STOCK TITAN

Vita Coco (COCO) CCO sells 8,561 shares, retains 67,130

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Vita Coco Company, Inc. Chief Commercial Officer Charles van Es reported an open-market sale of 8,561 shares of common stock at $70.0000 per share. After this transaction, he directly holds 67,130 shares of common stock.

The sale was effected under a Rule 10b5-1 trading plan, indicating it was pre-arranged. Van Es also continues to hold multiple non-qualified stock options to buy common stock, with exercise prices between $10.1780 and $33.3600 and expiration dates from 2030 through 2035.

Positive

  • None.

Negative

  • None.

Insights

Routine insider sale under a 10b5-1 plan, with substantial equity position retained.

Chief Commercial Officer Charles van Es sold 8,561 shares of Vita Coco Company, Inc. common stock at $70.0000 per share in an open-market transaction. The filing notes the sale was executed pursuant to a Rule 10b5-1 trading plan, meaning it was pre-scheduled rather than opportunistic.

Following the sale, van Es continues to directly hold 67,130 common shares, plus several non-qualified stock option grants with exercise prices from $10.1780 to $33.3600 expiring between 2030 and 2035. This mix of retained stock and long-dated options suggests the transaction is part of ongoing liquidity and diversification rather than a full-scale exit.

From an investor perspective, a single 10b5-1 sale of this size is typically viewed as a routine compensation-related event. The more informative elements are the remaining direct share ownership and the sizeable unexercised option grants, which keep the executive’s incentives aligned with future share performance.

Insider van Es Charles
Role Chief Commercial Officer
Sold 8,561 shs ($599K)
Type Security Shares Price Value
Sale Common Stock 8,561 $70.00 $599K
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
Holdings After Transaction: Common Stock — 67,130 shares (Direct, null); Non-Qualified Stock Option (Right to Buy) — 53,750 shares (Direct, null)
Footnotes (1)
  1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The stock option is fully vested and currently exercisable. The stock option vests in four equal annual installments beginning on November 27, 2022. The stock option vests in three equal annual installments beginning on August 15, 2025. The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026. The stock options vest in four annual equal installments beginning on March 10, 2024. The stock option vests in four equal annual installments beginning on March 4, 2025. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
Shares sold 8,561 shares Open-market sale of common stock on 2026-05-08
Sale price $70.0000 per share Price for 8,561 common shares sold
Shares owned after sale 67,130 shares Direct common stock ownership following transaction
Option exercise price $33.3600 Non-qualified stock option expiring 2035-03-04
Option exercise price $10.1780 Non-qualified stock option expiring 2031-01-11
Largest option grant 58,043 underlying shares Option at $15.0000 exercise price expiring 2031-10-21
Rule 10b5-1 trading plan financial
"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Non-Qualified Stock Option (Right to Buy) financial
"security_title: Non-Qualified Stock Option (Right to Buy)"
performance conditions financial
"The stock option is eligible to vest if certain performance conditions are met by the target date"
vests in four equal annual installments financial
"The stock option vests in four equal annual installments beginning on March 4, 2025."
fully vested and currently exercisable financial
"The stock option is fully vested and currently exercisable."
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
van Es Charles

(Last)(First)(Middle)
111 5TH AVENUE
2ND FLOOR

(Street)
NEW YORK NEW YORK 10003

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Commercial Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/08/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/08/2026S(1)8,561D$7067,130D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Non-Qualified Stock Option (Right to Buy)$10.178 (2)02/10/2030Common Stock53,75053,750D
Non-Qualified Stock Option (Right to Buy)$10.178 (2)01/11/2031Common Stock27,30027,300D
Non-Qualified Stock Option (Right to Buy)$15 (3)10/21/2031Common Stock58,04358,043D
Non-Qualified Stock Option (Right to Buy)$15.36 (4)08/15/2032Common Stock42,98042,980D
Non-Qualified Stock Option (Right to Buy)$16.91 (5)03/10/2033Common Stock14,02514,025D
Non-Qualified Stock Option (Right to Buy)$16.91 (6)03/10/2033Common Stock14,20514,205D
Non-Qualified Stock Option (Right to Buy)$26.18 (7)03/04/2034Common Stock8,7468,746D
Non-Qualified Stock Option (Right to Buy)$33.36 (8)03/04/2035Common Stock13,21813,218D
Explanation of Responses:
1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
2. The stock option is fully vested and currently exercisable.
3. The stock option vests in four equal annual installments beginning on November 27, 2022.
4. The stock option vests in three equal annual installments beginning on August 15, 2025.
5. The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026.
6. The stock options vest in four annual equal installments beginning on March 10, 2024.
7. The stock option vests in four equal annual installments beginning on March 4, 2025.
8. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
/s/ Alison Klein, attorney-in-fact for Charles van Es05/11/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Vita Coco (COCO) report for Charles van Es?

Vita Coco’s Chief Commercial Officer Charles van Es reported selling 8,561 shares of common stock at $70.0000 per share. After this open-market sale, he continues to directly own 67,130 common shares, according to the Form 4 insider trading disclosure.

Was the Vita Coco (COCO) insider sale by Charles van Es pre-planned?

Yes. The filing states the 8,561-share sale of Vita Coco common stock was effected under a Rule 10b5-1 trading plan. Such plans are pre-arranged trading programs, reducing the significance of short-term market timing for this particular transaction.

How many Vita Coco (COCO) shares does Charles van Es hold after the reported sale?

After selling 8,561 shares at $70.0000, Charles van Es directly holds 67,130 shares of Vita Coco common stock. This remaining ownership stake shows he continues to maintain a substantial direct equity position in the company following the transaction.

What stock options does Charles van Es hold in Vita Coco (COCO) after this Form 4?

The Form 4 shows multiple non-qualified stock options to buy Vita Coco common stock, with exercise prices between $10.1780 and $33.3600. These options have expiration dates from 2030 through 2035, indicating long-term incentive alignment beyond the reported share sale.

What was the price of the Vita Coco (COCO) shares sold by Charles van Es?

The reported sale price was $70.0000 per share for 8,561 shares of Vita Coco common stock. This transaction was classified as a sale in the open market or a private transaction, as described in the Form 4 filing details.

Does the Vita Coco (COCO) Form 4 show any option exercises by Charles van Es?

No exercises are reported in this Form 4. The filing lists existing non-qualified stock option holdings and their terms, but the transaction data only show a single open-market sale of 8,561 common shares at $70.0000 per share.