Booking Holdings director-linked entity sells 5,000 shares

Accepted by SEC EDGAR 07/30/2026 - 04:15 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Booking Holdings Inc. director Robert J. Mylod Jr. reported that Annox Capital, LLC, an entity for which he serves as managing member, sold 5,000 shares of common stock on 2026-07-29 at $200 per share under a Rule 10b5-1(c) trading plan adopted on August 7, 2025. Following this transaction, Annox Capital, LLC held 16,000 shares indirectly attributable to Mylod, and he also reported 69,565 shares held directly. Mylod disclaims beneficial ownership of Annox’s shares except to the extent of any pecuniary interest.

Insider Trade Summary 10b5-1

Net Seller: 5,000 shares

Net Sell 1 txn

Insider MYLOD ROBERT J JR

Role Director

Sold 5,000 shs ($1.00M)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	5,000	$200.00	$1.00M
Holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 16,000 shares (Indirect, By Annox Capital, LLC); Common Stock — 69,565 shares (Direct)

Footnotes (2)

1. F1. The 10b5-1(c) sales plan was adopted on August 7, 2025.
2. F2. The reporting person is the managing member of Annox Capital, LLC and as a result may be deemed to beneficially own the securities held of record by Annox Capital, LLC. The reporting person disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any.

Key Figures

Shares sold: 5,000 shares Sale price per share: $200 Indirect holdings after transaction: 16,000 shares +3 more

6 metrics

Shares sold 5,000 shares Common stock sale reported for 2026-07-29

Sale price per share $200 Per-share price for the 5,000-share sale

Indirect holdings after transaction 16,000 shares Shares held of record by Annox Capital, LLC after the sale

Direct holdings after transaction 69,565 shares Directly held Booking Holdings common stock after the reported transactions

Transaction date 2026-07-29 Date of the reported common stock sale

10b5-1 plan adoption date August 7, 2025 Adoption date of the Rule 10b5-1(c) sales plan used for the sale

Key Terms

Rule 10b5-1(c) sales plan, beneficially own, pecuniary interest, indirect ownership

4 terms

Rule 10b5-1(c) sales plan regulatory

"The 10b5-1(c) sales plan was adopted on August 7, 2025."

beneficially own financial

"may be deemed to beneficially own the securities held of record by Annox Capital, LLC."

Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.

pecuniary interest financial

"disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any."

indirect ownership financial

"direct_or_indirect": "I", "nature_of_ownership": "By Annox Capital, LLC""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did BKNG director Robert J. Mylod Jr. report?

Robert J. Mylod Jr. reported that Annox Capital, LLC, an entity for which he is managing member, sold 5,000 BKNG common shares on 2026-07-29 at $200 per share, under a pre-established Rule 10b5-1(c) trading plan.

How many Booking Holdings (BKNG) shares were sold and at what price?

An entity associated with director Robert J. Mylod Jr. sold 5,000 BKNG shares at an average price of $200 per share. The transaction involved common stock and was reported as a sale in the filing’s non-derivative transaction table.

Was the BKNG insider sale by Robert J. Mylod Jr. under a Rule 10b5-1 plan?

Yes. The sale was executed under a Rule 10b5-1(c) sales plan that was adopted on August 7, 2025. The plan status is confirmed both by a checkbox representation and a footnote describing the 10b5-1(c) sales plan adoption date.

How many Booking Holdings (BKNG) shares does Robert J. Mylod Jr. report owning after the sale?

After the reported sale, Mylod reported 16,000 shares held indirectly through Annox Capital, LLC and 69,565 shares held directly. He disclaims beneficial ownership of Annox’s shares except to the extent of any pecuniary interest in that entity.

What is Annox Capital, LLC’s role in the BKNG Form 4 transaction?

Annox Capital, LLC is the record holder of the 5,000 BKNG shares sold and of 16,000 shares reported as indirectly owned afterward. Robert J. Mylod Jr. is its managing member and may be deemed to beneficially own those securities, subject to his pecuniary interest.

Does Robert J. Mylod Jr. fully acknowledge beneficial ownership of Annox Capital’s BKNG shares?

No. He may be deemed to beneficially own the BKNG shares held by Annox Capital, LLC, but he expressly disclaims beneficial ownership of those shares except to the extent of his pecuniary interest, if any, as stated in the footnote.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MYLOD ROBERT J JR

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CONNECTICUT 06854

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/29/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	07/29/2026		S		5,000	D	$200	16,000	I	By Annox Capital, LLC(2)
Common Stock								69,565	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on August 7, 2025.

2. The reporting person is the managing member of Annox Capital, LLC and as a result may be deemed to beneficially own the securities held of record by Annox Capital, LLC. The reporting person disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any.

	/s/ Vijay Iyer, Attorney-in-Fact	07/30/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)