Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan

Rhea-AI Filing Summary

Booking Holdings Inc. director Vanessa A. Wittman reported selling 1,125 shares of Common Stock on July 28, 2026 at $192.00 per share, in a sale characterized as an open-market or private transaction under a 10b5-1(c) sales plan adopted on June 2, 2025. Following this transaction, she directly holds 16,508 shares of Booking Holdings common stock.

Insider Trade Summary 10b5-1

Net Seller: 1,125 shares

Net Sell 1 txn

Insider WITTMAN VANESSA AMES

Role Director

Sold 1,125 shs ($216K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	1,125	$192.00	$216K

Holdings After Transaction: Common Stock — 16,508 shares (Direct)

Footnotes (1)

1. F1. The 10b5-1(c) sales plan was adopted on June 2, 2025.

Key Figures

Shares sold: 1,125 shares of Common Stock Sale price per share: $192.00 per share Shares owned after transaction: 16,508 shares +1 more

4 metrics

Shares sold 1,125 shares of Common Stock Non-derivative sale on July 28, 2026 by director Vanessa A. Wittman

Sale price per share $192.00 per share Price for the 1,125-share sale of Booking Holdings common stock

Shares owned after transaction 16,508 shares Direct holdings of Vanessa A. Wittman following the July 28, 2026 sale

10b5-1(c) plan adoption date June 2, 2025 Date the 10b5-1(c) sales plan governing this transaction was adopted

Key Terms

10b5-1(c) sales plan, open market or private transaction, Common Stock

3 terms

10b5-1(c) sales plan regulatory

"The 10b5-1(c) sales plan was adopted on June 2, 2025."

open market or private transaction financial

"Transaction code description: Sale in open market or private transaction."

Common Stock financial

"Security title for the transaction is listed as Common Stock."

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/29/2026 - 04:15 PM Accepted by SEC EDGAR 07/29/2026 - 04:15 PM Learn about SEC filing dates

FAQ

What insider transaction did Booking Holdings (BKNG) director Vanessa Wittman report?

Vanessa Wittman reported selling 1,125 shares of Booking Holdings Common Stock. The sale occurred on July 28, 2026 at a price of $192.00 per share, according to the Form 4 insider trading disclosure for Booking Holdings Inc. (BKNG).

At what price did Vanessa Wittman sell Booking Holdings (BKNG) shares and how many?

She sold 1,125 shares of Booking Holdings Common Stock at $192.00 per share. The transaction is described as a sale in an open-market or private transaction and was reported as a non-derivative disposition of common stock on July 28, 2026.

How many Booking Holdings (BKNG) shares does Vanessa Wittman hold after this sale?

After the reported sale, Vanessa Wittman directly holds 16,508 shares of Booking Holdings common stock. This post-transaction ownership figure is disclosed in the Form 4 as the total shares beneficially owned following the July 28, 2026 transaction.

Was Vanessa Wittman’s Booking Holdings (BKNG) stock sale under a 10b5-1 plan?

Yes. The transaction was completed under a 10b5-1(c) sales plan. A footnote states that this 10b5-1(c) plan was adopted on June 2, 2025, and the filing’s Rule 10b5-1 checkbox confirms the transaction occurred pursuant to such a trading arrangement.

What type of transaction code was used for Vanessa Wittman’s Booking Holdings (BKNG) trade?

The transaction used code S, indicating a sale of common stock. The description specifies it as a “Sale in open market or private transaction”, and it is categorized as a non-derivative transaction involving Booking Holdings Inc. common stock.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WITTMAN VANESSA AMES

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CONNECTICUT 06854

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	07/28/2026		S		1,125	D	$192	16,508	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on June 2, 2025.

	/s/ Vijay Iyer, Attorney-in-Fact	07/29/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)