Booking Holdings (BKNG) director-linked entity sells 5,000 shares under 10b5-1 plan
Rhea-AI Filing Summary
Booking Holdings Inc. director Robert J. Mylod Jr. reported that Annox Capital, LLC, an entity for which he serves as managing member, sold 5,000 shares of common stock on 2026-07-29 at $200 per share under a Rule 10b5-1(c) trading plan adopted on August 7, 2025. Following this transaction, Annox Capital, LLC held 16,000 shares indirectly attributable to Mylod, and he also reported 69,565 shares held directly. Mylod disclaims beneficial ownership of Annox’s shares except to the extent of any pecuniary interest.
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Insider Trade Summary 10b5-1
Net Seller: 5,000 shares
Net Sell
2 txns
Insider
MYLOD ROBERT J JR
Role
Director
Sold
5,000 shs ($1.00M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 5,000 | $200.00 | $1.00M |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 16,000 shares (Indirect, By Annox Capital, LLC);
Common Stock — 69,565 shares (Direct)
Footnotes (2)
- F1. The 10b5-1(c) sales plan was adopted on August 7, 2025.
- F2. The reporting person is the managing member of Annox Capital, LLC and as a result may be deemed to beneficially own the securities held of record by Annox Capital, LLC. The reporting person disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any.
Key Figures
Shares sold: 5,000 shares
Sale price per share: $200
Indirect holdings after transaction: 16,000 shares
+3 more
6 metrics
Shares sold
5,000 shares
Common stock sale reported for 2026-07-29
Sale price per share
$200
Per-share price for the 5,000-share sale
Indirect holdings after transaction
16,000 shares
Shares held of record by Annox Capital, LLC after the sale
Direct holdings after transaction
69,565 shares
Directly held Booking Holdings common stock after the reported transactions
Transaction date
2026-07-29
Date of the reported common stock sale
10b5-1 plan adoption date
August 7, 2025
Adoption date of the Rule 10b5-1(c) sales plan used for the sale
Key Terms
Rule 10b5-1(c) sales plan, beneficially own, pecuniary interest, indirect ownership
4 terms
Rule 10b5-1(c) sales plan regulatory
"The 10b5-1(c) sales plan was adopted on August 7, 2025."
beneficially own financial
"may be deemed to beneficially own the securities held of record by Annox Capital, LLC."
Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.
pecuniary interest financial
"disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any."
indirect ownership financial
"direct_or_indirect": "I", "nature_of_ownership": "By Annox Capital, LLC""
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did BKNG director Robert J. Mylod Jr. report?
Robert J. Mylod Jr. reported that Annox Capital, LLC, an entity for which he is managing member, sold 5,000 BKNG common shares on 2026-07-29 at $200 per share, under a pre-established Rule 10b5-1(c) trading plan.
Was the BKNG insider sale by Robert J. Mylod Jr. under a Rule 10b5-1 plan?
Yes. The sale was executed under a Rule 10b5-1(c) sales plan that was adopted on August 7, 2025. The plan status is confirmed both by a checkbox representation and a footnote describing the 10b5-1(c) sales plan adoption date.
What is Annox Capital, LLC’s role in the BKNG Form 4 transaction?
Annox Capital, LLC is the record holder of the 5,000 BKNG shares sold and of 16,000 shares reported as indirectly owned afterward. Robert J. Mylod Jr. is its managing member and may be deemed to beneficially own those securities, subject to his pecuniary interest.
Does Robert J. Mylod Jr. fully acknowledge beneficial ownership of Annox Capital’s BKNG shares?
No. He may be deemed to beneficially own the BKNG shares held by Annox Capital, LLC, but he expressly disclaims beneficial ownership of those shares except to the extent of his pecuniary interest, if any, as stated in the footnote.