Booking Holdings CEO sells 1,013 shares of common stock

Q: How many Booking Holdings (BKNG) shares did Glenn Fogel sell in this insider transaction?

Glenn D. Fogel sold 1,013 shares of Booking Holdings common stock on August 15, 2025. The sales occurred in multiple open-market or private transactions, with reported prices in a narrow range in the mid-$5,400s per share.

Q: What is Glenn Fogel’s remaining Booking Holdings (BKNG) shareholding after the reported sales?

After these sales, Glenn D. Fogel directly holds 24,620 shares of Booking Holdings common stock. This post-transaction balance is reported as a direct ownership position and reflects his remaining stake following the August 15, 2025 transactions.

Q: On what date did the insider sales by Glenn Fogel of Booking Holdings (BKNG) occur?

The reported insider sales by Glenn D. Fogel took place on August 15, 2025. All 20 transactions involved Booking Holdings common stock and were categorized as sales in open-market or private transactions on that single trading date.

Q: Was a Rule 10b5-1 plan mentioned in connection with the Booking Holdings (BKNG) insider activity?

A footnote notes that a Rule 10b5-1(c) sales plan was adopted on December 9, 2024. This indicates the existence of a pre-arranged trading plan for Booking Holdings stock, although the specific transactions governed by that plan are not detailed here.

Q: How many separate sale transactions did Glenn Fogel report for Booking Holdings (BKNG)?

Glenn D. Fogel reported 20 separate sale transactions in Booking Holdings common stock on August 15, 2025. Each transaction involved relatively small share blocks, collectively adding up to the disclosed total of 1,013 shares sold.

Booking Holdings Inc. CEO and president Glenn D. Fogel reported sales of 1,013 shares of common stock on August 15, 2025, through multiple open-market or private transactions, at prices between $5,448.4616 and $5,502.6900 per share.

Filing Impact

(Very High)

Filing Sentiment

(Very Negative)

Form Type

Rhea-AI Filing Summary

Booking Holdings Inc. CEO and president Glenn D. Fogel reported sales of 1,013 shares of common stock on August 15, 2025, through multiple open-market or private transactions, at prices between $5,448.4616 and $5,502.6900 per share. After these sales, he directly holds 24,620 shares of common stock. A footnote states that a Rule 10b5-1(c) sales plan was adopted on December 9, 2024.

Insights

TL;DR: Routine, preplanned insider sales under a 10b5-1 plan produced modest reductions in beneficial ownership.

The filing documents multiple small block sales executed the same day under an established 10b5-1 plan, indicating execution under an affirmative-defense schedule rather than ad hoc trading. Transaction prices are clustered, which is consistent with executions over a short time window. The movement in beneficial ownership—from 25,584 to 24,620 shares—represents a modest reduction in insider holdings relative to the absolute share counts disclosed in the form. For investors, this is a disclosure of liquidity activity by a senior executive rather than an operational or financial signal about company performance.

TL;DR: Disclosure aligns with sound governance practice by documenting a 10b5-1 plan-driven sale and providing price ranges.

The report includes explanatory notes referencing weighted-average prices and price ranges for grouped transactions and explicitly states the 10b5-1(c) plan adoption date, which supports the affirmative defense framework. The filing is complete with an attorney-in-fact signature, showing procedural compliance. Materiality is low: these are scheduled sales with transparent pricing details, not an unexpected insider disposition or leadership change.

Insider Trade Summary

Net Seller: 1,013 shares

Net Sell 20 txns

Insider Fogel Glenn D

Role CEO AND PRESIDENT

Sold 1,013 shs ($5.55M)

Type	Security	Shares	Price	Value
Sale	Common Stock	49	$5,448.4616	$267K
Sale	Common Stock	32	$5,455.00	$175K
Sale	Common Stock	49	$5,456.60	$267K
Sale	Common Stock	3	$5,458.67	$16K
Sale	Common Stock	6	$5,463.74	$33K
Sale	Common Stock	6	$5,467.56	$33K
Sale	Common Stock	43	$5,468.84	$235K
Sale	Common Stock	6	$5,470.63	$33K
Sale	Common Stock	49	$5,471.8957	$268K
Sale	Common Stock	49	$5,474.9457	$268K
Sale	Common Stock	104	$5,476.4066	$570K
Sale	Common Stock	92	$5,477.7015	$504K
Sale	Common Stock	121	$5,479.8542	$663K
Sale	Common Stock	98	$5,481.0933	$537K
Sale	Common Stock	67	$5,482.1878	$367K
Sale	Common Stock	98	$5,483.4801	$537K
Sale	Common Stock	43	$5,484.44	$236K
Sale	Common Stock	49	$5,490.10	$269K
Sale	Common Stock	6	$5,498.21	$33K
Sale	Common Stock	43	$5,502.69	$237K

Holdings After Transaction: Common Stock — 24,620 shares (Direct)

Footnotes (10)

F1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
F2. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,448.33 - $5,448.48. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,471.81 - $5,472.51. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,474.70 - $5,474.98. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,476.00 - $5,476.77. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,477.22 - $5,478.20. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F7. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,479.44 - $5,480.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F8. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,480.70 - $5,481.50. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F9. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,482.00 - $5,482.77. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F10. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,483.10 - $5,484.00. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

Key Figures

Shares sold: 1,013 shares Number of sale transactions: 20 Lowest reported sale price: $5,448.4616 per share +3 more

6 metrics

Shares sold 1,013 shares Total common shares sold by Glenn D. Fogel on August 15, 2025

Number of sale transactions 20 Separate common stock sale transactions reported on August 15, 2025

Lowest reported sale price $5,448.4616 per share Minimum per-share sale price among the August 15, 2025 transactions

Highest reported sale price $5,502.6900 per share Maximum per-share sale price among the August 15, 2025 transactions

Post-transaction holdings 24,620 shares Direct common stock holdings of Glenn D. Fogel after the reported transactions

10b5-1 plan adoption date December 9, 2024 Date a Rule 10b5-1(c) sales plan was adopted, noted in a footnote

Key Terms

Rule 10b5-1(c), weighted average sales price, open market or private transaction, Common Stock

4 terms

Rule 10b5-1(c) regulatory

"The 10b5-1(c) sales plan was adopted on December 9, 2024."

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

weighted average sales price financial

"Represents the weighted average sales price. The range of prices received..."

open market or private transaction financial

"Sale in open market or private transaction"

Common Stock financial

"security title Common Stock"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Booking Holdings (BKNG) shares did Glenn Fogel sell in this insider transaction?

Glenn D. Fogel sold 1,013 shares of Booking Holdings common stock on August 15, 2025. The sales occurred in multiple open-market or private transactions, with reported prices in a narrow range in the mid-$5,400s per share.

What is Glenn Fogel’s remaining Booking Holdings (BKNG) shareholding after the reported sales?

After these sales, Glenn D. Fogel directly holds 24,620 shares of Booking Holdings common stock. This post-transaction balance is reported as a direct ownership position and reflects his remaining stake following the August 15, 2025 transactions.

On what date did the insider sales by Glenn Fogel of Booking Holdings (BKNG) occur?

The reported insider sales by Glenn D. Fogel took place on August 15, 2025. All 20 transactions involved Booking Holdings common stock and were categorized as sales in open-market or private transactions on that single trading date.

Was a Rule 10b5-1 plan mentioned in connection with the Booking Holdings (BKNG) insider activity?

A footnote notes that a Rule 10b5-1(c) sales plan was adopted on December 9, 2024. This indicates the existence of a pre-arranged trading plan for Booking Holdings stock, although the specific transactions governed by that plan are not detailed here.

How many separate sale transactions did Glenn Fogel report for Booking Holdings (BKNG)?

Glenn D. Fogel reported 20 separate sale transactions in Booking Holdings common stock on August 15, 2025. Each transaction involved relatively small share blocks, collectively adding up to the disclosed total of 1,013 shares sold.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 08/18/2025 - 04:30 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fogel Glenn D

(Last)

(First)

(Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK

06854

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO AND PRESIDENT

3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock⁽¹⁾⁽²⁾	08/15/2025		S		49	D	$5,448.4616	25,584	D
Common Stock⁽¹⁾	08/15/2025		S		32	D	$5,455	25,552	D
Common Stock⁽¹⁾	08/15/2025		S		49	D	$5,456.6	25,503	D
Common Stock⁽¹⁾	08/15/2025		S		3	D	$5,458.67	25,500	D
Common Stock⁽¹⁾	08/15/2025		S		6	D	$5,463.74	25,494	D
Common Stock⁽¹⁾	08/15/2025		S		6	D	$5,467.56	25,488	D
Common Stock⁽¹⁾	08/15/2025		S		43	D	$5,468.84	25,445	D
Common Stock⁽¹⁾	08/15/2025		S		6	D	$5,470.63	25,439	D
Common Stock⁽¹⁾⁽³⁾	08/15/2025		S		49	D	$5,471.8957	25,390	D
Common Stock⁽¹⁾⁽⁴⁾	08/15/2025		S		49	D	$5,474.9457	25,341	D
Common Stock⁽¹⁾⁽⁵⁾	08/15/2025		S		104	D	$5,476.4066	25,237	D
Common Stock⁽¹⁾⁽⁶⁾	08/15/2025		S		92	D	$5,477.7015	25,145	D
Common Stock⁽¹⁾⁽⁷⁾	08/15/2025		S		121	D	$5,479.8542	25,024	D
Common Stock⁽¹⁾⁽⁸⁾	08/15/2025		S		98	D	$5,481.0933	24,926	D
Common Stock⁽¹⁾⁽⁹⁾	08/15/2025		S		67	D	$5,482.1878	24,859	D
Common Stock⁽¹⁾⁽¹⁰⁾	08/15/2025		S		98	D	$5,483.4801	24,761	D
Common Stock⁽¹⁾	08/15/2025		S		43	D	$5,484.44	24,718	D
Common Stock⁽¹⁾	08/15/2025		S		49	D	$5,490.1	24,669	D
Common Stock⁽¹⁾	08/15/2025		S		6	D	$5,498.21	24,663	D
Common Stock⁽¹⁾	08/15/2025		S		43	D	$5,502.69	24,620	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on December 9, 2024.

2. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,448.33 - $5,448.48. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,471.81 - $5,472.51. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,474.70 - $5,474.98. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,476.00 - $5,476.77. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,477.22 - $5,478.20. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

7. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,479.44 - $5,480.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

8. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,480.70 - $5,481.50. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

9. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,482.00 - $5,482.77. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

10. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,483.10 - $5,484.00. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

	/s/ Vijay Iyer, Attorney-in-Fact	08/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

Booking Holdings CEO sells 1,013 shares of common stock

Rhea-AI Filing Summary

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