses:

1. Shares held of record by Asset Entities Holdings, LLC. The reporting person disclaims beneficial ownership of the shares except to the extent of such person's pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose.

2. Pursuant to a reclassification exempt under Rule 16b-7, each share of the issuer's Class B Common Stock, $0.0001 par value per share (the "Original Class B Common Stock"), was redesignated as Class A Common Stock, $0.001 par value per share, and each share of the issuer's Class A Common Stock, $0.0001 par value per share (the "Original Class A Common Stock"), was redesignated as Class B Common Stock, $0.001 par value per share.

3. The Original Class A Common Stock was convertible into the Original Class B Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and had no expiration date.

	/s/ Matthew Krueger	09/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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FAQ

What transactions did Matthew Krueger report on Form 4 for ASST?

The Form 4 reports an acquisition of 1,000,000 Class B shares at $0 on 09/12/2025, plus reclassification/conversion transactions under Rule 16b-7.

How many Class B shares does the filing show as beneficially owned?

The filing reports 1,250,000 Class B shares as beneficially owned indirectly through Asset Entities Holdings, LLC.

Does Matthew Krueger claim direct beneficial ownership of the reported shares?

No. The filing states the reporting person disclaims beneficial ownership of the shares except to the extent of pecuniary interest.

What is the significance of the Rule 16b-7 reclassification noted in the filing?

The filing explains that Original Class A and Class B shares were redesignated between classes pursuant to a reclassification exempt under Rule 16b-7, resulting in exchanges between Class A and Class B shares.

What roles does the reporting person hold at Strive, Inc. (ASST)?

The filing lists Matthew Krueger as a Director and as an Officer with titles of CFO, Treasurer and Secretary.