Booking Holdings (BKNG) Director Executes Scheduled Sales on 09/08/2025

Rhea-AI Filing Summary

Larry Quinlan, a director of Booking Holdings Inc. (BKNG), reported multiple sales of the issuer's common stock executed on 09/08/2025. The Form 4 shows the transactions were sales (codes "S") of shares held indirectly through a revocable trust. The report notes the transactions were made pursuant to a 10b5-1(c) written plan adopted on June 9, 2025. The filing was signed by an attorney-in-fact on 09/09/2025. The Form lists numerous individual sale lines with share counts and prices, indicating systematic dispositions under the plan rather than a single trade.

Insights

Financial Analyst

TL;DR: Director Larry Quinlan executed multiple routine sales under a 10b5-1 plan on 09/08/2025; transactions appear structured and pre-planned.

The Form 4 discloses several sales of Booking Holdings common stock by director Larry Quinlan, executed the same day and reported via a 10b5-1(c) plan adopted June 9, 2025. Sales were recorded as indirect ownership through a revocable trust. This pattern—multiple lines with varying per-share prices and share counts—matches scheduled plan executions rather than ad hoc insider trades. For investors, the item is a transparency disclosure of insider liquidity, but the filing itself does not include information on company fundamentals or material corporate events.

Corporate Governance Expert

TL;DR: The filing documents compliant insider sales under an established 10b5-1 plan, showing adherence to governance disclosure rules.

The report identifies Larry Quinlan as a director and indicates sales were executed pursuant to a 10b5-1 plan adopted on June 9, 2025, which provides an affirmative defense for scheduled transactions. Ownership is listed as indirect via a revocable trust and the Form was properly signed by an attorney-in-fact. From a governance perspective, the disclosure demonstrates use of recognized mechanisms to manage potential conflicts and to provide market transparency about director dispositions.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Quinlan Larry

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVE

(Street)

NORWALK CT 06854

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/08/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	09/08/2025		S		2	D	$5,523.9	257	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		3	D	$5,525	254	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		1	D	$5,539.68	253	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		2	D	$5,556.22	251	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		3	D	$5,556.46	248	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		2	D	$5,560	246	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		3	D	$5,571.29	243	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		4	D	$5,571.51	239	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		1	D	$5,573.725	238	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		1	D	$5,587.925	237	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		2	D	$5,588.85	235	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		4	D	$5,590.4	231	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		1	D	$5,592.065	230	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		4	D	$5,592.09	226	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		3	D	$5,600.65	223	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		2	D	$5,600.7	221	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		2	D	$5,604.84	219	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		3	D	$5,604.99	216	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		8	D	$5,607.255	208	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		3	D	$5,608.915	205	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		2	D	$5,609.715	203	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		1	D	$5,613.43	202	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		1	D	$5,614.35	201	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		5	D	$5,614.88	196	I	By Revocable Trust
Common Stock(1)	09/08/2025		S		1	D	$5,614.945	195	I	By Revocable Trust
Common Stock								48	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on June 9, 2025.

	/s/ Vijay Iyer, Attorney-in-Fact	09/09/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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FAQ

What did Booking Holdings (BKNG) director Larry Quinlan report on the Form 4?

The Form 4 reports multiple sales of Booking Holdings common stock by director Larry Quinlan, executed on 09/08/2025.

Were the sales by the BKNG director part of a 10b5-1 plan?

Yes. The filing states the transactions were made pursuant to a 10b5-1(c) written plan adopted on June 9, 2025.

How was the stock held according to the Form 4 for BKNG trades?

The shares involved in the reported transactions were held indirectly through a revocable trust.

Who signed the Form 4 for the BKNG reporting person?

The Form 4 was signed by Vijay Iyer, Attorney-in-Fact, on 09/09/2025.

Do the Form 4 entries show purchase or sale activity for BKNG?

The transaction codes are listed as "S" (sale), indicating dispositions of common stock on 09/08/2025.