Booking Holdings (BKNG) Director Executes Scheduled Sales on 09/08/2025
Rhea-AI Filing Summary
Larry Quinlan, a director of Booking Holdings Inc. (BKNG), reported multiple sales of the issuer's common stock executed on 09/08/2025. The Form 4 shows the transactions were sales (codes "S") of shares held indirectly through a revocable trust. The report notes the transactions were made pursuant to a 10b5-1(c) written plan adopted on June 9, 2025. The filing was signed by an attorney-in-fact on 09/09/2025. The Form lists numerous individual sale lines with share counts and prices, indicating systematic dispositions under the plan rather than a single trade.
Positive
- None.
Negative
- None.
Insights
TL;DR: Director Larry Quinlan executed multiple routine sales under a 10b5-1 plan on 09/08/2025; transactions appear structured and pre-planned.
The Form 4 discloses several sales of Booking Holdings common stock by director Larry Quinlan, executed the same day and reported via a 10b5-1(c) plan adopted June 9, 2025. Sales were recorded as indirect ownership through a revocable trust. This pattern—multiple lines with varying per-share prices and share counts—matches scheduled plan executions rather than ad hoc insider trades. For investors, the item is a transparency disclosure of insider liquidity, but the filing itself does not include information on company fundamentals or material corporate events.
TL;DR: The filing documents compliant insider sales under an established 10b5-1 plan, showing adherence to governance disclosure rules.
The report identifies Larry Quinlan as a director and indicates sales were executed pursuant to a 10b5-1 plan adopted on June 9, 2025, which provides an affirmative defense for scheduled transactions. Ownership is listed as indirect via a revocable trust and the Form was properly signed by an attorney-in-fact. From a governance perspective, the disclosure demonstrates use of recognized mechanisms to manage potential conflicts and to provide market transparency about director dispositions.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 2 | $5,523.90 | $11K |
| Sale | Common Stock | 3 | $5,525.00 | $17K |
| Sale | Common Stock | 1 | $5,539.68 | $6K |
| Sale | Common Stock | 2 | $5,556.22 | $11K |
| Sale | Common Stock | 3 | $5,556.46 | $17K |
| Sale | Common Stock | 2 | $5,560.00 | $11K |
| Sale | Common Stock | 3 | $5,571.29 | $17K |
| Sale | Common Stock | 4 | $5,571.51 | $22K |
| Sale | Common Stock | 1 | $5,573.725 | $6K |
| Sale | Common Stock | 1 | $5,587.925 | $6K |
| Sale | Common Stock | 2 | $5,588.85 | $11K |
| Sale | Common Stock | 4 | $5,590.40 | $22K |
| Sale | Common Stock | 1 | $5,592.065 | $6K |
| Sale | Common Stock | 4 | $5,592.09 | $22K |
| Sale | Common Stock | 3 | $5,600.65 | $17K |
| Sale | Common Stock | 2 | $5,600.70 | $11K |
| Sale | Common Stock | 2 | $5,604.84 | $11K |
| Sale | Common Stock | 3 | $5,604.99 | $17K |
| Sale | Common Stock | 8 | $5,607.255 | $45K |
| Sale | Common Stock | 3 | $5,608.915 | $17K |
| Sale | Common Stock | 2 | $5,609.715 | $11K |
| Sale | Common Stock | 1 | $5,613.43 | $6K |
| Sale | Common Stock | 1 | $5,614.35 | $6K |
| Sale | Common Stock | 5 | $5,614.88 | $28K |
| Sale | Common Stock | 1 | $5,614.945 | $6K |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
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